This Director Is Going Viral For Showing People How Certain Scenes From Films And TV Commercials Are Made And It's Truly Wild
Bet you didn't know tampons were used for food styling in TV commercials!
David Ma is a New York–based commercial/short film director and a food visualist.
Recently, David has been gong viral on TikTok for sharing TV and film tricks used on set, like how tampons are used when styling food:
@davidwma Reply to @abstractbacon Here’s a food styling trick for making steam 💨 #foodstyling #foodtiktok #behindthescenes #learnontiktok #tabletop
♬ Elevator Music - Bohoman
He has even shared interesting info about props you probably didn't even think of — like film ice:
@davidwma Food styling: FILM ICE 🧊 #Foodstyling #film #behindthescenes #learnontiktok #movieprops
♬ Spongebob - Dante9k
BuzzFeed spoke to David, who said that one of the biggest realizations he's had working in the industry is that people don't actually eat the food in their scenes — they spit it out. "Because we sometimes need to do a dozen takes for a particular scene, the actors could get sick from overeating or eating food that’s been on set for too long. So there’s usually someone from the art department with a bucket for the actors to spit the food into after we cut."
@davidwma Reply to @sorencopper Today’s FilmTok Lesson: “Eat-Acting” #behindthescenes #foodstyling #film #filmtok #learnontiktok
♬ Spongebob - Dante9k
"Despite all the prep and planning with storyboards, blocking, rehearsals, and more, surprises will always happen. I always head to set expecting something unexpected to come up," David said.
@davidwma How me and @chrisvtv make a potato chip commercial 🔥 #slowmo #slowmotion #slomo #fire #filmset #behindthescenes #film #stunt
♬ Lose Control - Meduza & Becky Hill & Goodboys
A common thing people may not know is how much is shot without the use of CGI or computer technology. "When food is floating through the air in slow motion or a product is immersed underwater, many times those are real-life, intricate set builds," he explained.
@davidwma Things they don’t teach you in film school 😂 🎬 #foodstyling #behindthescenes #cooking #food #learnontiktok
♬ Teach Me How To Dougie - Classics Reborn
In addition, there are so many roles on set beyond the traditional ones that come to mind. "We have animal handlers, pyrotechnic experts, prop masters, stunt coordinators, and more. We have engineers working alongside food stylists to build complex rigs that make food fly through the air or manipulating/controlling liquids to splash, swirl, tsunami, and defy the laws of gravity. These 'food stunts' are spectacular visual displays that are only shown for a couple seconds on TV, but take weeks of engineering to perfect and finesse."
@davidwma How I made the Iron Man Oreos video w/@rileyrigs #ironman #learnontiktok #behindthescenes #foodstyling #movieprops
♬ Rasputin (Single Version) - Boney M.
David also talked about how he is a self-taught filmmaker — he never went to film school. "I had to put in countless hours testing, trying different methods, and making mistakes all so I could show up prepared when the day finally came for me to lead a set. There weren’t many behind-the-scenes accounts at the time, so I want to share these moments to demystify the process of filming, both for educational purposes and to hopefully inspire others in the process," he said.
@davidwma This is the most I’ve ever used a treadmill 💀 #behindthescenes #learnontiktok #film #bmw #movieprops
♬ original sound - David Ma
And sharing the behind-the-scenes moments on TikTok pushes David and his crew to keep being innovative. "I’ve learned that a big part of filmmaking and visual storytelling is infusing your own unique life experiences and knowledge into the process."
@davidwma When you order 45 bags of kale on amazon instead of 4 🤦🏻♂️ #foodart #rainforest #food #tiktokfood #behindthescenes #smoke #foodstyling #camera
♬ Theme From 2001: A Space Odyssey - Movie Sounds Unlimited