You guys, get ready, because there is a NEW NAKED PALETTE COMING OUR WAY. Tap to play GIF Tap to play GIF Paramount Studios This is the seventh palette in the Naked collection, but the first one to offer an all-matte series of shades. Urban Decay According to Urban Decay co-founder Wende Zomnir, this latest collection was prompted by popular demand. youtube.com "We've been seeing your comments on social and listening to our customers in store who have said to us, 'We want an all-matte makeup palette,'" she said in a video announcement. The palette includes 12 all-new matte-tastic shades, including one demi-matte shade that's ideal for highlighting. youtube.com Advertisement youtube.com And it is offered in a new square shape! youtube.com You WILL have to wait a minute to grab your own — it won't be out ’til Sept. 18, but you can sign up to get updates about it. youtube.com But in any case: Tap to play GIF Tap to play GIF NBC Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!