Beyoncé Is Creating A Streetwear Clothing Line With Topshop
And all of our prayers have been answered...
What could be better than Beyoncé?
Beyoncé and Topshop combined, that's what.
Yep, all of our prayers have been answered – Beyoncé is teaming up with the high street store to create a fitness and streetwear brand.
And you'll be able to get your hands on the range from next year.
The superstar has teamed up with Topshop boss Sir Philip Green to create a 50-50 venture company called Parkwood Topshop Athletic Ltd. The name of the actual brand is not yet known.
Items will include everything from accessories to footwear and dance clothing.
According to online Vogue, Beyoncé said in a statement this morning: "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward-thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I'm looking forward to participating in all aspects of this partnership."
Green told WWD that the brand will not be like his other celebrity Topshop ventures, which have seen the likes of Kate Moss help create clothing lines in store.
This is not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office. ...
We have been looking at this (athletics) category as fashion-inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing, and training, is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop.
We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way.