back to top

The #DropThePlus Campaign Wants Us To Stop Using The Term "Plus-Size"

"We don’t label anyone else that way: chef and plus-sized chef, comedian and plus sized-comedian, doctor and plus-sized doctor. ... So why women?"

Australian model Stefania Ferrario was tired of being shoehorned into the plus-size modeling market.

instagram.com

"I am a model FULL STOP," she wrote on her Instagram. "Unfortunately in the modeling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. ... I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession!"

Ferrario partnered with Australia's host of The Biggest Loser, Ajay Rochester, to start the #droptheplus campaign.

instagram.com

She aimed to have women focus on their power as individuals rather than on their size.

Rochester, too, was frustrated by how she believed women had been hurt by the "plus" label.

instagram.com

Caption: "How the FUK can this woman be considered plus size? Any idea the kind of damage you (the media/fashion industry) do to the minds of young girls by even using those words with a picture like this? Where is there PLUS of anything. Anything less of her and she'd be a MINUS something. Seriously this is so ridiculous and harmful! This is not empowering anyone labeling her! "Laura Wells is proud to be a part of a body positive campaign." - shame on you news.com.au it shldnt be an issue at all. #curves #everywoman#beauty #bbw #bullshit"

Rochester said she was moved to start #droptheplus because she felt that the distinction between plus- and straight-sized women was dangerous.

"It's dangerous thinking and dangerous labeling and it's outdated," Rochester wrote on her blog. "We don't label anyone else that way: chef and plus sized chef, comedian and plus sized comedian, doctor and plus sized doctor, teacher and plus sized teacher. So why models and/or women? We are humans, we come in all shapes and sizes."

Advertisement

Instead, Rochester wants women to embrace their bodies as they are. She believes that starting with the fashion industry will be a big step in the right direction.

"Describing a beautiful, healthy, fit woman as 'plus' shows that [bigger women] are not fully accepted in the fashion industry and subconsciously tells these girls they will never be enough unless they shrink to fit the mold," she wrote. "By creating a segregated system of acceptance we then pave the way for bullying.

The #DropThePlus campaign has quickly taken off across Twitter.

#beauty comes in all shapes and sizes, so #droptheplus

Terms such as plus size strip people of their self-esteem and creates people who don't feel as beautiful as they should #droptheplus

Advertisement

#droptheplus because people who fit in bigger clothing sizes should never feel like their body isn't normal

Love this <3 @ajayrochester #droptheplus

But not everyone supports the campaign: Plus-size blogger Marie Southard Ospina told BuzzFeed Life she feels like #DropThePlus "fails to account for the thousands of women who have been inspired and empowered by movements in size acceptance."

instagram.com

"To say that 'plus-size' is an intrinsically negative thing belittles the work that so many women have done, both to help themselves and to help others achieve a more positive relationship with body image," she said.

"Obviously those of us who crave size inclusivity hope for the day when size descriptors are irrelevant," she continued.

instagram.com

"But we're not at that stage there. And the way of getting there isn't to tell all those women proudly identifying as 'plus-size' and engaging with that community that they're somehow wrong for doing so."

  1. What do you think of #droptheplus?

    Correct
    Incorrect
    I support it!
    Correct
    Incorrect
    I don't support it.
    Correct
    Incorrect
    I'm not sure how I feel.
Oops. Something went wrong. Please try again later
Looks like we are having a problem on the server.
What do you think of #droptheplus?
  1.  
    vote votes
    I support it!
  2.  
    vote votes
    I don't support it.
  3.  
    vote votes
    I'm not sure how I feel.
Connect with As/Is