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"The funny thing about marketing concepts is they all of them can be applied to getting the right girl. It's an easy way out and if we continue doing that, we might end up a dating tips website for B-school students. Getting into a top notch B-school, it's all about building your profile. Quite similar to how a company build a brand in the market. As my Communications prof would say, BUILD YOUR OWN BRAND. You need to leave a mark in B-school, so that people have something to remember you by after a few years. Also it becomes a great way of carving a niche for yourself in the crowd."Read More at: http://www.iimb2me.com/marketing/using-brand-equity-model-build-profile/
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