Whether you like it or not, Christmas music is streaming out of speakers everywhere you go.
Repeated listening tends to form an inverted U-shaped curve over time.
At first, you like it.
This fun psychological tool advertisers use all the time is also known as the mere-exposure effect, or liking something more because you feel comfortable with it.
But once you hit a threshold, your enjoyment starts to drop.
OK blah blah blah, but what about Christmas music?
Love it!I’m OK with it in seasonal spurtsMake it stop!
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How do you feel about Christmas music?
vote votesLove it!
vote votesI’m OK with it in seasonal spurts
vote votesMake it stop!