Last night, @wholeyattamoney tweeted a screenshot of Maya's Marble Ponytail Holder from Urban Outfitters' online shop. The hair accessory is priced at $8.
Other users responded in disbelief to the retailer's high pricing and its exclusive attitude towards a mundane childhood accessory.
Commenters started using the hashtag #UrbanOutfittersBeLike to mock the company's tedancy to exoticize products.
Urban Outfitters has come under criticism in the past for cultural insensitivity, a point highlighted by Twitter users.
As of this morning, the hair bobble is still available to buy on the U.S. website. Back to the important questions.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
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