We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A birthdate candle that has a unique label and scent based on the best day of the year... your birthday, of course! If you're constantly reading your horoscope or asking people what their sign is so you can judge them, then you need this keepsake candle in your home immediately.
Birthdate Candle Co. is a small business hand-pouring candles in the Northeastern US.
Promising review: "This is my go-to birthday gift for all my friends and family! I love how customized it all is - from the day, to the horoscope, and especially the scent. It feels really special and has been loved by all I have gifted it to!" —Kat Z.
Get it from Birthdate Co for $49.99 (originally $59.99).
2. A set of four gorgeous jewel-tone wine glasses to sip your favorite brand of Pinot Grigio out of while you kick your feet up and enjoy some good ol' Bravo TV.
Promising review: "Elegant and unique! I get so many compliments on these. They have a nice weight and the colors are beautiful. Great purchase IMO!" —Amanda Loper
Get four from Amazon for $49.99 (available in five other glass styles).
3. The Reverse Coloring Book, a clever way for you to zen out and take some time away from your phone and computer. Instead of adding the color to pages, you add the lines! It's simple, yet satisfying and reviewers are raving about how fun and calming it is.
Check out a TikTok of the Reverse Coloring Book in action.
Each book includes 50 pages of watercolor art for you to add lines, along with suggestions for what to add if you want a jumping off point. Bonus: the pages are perforated so you can easily tear them out and frame them!
Promising review: "Changed my life. So I get anxious doing the adult coloring books. This was so much fun and made me really think outside of the box. I'm not the best at drawing but I felt like I was when I was a kid doodling in my textbooks in school." —Carley C.
Get it from Amazon for $9.90.
4. A plug-in color-shifting mushroom light to add a whimsical touch to your home decor. If you grew up believing in fairies and pixie dust, then this is the perfect thing to sprinkle a little bit of that magic into your adult home. ✨
Check out a TikTok of the mushroom night-light in action.
Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice that I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand
Get it from Amazon for $5.99.
5. A colorful 1,000-piece Mystic Maze puzzle with over 50 Easter eggs in it and a ~magical twist~ at the end! 🤯 Anyone who loves puzzles or who is in the market for a new hobby should definitely give this beloved masterpiece a whirl.
You can check out a TikTok of the Mystic Maze puzzle in action (but warning, it will spoil the surprise!).
Promising review: "I bought this as a gift for my husband because he absolutely loves puzzles and magic, so it was a no-brainer! I was honestly way more excited to finish putting this puzzle together than a normal puzzle because I couldn’t wait to see the end result. Blown away. I’m super impressed and will be purchasing a different version. Oh, and they weren’t kidding about the no dust in the box...very pleased with this purchase!" —Nlbrimberry
Get it from Amazon for $22.99.
6. COSRX Snail Mucin 96% Power Repairing Essence to help give your skin the glow you've been searching for. If you're always scrolling through TikTok for new beauty trends, then look no further. This hydrating face serum works on all skin types to help improve acne scars, dark spots, and fine lines.
Plus, the snail mucin is harvested in an ethically and environmentally friendly way!
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $14.98.
7. A strapless mesh bustier you're probably going to want to buy in every color. It's chic, yet simple so there are endless styling possibilities. Plus, it looks way more expensive than it is!
Promising review: "I purchased this corset after watching a TikTok video of another mid-sized girl talking about how great it is. It did not disappoint! It fits nicely. I got lots of compliments on it! Someone else pointed out to me that the fabric looks expensive and just like another bustier listed on PrettyLittleThings for over twice the price." —Elizabeth
Get it from Amazon for $19.99+ (available in sizes 00–20 and in 16 colors).
8. A velvet letter pillow to add a cozy personalized touch to your bed or furniture. Add your initial to a chair or your and your partner's initials to the ~loveseat~ and your space will feel instantly homier.
RB & Co. is a family-run small business based in Toronto, Canada specializing in custom pillows, plus nursery and kids' decor.
Promising review: "The quality of the letter pillows are soooooo velvety, soft, and truly made with love!!" —Rochelle S.
Get it from RB & Co on Etsy for $20+ (available in three sizes and 13 colors).
9. Carenel Lip Sleeping Masks, because dry lips are one of the most dreaded parts of winter. Thanks to this budget-friendly beauty must-have, your lips can be conditioned and moisturized with berry extract and vitamin C while you sleep.
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!
Promising review: "Love this! In my opinion, better than Laniege at a fraction of the price. A bit thicker, which I like. Even though it’s a sleeping mask, I use it throughout the day to keeps my lips moist and soft. Will keep ordering again and again." —Michaela
Get the set of three from Amazon for $9.90 (available in four scent sets).
10. A set of color-changing tulip-shaped pens so you can have the cutest writing utensils for all of your 2024 planning, note-taking, list-making, and journaling. They are white at first but can change color when exposed to sunlight.
These pens all write in black ink, BTW.
Promising review: "Very unique. I have them on my table and they change colors in the sunlight, they write very smooth and pretty too. I love them. And you get so many for the a good price." —Laura
Get a set of 12 from Amazon for $9.99 (also available in packs of 6 and 24).
11. A crystal ball prism suncatcher you can hang near a window and enjoy little rainbows all over your apartment when the sun hits it. I mean, nothing provides seratonine like lil' rainbows!
12. A bottle of truffle seasoning for a delicious alternative to real truffles. Reviewers love to sprinkle this on meats, veggies, eggs, and so much more to elevate the taste of everyday dishes.
Promising review: "Yes, I'm a truffle lover to begin with. And, of course, only a truffle is a truffle. But I gotta tell ya this delectable heaven-sent powder is one heck of a more versatile option. Utterly AMAZING on popcorn, in eggs, added to soups and sauces to layer flavors, veggies, PASTA...the list is endless (I think the only thing I haven't tried was sprinkling it on ice cream...although LOL). It is a bit salty, so I advise testing the waters first. But I just ordered my ninth and tenth bottle of the Truffle Zest." —Greengirl
Get it from Amazon for $13.99.
13. A pack of 24-karat gold cooling eye gels to help those under eye bags disappear after a late night of binge watching The Crown. The pure nano-active gold is an anti-oxidant that has anti-inflammatory properties, which help naturally expel harmful toxins and increase blood circulation.
Promising review: "First of all, amazing deal for the price! Secondly, they work amazing!! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" —Tiara Baker
Get a pack of 20 pairs from Amazon for $15.95 (available in two other pack sizes).
14. A pair of glowing light saber chopsticks perfect for anyone who is always watching Star Wars movies on repeat. Now you can ~force~ your roommate to enjoy the fandom with you on your next sushi night.
Promising review: "The chopsticks are very durable, and the glow is bright. They're a bit bigger that I expected — but very pleased nonetheless with the product because it serves the purpose and is entertaining for kids, right up to adult Star Wars nerds. It also made the perfect gift for my fellow Star Wars nerds. I've been too busy playing with them rather than using them to eat food — but hopefully that will eventually happen before the batteries need changing." —Anthony
Get a set of two from Amazon for $12.97+ (available in two styles).
15. A copy of The Book of Myself: A Do-It-Yourself Autobiography in 201 Questions — this is a great way to get into journaling, recall your favorite memories, and document your life journey. It'll get your creative juices flowing and serve as a great keepsake.
This book is a kind of DIY memoir — it goes through three phases of "Early," "Middle," and "Later" years, and has 201 different prompts based on your memories, experiences, and views on the world. Prompts include things like what you would have switched careers to midway through if given the chance, or a present you got from your parents that sticks in your memory, or who you think the funniest person in your family is. This also makes for a lovely gift for family members, so you can all preserve each other's memories!
Get it from Amazon for $11.69 or from Bookshop (to support local bookstores) for $15.81 (originally $17).
16. A shampoo scalp massager that can help with blood flow and assist in removing any product residue that may be hiding on your scalp.
Promising review: "I’ve suffered from dry skin and a dry scalp ever since I turned 30. The only thing that helps me is exfoliating. I was initially concerned that the product would be too rough and damage my sensitive scalp or too soft and ineffective. However, this brush is perfect for me. It does not tangle my long hair, it is easy to use and just firm enough to get the job done. My scalp no longer itches and the icky buildup is gone. I can’t believe something so affordable has made such a difference in the health of my scalp. I’ve used expensive shampoos and conditioners to no end with barely a difference. I wish I discovered this product much sooner!" —AH
Get it from Amazon for $6.98+ (available in three colors).
17. A set of affordable and super popular wireless Bluetooth earbuds — just because you're treating yourself on a budget does not mean that you don't deserve high quality! These are waterproof and have over 200,000 reviewers raving about them.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Kate Arnold
Get it from Amazon $24.99+ (available in five colors).
18. A handheld milk frother so you can enjoy a fancy latte, cappuccino, or macchiato from the comfort of your home.
Promising review: "A MUST-have. All of my friends and family had this so naturally I had to get one and I am obsessed. Makes every homemade coffee taste like you went out and bought one. Very affordable and worth every penny. I love that is comes with a cute holder for it." —Kayla Dillinger
Get it from Amazon for $9.99+ (available in 21 styles).
19. An itty bitty Beauty & The Beast book for Disney fans who are always looking for cute and unique things to add to their collection. There's a Cinderella and The Little Mermaid version too!
Promising review: "I love this book for myself, I love tiny stuff so that's why I bought this. It comes with a purple case cover to place the book inside of it or keep it out of it, whichever you prefer. I tried to take the photos the best way but it's really hard since it's palm size. The photos I provided is the best I can show in what's inside. If you are a fan of Beauty & The Beast then get it. It also has a little white bookmark that's a string to hold your place in the book if you ever read it." —Safire Montana
Get it from Amazon for $10.79.
20. A microwave rapid cake maker so you can enjoy a delicious little birthday cake (or non-birthday cake) in less than SIX minutes! Just use half a box of any regular boxed cake mix, plus the ingredients, add them to the cake pan, and pop it in the microwave. It's as easy as that!
Rapid Brands is a California-based small business that specializes in dishwasher-safe, microwaveable, BPA-free kitchen products.
People love this for dorms, studio apartments, and for safer, easier baking with kids!
Promising review: "I love this cake maker! It makes just the right size cake for our family of four. They’re not exactly like a cake fresh from the oven, but pretty darn close! My 12-year-old son loves to use it, so much so we make a cake on a weekly basis. Since each cake only requires a half a box of mix, we don’t have to store them for long. I think they taste much better than a mug cake and are almost as easy." —Clare
Get it from Amazon for $24.98.
21. Or a mini donut maker that'll allow you to treat yourself to yummy donuts whenever the craving hits. There are tons of different recipes and toppings to try — my mouth is watering just looking at the review pics!
The donuts cook within minutes, have an auto shutoff to stop them from overheating, and come with a recipe book that even includes gluten-free and Paleo-friendly options. Bonus? You don't even need to figure out how to make donuts — this machine will take store bought brownie, muffin, and cake mix just fine.
Promising review: "I cannot say enough about the Dash Mini Donut Maker. It is so much fun to use and make donuts at home. Rather than going to the local chain donut restaurant, you can make your own specialty donuts at home. It is very easy to use and cleans up quickly. My children love to decorate the donuts after they are cooked. It's a fun family activity and the donuts taste great! Also, it comes with a neat design and stands out among my other boring looking kitchen cooking appliances. If you like donuts, this product is for you." —JoshH
Get it from Amazon for $19.99+ (available in two colors).
22. A set of gorgeous faux tulips to brighten up any corner or table in your home. Add them to an empty vase and watch them liven up the area.
Promising review: "Gorgeous artificial flowers!! Perfect for those of us who are allergy-riddled floral enthusiasts. I use them for seasonal and holiday decorating, as well as homemade gifts for my family and friends. I love the careful attention to detail, particularly how random leaves appear to have 'dirt' as if freshly picked right from the garden. Really appreciate a quality allergy-free floral option." —Jen M
Get a set of 28 from Amazon for $18.99+ (available in 52 colors).
23. A jar of za'atar — it's a Middle Eastern spice blend of thyme, sesame seeds, sumac, salt, and sunflower oil you'll be adding to all your dishes for an added flavor explosion that's savory, tangy, and nutty.
Btw, the brand Z&Z is a family-owned small biz!
Promising review: "This za'atar is the best quality I have found. I've also found that the balance of sumac and thyme to be just right. This instantly spices up my boring meal prep food and I put it on my chicken, meats, salads, yogurt, or just in olive oil — basically it makes everything taste so much better. I highly recommend it!" —TC
Get it from Amazon for $10.99+ (available in three sizes).
24. Essence's Lash Princess mascara to give you a nice dramatic lash, because sometimes that's all you need to feel fabulous — and who really wants to deal with the struggle of putting on false lashes?
I have this mascara and it is my FAVORITE! I am constantly buying more when I run out. Plus, it's so dang affordable. Check out my in-depth Lash Princess mascara review.
Promising review: "I am a 30-year-old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made make up purchases based off of what reviewers and make up influencers hyped up and was disappointed, this surely wasn’t a disappointment." —Mary
Get it from Amazon for $4.99.
25. A viral projection lamp — it can mimic a sunset, a rainbow, or you can choose whatever ~ambiance~ you want from the 16 color options. It has a small, rotatable tripod, making it easy to set up anywhere.
26. A mushroom growing kit that literally grows in the packaging! 🤯 If you don't have much of a green thumb, this is a great way to dip your toes in — and it'll give you a fresh, yummy ingredient to cook with!
Back To The Roots is a California-based small business founded by two college friends that specializes in indoor gardening kits with a mission to reconnect families to food.
Also, this growing kit comes with some recipes to get you started!
Promising review: "This product has been so much fun to watch! I followed the directions, exactly as written, and the mushrooms began growing within three to four days. I will say that I did soak them for close to 10 hours before putting them back in the box to grow and I believe this helped a ton. I also kept the box inside by a window with the blinds closed in order for them to get indirect sunlight. The mushrooms grew tremendously for almost a week before they started to shrink so I clipped them to cook with and they were DELICIOUS! This was such a fun product and process to watch. I am now in the process of trying to get a second batch of shrooms from the same box — fingers crossed!" —Steph A
Get it from Amazon for $19.98 (available in two options).
27. A rotating, heated back and neck massager to help work out kinks and relieve muscle pain. No more begging your partner to rub your neck — you can handle it on your own, thank you very much!
Promising review: "Can I give this thing 10 stars?!? Since the pandemic hit, I've had to forgo my monthly massage. I've also had a ton more stress than normal. I carry my stress in my shoulders and neck, and I've found it difficult to sleep due to neck/shoulder pain. I live alone and no amount of stretching or self-massage was working. Enter this massager — OH MY GOD! Amazing! I got it out of the box, plugged it in and put it to work. My neck cracked/popped multiple times from my muscles releasing. I feel SO much better. Highly recommend!!" —CLester
Get it from Amazon for $39.99+ (available in three colors).
28. A stunning floral coaster for the prettiest coffee table accent you ever did see. It'll protect the surface from those dreaded rings, while also adding a whimsical touch to the room.
Poppy & Pour is a California-based Etsy shop established in 2020 that specializes in custom flower coasters, keychains, and more.
Promising review: "I got the surprise option with and without the gold rim, and I’m so happy that I got an even balance of white and multicolored coasters. These are so beautiful and can’t wait to use them!" —Jenny H.
Get it from Poppy & Pour on Etsy for $14+ (available with or without gold trim and two different edge patterns).
29. A tin of cocktail sugar or salt that'll really turn your homemade drinks up a notch! Your friends are gonna wanna tip you after they get a taste of your impressive cocktail-making skills.
Promising review: "Since COVID-19 I have become my own bartender. Taco Tuesdays and margaritas! The lime comes through so well with this salt. I use it for Bloody Marys as well. It is thick and chunky so it's a learning curve to get the right amount of salt on. Don't press down too hard if you don't like a lot of salt. I do like extra salt but my husband said it was a little much for him, so I have mastered just a light salt for him." —cobrajet427
Get it from Amazon for $7.99+ (available in seven flavors).
30. A customized minimalist pet portrait so you can proudly display the love of your life (your pet, of course) for all to see. And you can choose from different styles to ensure your new work of art fits your design aesthetic.
Animalist Art is a Swedish small business established in 2018 specializing in Scandinavian minimalist-inspired pet portraits that offers free express shipping worldwide.
Promising review: "I love the different styles and colors, along with personalization. The design is subtle so it can go with many interiors. Best presents for dog lovers!" —KP
Get it from Animalist Art for $72+ (available in over 150 dog or cat breeds, three sizes, three art forms, and six colors).
31. A crop tank from FP Movement — it's comfy and supportive so you can rock it alone for low-impact workouts or use it as a go-to outfit staple that can be layered a million different ways.
Here's why BuzzFeed Shopping writer Emma Lord is a fan:
"I love it because it's versatile with all my high-waisted leggings and shorts, but also because the compression is close to a bra without actually feeling like one, so it supports without constricting. The fabric's also ridiculously soft too."
Get it from Free People for $30 (available in women's sizes XS–XL and in 16 colors).
32. A TikTok-famous detachable showerhead with three spray settings and a natural filtration system that'll totally make you want to spend more time in the shower. It's relaxing, assists you in getting a deeper clean, and it's easy to install — you really can't go wrong!
Promising review: "This showerhead is awesome! I didn’t want to give into 'TikTok made me buy it,' but it’s worth it! My body can feel the difference in the water quality! So worth it." —Amazon Customer
Get it from Amazon for $14.49+ (available in two styles and three colors).
33. A wine caddy for the bath tub so you can enjoy your weekly bubble bath time that much more. Some rosé, a book or YouTube video, and lofi music playing while you soak? Yes, please.
Bonus: it also holds cans, in case beer or seltzers are more your speed.
Promising review: "Loved how easy this was to put in my shower and use for anything from holding beverages to face wash. Gifted it to two friends and my boyfriend who at first mocked it but now LOVES it. I’d consider traveling with it at this point." —MB Schatz
Get it from Amazon for $9.99+ (available in six styles).
34. A monthly subscription to Silk + Sonder, which provides guided wellness planners designed to help reduce stress and anxiety. If you're the type of person who thrives on organization and writing things down (or maybe you would like to be that person) then this may be a great tool for you.
Silk + Sonder is a small business founded by Meha Agrawal, a former software engineer who developed the planners as a way for people to stay emotionally and mentally connected with themselves through self-guided structure and creativity.
Promising review: "I started S+S to try and get my anxiety and depression better managed. I was struggling with a pretty bad depression period and wanted to be more proactive. It has kept me accountable and given me a mindfulness outlet which was much needed. I noticed a big change even just in the first week of having my first journal. Now, I am going to stick with it for a while longer! LOVE my Silk + Sonder Journals!" —Lindsey S.
Get it from Silk + Sonder at $24.95/month (available in three subscription options).
35. A tie-dye hoodie, because it's cozy, cute, and soft — the ultimate combination when it comes to selecting a new sweatshirt.
Promising review: "This hoodie was everything I hoped and dreamed! The colors are vibrant and the hoodie is soft on the inside and nice and warm. I ordered a large because I love my hoodies to be pretty loose on me and it was perfect. If you're looking for a tie-dye hoodie this is the one." —Hannah B.
Get it from Amazon for $25.42+ (available in 22 tie-dye variants and sizes S–3XL).
36. A dainty reviewer-beloved gold-plated anklet to add a little extra pizazz to your outfits. Plus, reviewers mentioned how impressed they were with the quality after wearing it while swimming.
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Promising review: "This is the best anklet I've ever owned in terms of value for cost. I've had mine for a few months and it hasn't broken or even turned color at all, still just as gold and beautiful as the day I received it. Usually when I spend $12 on a piece of jewelry it's for a specific event and I go into it KNOWING (or at least thinking!) that it won't last too much longer after said event. This thing has lasted me all summer so far. A+." —Annie
Get it from Amazon for $12.99 (available in three lengths).
Reviews have been edited for length and/or clarity.