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Which New Pop Singer Should You Obsess Over?
Until recently — like, this week recently — Nina Nesbitt was a folk singer. The 21-year-old singer-songwriter’s debut album was a collection of Ed Sheeran-esque girl-and-her-guitar folk-pop tunes — good, but nowhere near as fun as her Tove Lo-vian new single, “Chewing Gum.” Next month, the singer will follow-up her pop pivot with an EP titled Modern Love. So, now to start obsessing over Nina Nesbitt. Listen to “Chewing Gum” now!
Last year, 18-year-old Grace Mithchell released Raceday, a delightfully all-over-the-place EP that established her as one of pop’s most versatile new artists. The Portland native shifts between plaintive ballads and maniac club bangers with ease. She’s currently working on her debut album, so the time to jump on the bandwagon is now. Listen to Grace’s single “NoLo” now!
While Fleur East is blowing up in the U.K., she’s still an unknown in the States. The 28-year-old singer competed on two different season of The X Factor before signing with Simon Cowell’s record label, Syco Music, early last year. Her debut album, Love, Sax and Flashbacks, is a must-listen if you’re a fan of brassy, energetic pop music. It's time to jump on the Fleur East bandwagon! Listen to her single “Sax” now!
Hailee Steinfeld was a pop star right out of the gate with her hugely irresistible (and irresistibly huge) debut single, “Love Myself.” There was no warm-ups. Just 0 to 100, real quick. Her EP, HAIZ, was more of the same: big, hook-filled pop music you want to hear on the radio and in the clubs. She’s gearing up to release her debut album, so now is the time to get obsessed. Assuming you haven’t already. Listen to Hailee’s single “You’re Such A” now!
Phoebe Ryan is an L.A.-based musician who became an internet sensation last year when her R. Kelly–Miguel mash-up “Ignition / Do You…” went viral. She quickly landed a deal with Columbia Records and released Mine, a dreamy five-song EP. She’s working on her debut album now and it’s sure to be a must-listen for fans of breathy, understated pop music. Listen to Phoebe’s single “Mine” now!
At 20, Dua Lipa has the smoky voice and quiet confidence of someone much older. Her music walks an interesting line between being completely radio-ready and slightly off-kilter. It’s dreamy and atmospheric like Soundcloud synth-pop, while also being unapologetically accessible and anthemic. Listen to Dua’s single “Be The One” now!
Bebe Rexha has had a lot of radio play, but no real breakthrough moment. While she isn’t a household name yet, it only seems like a matter of time until she becomes one. She’s been successful as a hook girl (G-Eazy’s “Me, Myself & I,” David Guetta’s “Hey Mama”) and as an independent artist (“I Can’t Stop Drinking About You.”) Her debut album is expected later this year, so the time to get obsessed is now. Listen to Bebe’s single “I’m Gonna Show You Crazy” now!
While Fletcher only has two singles under her belt, the songs sound so undeniably huge that fans of anthemic pop music should start their obsessions now. Listen to Fletcher’s single “Live Young Die Free” now!
Here’s the deal: Justine Skye sounds like a kinder, gentler Rihanna. She’s got the same ability to switch seamlessly between murky club anthems and aching bad girl ballads. Her voice is full of the same achey swagger. If you’re tired of waiting for RiRi to drop #R8, Justine Skye is your girl. Listen to her single “I’m Yours (ft. Vic Mensa)” now!
Anne-Marie toured with Rudimental for a while, but now she makes sultry, swagger-filled R&B-inflected pop music. She’s got a big voice and a bigger attitude. Get on the bandwagon now! Listen to Justine’s single “Do It Right” now!
You won’t hear the kind of ethereal pop music Kacy Hill makes on the radio, but you wouldn’t want to. It’s so intimate and charged that it would sound out of place next to the kind of glossy, market-tested songs that become hits. If you like quiet, offbeat pop, Kacy Hill is your girl. Listen to her single “Arm’s Length” now!
While Sophia Black is signed to uber-producer Dr. Luke’s record label, she sounds nothing like the hitmakers other proteges. Instead of being hook-heavy and chorus-driven, the 20-year-old singer-songwriter’s music has more in common with the quiet, sophisticated alt-R&B scene. Listen to Sophia’s single “Anchor” now!