We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A trending milky "nail concealer" polish in a sheer, buildable neutral shade for a (literally and figuratively) polished but close-to-natural vibe that helps cover discoloration and even out nails. If less is more when it comes to your beauty routine and you're tired of going to salons, this'll change the game.
2. A pair of Dan-O's low-sodium seasonings that are good on pretty dang much everything and include mouthwatering ingredients like dehydrated garlic and onions and citrus peel. Your home cooking might never be the same...anyone else hungry?
Dan-O's is a TikTok-beloved small seasoning business! Check out their full selection here.
Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go-to seasoning." —Heartcri
Get a pack of two (one original, one spicy) from Amazon for $13.99.
3. A rainbow cat charmer to upgrade your *cat's* life — over 18,000 folks and their felines are obsessed with it. Super silly and colorful playtime awaits!
It's from the same brand as the top-selling classic Cat Dancer toy, so no wonder it has a lot of fuzzy fans.
BuzzFeed Shopping editor Jenae Sitzes writes: "I have this exact toy for my cats, and it's easily their favorite thing to play with — and they have a lot of toys. I first noticed they loved string because they tore apart a mouse toy that was basically string wrapped around a plastic mouse shape — they didn't care about the mouse, but they loved the torn-apart string (aka literal trash at this point). I got this rainbow toy because I realized they really just wanted to chase long tail-like objects, and they sure do light up whenever they see me pick up this wand and know that it's playtime. I love that it's long, so I can just sit on my couch and whisk it around the area, and even shy little Chicho, who likes to sit further back and watch while his older brother plays (as seen in the GIF above), can still bat at it. It's a super simple toy, but the amount of joy it'll probably bring your kitty is worth every penny."
Promising review: "We bought one of these about five years ago, and it was a hit. It has been well used and finally starting to fray a bit. We have a new kitten, and she absolutely loves this toy. Like others have said, she will drag this thing around and bring it to us to get us to play with her. I just ordered another one." —Jayster
Get it from Amazon for $9.99.
4. TheraBreath oral rinse reviewers and TikTokers alike are seriously swearing by for fresh breath that lasts all day. Like, they can't keep their mouths shut about it, so it's good their breath is so minty fresh.
Some reviewers mention it helping with tonsil stones, too.
Check it out on TikTok!
Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true, I cannot believe it. The taste isn't strong, it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac
Get a set of two from Amazon for $15.34.
5. A LilyAna Naturals Eye Cream that's vegan, made with botanical ingredients, and here to hydrate and de-puff those dark circles under your eyes that even a good night's sleep can't always get rid of. This top-rated potion can also help reduce the appearance of fine lines!
Promising review: "Most surprisingly this made the area around my eyes seem firmer — the tiny lines have vanished. A lititle goes a long way. I plan on using LilyAna products forever. ❤ The moisturizer with Retinol is also awesome!" —Sm
Get it from Amazon for $13.49+ (available in four sizes).
6. A set of adjustable stacking bracelets for a luxe-looking arm party on the cheap. If you love the personal, eclectic look of a delicate bracelet stack, this is quite possibly the easiest way to get it and upgrade your everyday 'fits.
Some reviewers say they're also able to wear them as anklets!
Promising review: "This bracelet set is very high quality. The cubic zirconia one looks strikingly real. I have sensitive skin and it did not break me out. The seller even included a personalized note with the package. Highly recommend." —Genevieve S.
Get a set of four from Amazon for $9.99+ (available in 10 styles).
7. A set of stainless-steel towel hooks coated in protective, grippy rubber so you can just pop 'em over your frameless shower and not have to drill holes in your rental's walls just to have somewhere to put your towel. Yay for saving space and saving yourself from extra effort!
Promising review: "A very sturdy shower hook! I’ve had these on my wish list a while and I’m glad I got them. The rubber sticks well to the shower glass and they’re very heavy duty!" —April Bennett
Get a set of two from Amazon for $9.99+ (available in three colors and as a three-pack).
8. A super chic set of four stackable geometric trays for an aesthetically pleasing (and shockingly cheap!) way to organize everything from jewelry to stationery to snacks for dinner party guests. You may need a set for every room in your house!
Promising review: "This little tray set is delightful. You can split it up to individual small trays for a catchall/keys/change etc. You can use the larger base tray for holding fruit or as a trivet for a tea pot. The set also is great fun for little kids who can then use it as a puzzle. I am looking forward to it being available in a number of colors and sizes. I would most certainly buy more." —Sue Zak
Get a set of four from Amazon for $9.85.
9. Exfoliating foot peel booties you just wear for an hour, then await dramatic — and if you look at the pics below you'll see I do mean dramatic — peeling results over the next week or two. And after that? You'll be left with *seriously* soft feet.
Promising review: "I've worked retail for almost 30 years and it takes a toll on your feet. I recently had a deep crack develop in my heel and it hurt badly. After weeks of pampering my feet, the crack healed. I really needed a pedicure but I was afraid of the salon using the cheese grater thing on my freshly mended heel. I opted for this instead to hopefully shed some of the hardened skin first. IT IS NOTHING SHORT OF A MIRACLE. After one application, my feet are beautiful and smooth! It feels so nice to get rid of all of that old, hard skin. Seriously, just buy this. It's amazing and so easy. Plus, you get two applications. I'm saving the second one and will do that one in a couple of months." —Beth
Get two pairs from Amazon for $12.99+ (available in three scents).
10. A mini wire initial to add some personal flair to your desk or bookshelf. Or ~letter~ dress up that blah looking windowsill in your living room!
This little cutie (it's 5 inches tall) is from a small wirework art business based in Istanbul, Turkey!
Promising review: "Such a simple and elegant decoration!" —Daisy Obst
Get it from HomeDeHa on Etsy for $10 (available in 26 letters and in ampersand and heart designs and in five colors).
11. Wet & Forget outdoor cleaner, which requires zero scrubbing, rinsing, or power washing on your part. Just spritz this stuff on to remove moss, mildew, and algae stains, and let it sit and work its magic along with mother nature. With the help of wind and rain, it'll remove stains over the course of the next few weeks or months (depending on the type of stain) and then help *keep* your outdoor surfaces clear.
Promising review: "I have a brick patio. When I bought this house it was covered, and I mean covered with moss. A good power wash each spring was never enough to stop the moss from returning, and month after month during the summers was a struggle, man vs. plant. I did that for two years, cursing and complaining the whole time. This April I did my spring power wash as usual and immediately treated this patio. It is now going into August and I have not had even a wisp of moss this year — I mean nothing! I would recommend this product without any reservations. When you put it on you may think to yourself that it doesn't look like you really did much. It dries quick and looks the same as it did before, but wow does it do exactly what it says it will do." —PM in NH
Get it from Amazon for $19.91.
12. An Eos shea butter shaving cream that claims to provide all-day moisture and is a fan fave that's also — prepare for applause — under $5. It can be used wet or dry, so my question is, where was this last week when I gave myself a rash trying to quickly dry shave that spot I missed on my calf???
13. A set of adorable peel-and-stick adhesive hooks featuring feline friends who'll pop up when you hang something from them — aka the perfect motivation for you to be a lil' more organized and a sweet decor update that doesn't require a hammer and nails.
Check them out on TikTok.
Promising reviews: "These are so cute and easy to install. My husband always forgets to put his keys away so I got these to try to condition him into hanging them up. Now he has a little friend say hello when he gets home." —leaaffy
Get a four-piece set from Amazon for $15.99+ (also available in a six-pack that includes a monkey and baby chick).
14. Cerave's hydrating cleanser, a National Eczema Association-certified formula that over 80,000 people adore. It's made with ceramides and hyaluronic acid to remove makeup, dirt, and oil while still staying dry- and sensitive-skin-friendly. Wooohoo!
Promising review: "Obsessed!!!!!! This face wash is sooooo hydrating! Soo comfortable and non irritating on the face. My skin is dry and sensitive and this cleanser is forever a staple for me. My skin doesn't feel tight after use or have that nasty feeling film. And for the price of this value size, I recommend buying off Amazon!" —Kingdm
Get it from Amazon for $14.57.
15. An as-seen-on-Shark Tank car seat buckle release tool because those buckles can be a pain in the tush. Just slide it onto the button, press, and pull! It's especially great for folks with sore or weakened fingers or manis they don't want to ruin.
Promising review: "What a fantastic invention! I am a new grandma with thumb arthritis, and opening the buckle on my granddaughter's car seat was next to impossible for me. This little device was the best purchase ever! No effort, I simply place it over the buckle, press down and the buckle unlocks! I ordered two and I’ll keep one in my daughter's car and one in mine. You’ve made a happy grandma even happier!" —Shopping Maven
Get it from Amazon for $14.99 (available in seven colors).
16. A whimsical smiley flower bathroom rug for a ~groovy~ upgrade to your current boring (and tbh kinda gross and beat-up) one.
Promising review: "I’m so in love with this bath mat! It absorbs water so it dries fast and its soft to stand on. I love this cute design! Cheery for my bathroom! Makes me smile!" —Drhonda fitzroy
Get it from Amazon for $18.99+ (available in two sizes).
17. A high-fashion-looking scrunched satin headband that'll take all of your fall (and holiday, and springtime, and next summer...) 'fits to the next level. Oh and with this atop a bun? No one will notice a bad hair day, babe.
It's from Black woman-owned small business Fibs & Fables, which focuses on creating gorgeous hair accessories to help people of all hair types feel fabulous.
Get it from Fibs & Fables for $16 (available in three colors).
18. A Jack Black Intense Therapy Lip Balm if you're tired of having to keep reapplying moisture to your lips all day every day once the weather gets chilly. This stuff works super well (just ask the 17,000+ people who've given it 5 stars) *and* has ever-important SPF 25.
Promising review: "LITERALLY BEST EVER!!! In the winter my lips are so dry and I have a bad habit of ripping them, this fixed my lips within a day! I am definitely only ever buying this forever." —Elaina Rivera
Get it from Amazon for $10 (available in six flavors).
19. A downright chic banana stand to instantly earn you the superlative of coolest kitchen. Plus, this helps prevent your go-to snacking fruit from getting bruised on the counter, and can also be used in other areas of your home for hanging things like headphones and necklaces!
Get it from our Goodful shop for $22.
20. Emergency Stain Rescue spray, a water-based, pH-neutral potion that can work its magic on all types of stains and fabrics. It's low-key miraculous, and while it works best if applied ASAP, it can also save the day when it comes to more set-in stains.
Check out a TikTok of the Emergency Stain Rescue in action!
It's made by small business The Hate Stains Co.
Promising reviewz: "I've tried Shout wipes, stain removal pens, and all the other tricks in the book. This removes organic stains from sweat better than anything I've tried thus far. I followed the directions, got the fabric wet, sprayed it on, and left it to chill for an hour. When I came back, I was dumbfounded. I can't believe I didn't have this sooner, I'm about to buy a gallon!" —Mark Bogumil
"I got a super-noticeable stain on the front of my favorite sweatshirt that I could not get out no matter what I tried. It's been months, and NOTHING has worked...until now. A couple of spritzes of this stuff and the stain has shrunk and faded to the point that it's barely noticeable! While it's not completely gone, one use of this spray has done what eight months, half a dozen other products, and more elbow grease than I thought possible couldn't do. The stain is rapidly dying, and I think one more wash will kill it completely. Can't wait!" —Abitahooey
Get a 16-oz. bottle from Amazon for $24.99 (also available in other sizes and multipacks and in wipe form).
21. An anti-frizz microfiber towel designed specifically for drying all hair types faster — excellent absorbency means less time with a hair dryer later, and there's no need to try to force a big ol' bath towel around your strands! Bonus: it'll have you looking like you just stepped out of a luxe spa or salon treatment.
Promising review: "This was the first time I ordered this product and I am extremely happy. It is going to be on my forever list. If you use hair towels you should try this one, I believe you will be happy with it." —Toni Delia
Get it from Amazon for $13.99+ (available in two sizes).
22. An insulated stainless-steel water bowl, because your pets deserve super refreshing cold water after a walk just as much as you do. Why let tap water get lukewarm in their regular bowl when you can serve up hydration in this durable, nonslip, dishwasher-safe bb?
Promising review: "Yesterday it was 80 degrees outside. I filled this bowl with half ice and half cold water at 10 a.m. for the dogs. I am not sure how fast the ice melted but the water was still very cold at 10 p.m. The dog bowl was in the shade of course. I just started using this bowl but so far it’s great. The pups love cold water especially in the summer." —Stephie
Get it from Amazon for $16.99+ (available in five sizes and 20 colors).
23. Vanicream Moisturizing Cream, aka the real MVP for dry, itchy, sensitive skin on your face *and* the rest of your beautiful bod. It's paraben- and fragrance-free and National Eczema Association–approved, and if that wasn't enough, over 29,000 people have given it 5 stars.
Promising reviews: "Swear by this stuff for sensitive skin. I have sensitive skin due to rosacea and skin allergies. My dermatologist recommended Vanicream Lite Lotion for my face. It was OK, but then I discovered this stuff — the moisturizing cream in the pump. The Vanicream Moisturizing Cream is fantastic — my rosacea is so much better since switching to this stuff. It keeps my sensitive skin happy and protected. I even use it during the summer months with no problems. Vanicream made a fantastic product!" —S
"Finally a moisturizer that doesn’t burn, sting, or irritate my skin. I’ve had super-sensitive skin all my life, especially on my face, and I am 46 years old. I have finally found the one lotion that doesn’t irritate my face. I am day two into using the cleanser and the moisturizer, and you have no idea how great it is for my face not to burn and turn bright red — just fantastic!!!! The moisturizer is a bit thick so you don’t need a lot; even though it’s a little higher priced it’ll last forever, and it’s worth it when you have super-sensitive skin. FAN FOR LIFE!!!" —Alisa Griffey
Get it from Amazon for $13.43.
24. The cutest mini fall notepad because new season = new stationery and your desk deserves to be just as festive as your pumpkin-spice-fueled spirit.
This Sutton, Massachusetts–based small biz makes some of the cutest and most colorful stationery you ever did see, plus lots of tees, stickers, and other flair for book lovers!
Get it from Emily Cromwell Designs for $8.
Want more game changers? Check out last month's roundup of products under $25 that'll upgrade your life.
If smart, budget-friendly purchases get you a little hot under the collar (big mood), this is probably you right now:
