Whether you like it or not, Christmas music is streaming out of speakers everywhere you go.
Repeated listening tends to form an inverted U-shaped curve over time.
At first, you like it.
This fun psychological tool advertisers use all the time is also known as the mere-exposure effect, or liking something more because you feel comfortable with it.
But once you hit a threshold, your enjoyment starts to drop.
OK blah blah blah, but what about Christmas music?
Love it!I’m OK with it in seasonal spurtsMake it stop!
Why You Love (Or Hate) Christmas Music
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How do you feel about Christmas music?
vote votesLove it!
vote votesI’m OK with it in seasonal spurts
vote votesMake it stop!