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    Posted on Jan 26, 2015

    Australia Day Promotion Goes Wrong

    Outback Steakhouse takes their disrespect of Australia to new heights in their 2015 Australia Day promotion.

    It's no secret that Outback Steakhouse is not authentic Australian food - no Australian has any clue what the hell a Blooming Onion is. Still, Outback Steakhouse continues to appropriate Australian culture in order to make a buck.

    This year their Australia Day promotion backfired. Needless to say, Australians are pissed and letting Outback Steakhouse hear about it on social media.

    Outback Steakhouse released the following promotional ad for Australia Day but there's 2 major problems with it....

    Outback Steakhouse / Via

    The map shape omits Tasmania but worse than that, the flag is the British Flag.

    Apparently a puddle is smarter than the entire Marketing team at Outback Steakhouse

    Trudi on Facebook - good on ya, mate


    Rumors are swirling that they're deleting tweets that reference the screw up. All while acting like they've done nothing wrong.

    To all my fellow Aussies in America.... I'm wishing you a very happy Australia Day (and I was sure to include Tassie in the map)


    Tasmanians, we love you guys. We might give you a hard time but we'll stand by you when some drongo tries to knock you off the map because having your map of Tassie is most important!

    For reference, this is the Australian flag

    And this is how the flag map combo is done

    Maybe they'll use the British flag for July 4th too. Seems only fair.

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