History And Mystery Behind Logos Of Iconic Brands

Iconic logos are the result of a careful planning by the designers by taking into account various aspects such as cultures, audience, psychology etc.

History And Mystery Behind Logos Of Iconic Brands

Designhill.com / Via Designhill.com

You can quickly recognize a famous company’s logo. But it is not because you like products or services of the company so much. More than that, the logo design itself is such impressive that you kept it in memory. It is unique design of the logo that made it so likable.

However, iconic logos that we see around us on products and advertisements are the result of a hard work from designers. The hard work was not just about spending hours at the drawing board but it was more in terms of creating a simple but unique design with a purpose. The designers were creating these logos to lure target audience to company’s businesses and hence a lot of thought, symbolism, psychology and other minute details had to be taken into account.

This article shows what thoughts were central in creating these iconic logos of our times.

Google

designhill.com

Google logo is one of the excellent example of simple logos. And the company wanted to keep it this way. To achieve the simplicity of design, the designers adopted lettering from schoolbooks printing and combined it with geometric forms. The logotype has sans-serif typeface. There is a playfulness about the logo and it is created by using multiple colors and twisting the letter ‘e’.

Pepsi

jonflaming.com

The Pepsi logo has a logo with its top half in red and the bottom half in blue. Center of the logo has a line running in white. The logo is made up of circle. The colors are taken from the American flag.

According to the company, the new design represents many things including Pythaoruas geodynamics, earth’s magnetic field, the golden ratio and even the theory of relativity.

FedEx logo

Via commons.wikimedia.org

FedEx logo is remembered for its hidden arrow in white space between the letters E and X. The arrow the currier company’s innovative and forward thinking ways and technology.

Audi

Via hdwallpapershoot.com

Audi logo has few hoops intertwined. But the hoops are not there by fluke. Instead, the company chose these hoops to represent the four founding companies, DKW, Horch, Wanderer and Audi, which merged into one global company.

Apple

Via freelogovector.com

Apple logo uses a Biblical myth to convey its message. The fruit apple is from the ‘’Tree of Knowledge’’. When the logo was introduced in 1977, the logo had Newton and the apple falling on his head to give him the idea of gravity. Later the logo had only the apple with a bite, symbolizing computer age.

Amazon

Via izzitso.com

Amazon, an ecommerce global company, has a logo made up of its company name. The logo has an arrow in the shape of a smile that joins the letters ‘a’ and ‘z’, symbolizing the complete satisfaction for customers while shopping online with the company.

McDonald’s

Via famouslogos.net

McDonald’s logo is a study on how psychology plays a role in designing the symbols. M stands for the company’s name in the logo. That is not the reason for the letter being there. In fact, the company was thinking of dropping the logo back in 1960s and had not affection for the letter. However, psychologist Louis Cheskin explained the Freudian symbolism behind the M letter that rounded m represents mammies and asked the company to retain the logo, which it did ultimately.

Clearly, famous logo designs that we see around are the result of careful design planning and a lot of thought about cultures, psychology and other aspects.