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Kobe Bryant is Playing for the Knicks - Cover of NBA 2K10

Behold the cover athlete of NBA 2K10, Kobe Bryant the Knick! Not really though. Tonight, 2K will air a Spike Lee TV spot that will reveal to NBA fans everywhere Kobe as the new cover athlete for the 2K juggernaut just prior to Game One of the finals. What you see to the right is a mock up, (a lark, if you will) playing on the Spike Lee's love of the Knicks and imagining Kobe in the royal blue. The real cover will show a Kobe in Laker gold in one of three position. So don't freak out, Jack Nicholson.

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