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Please Enjoy These Men Wearing Bras

Because why not?

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Krause says that the majority of his customers are straight guys who simply enjoy wearing feminine undergarments.

According to a recent survey by the company, around 90 percent of Homme Mystere's customer's identify as heterosexual. Many are open with their significant others about their underwear preferences, but, says Krause, they aren't "out" to their friends or coworkers.

And, stresses Krause, it isn't about crossdressing.

“I purposely tried to avoid any link to a fetish or any specific kind of label. If I had done that, it would have meant immediately labeling our customers by default and I have no idea how my customers view themselves.”