17 Dumbest Ads Targeted At Dudes

How (not) to market to really insecure men. And how not to learn manhood from ads.

1. Bushmaster Firearms

Do you enjoy mowing down tiny rodents with our best technology? Well are you a man or not!? We accept all major credit cards.

2. Powerful Yogurt

Greek, Indian, Russian and Middle Eastern dudes demand to have this brogurt instead of whatever the hell they’ve been eating forever. Now they will only eat grenade-flavored American yogurt in metal crates.

3. Reebok

Leave decency for the wussies, bruh.

4. Moosehead Beer

Dudes should be proud of not knowing more than two words. We accept all major credit cards.

5. Billy Tea

“True story, I’m a bruh,” says 18th Century man withering from consumption on an East India Company barge. Immediately afterwards he dies.

6. Molson Beer

This ended well for Jay Gatsby. If real guys didn’t believe in this garbage, though, the whole “ultra lounge” industry in financial districts everywhere would go out of business.

7. Got Milk?

Women, amirite? *puts on moist fedora* We accept all major credit cards.

8. Call of Duty (at unknown British video game shop)

Women, amirite?

9. Microwave Potatoes

Breaking: cooking is for girls.

10. Miller Lite

“Nectar” spelled in spooky ghost-font.

11. Jim Beam

There are folks who want their groceries to tell them they’re a man’s man. They sometimes sob to sleep in Jeeps listening to Lynyrd Skynyrd.

12. Edge Men body spray

If you don’t buy Edge Man body spray, so help me god, I will rate your ding-dong 2 stars on Yelp.

13. Canadian Club Whiskey

That’s true. Our dads wear mom jeans and JNCOs :/.

14. Duncan Quinn

Okay this is legitimately wrong.

15. MUSCLE MILKKK!!!! *cars explode*

16. McCoy’s Man Crisps

This is admittedly a Photoshopped satire of the original ad, but their web campaign is even more ridiculous than this satire.

17. Dr Pepper Ten

If anyone around you really cares about how gender-appropriate your diet or not-diet sodas are, please get new friends.

H/T the Gender Ads Project.

More lessons on how not to learn manhood from advertising at Dear Coquette (trust me, it’s a hilarious read).

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