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Isabel Toledo Creates Lane Bryant's First-Ever Designer Collection

Because: "Many American women are a 14 now, and they have the same wants as any woman: to feel beautiful.”

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Isabel Toledo is a Cuban-born designer probably best-known for creating the gorgeous dress Michelle Obama wore to the 2009 presidential inauguration ceremony.


Lane Bryant recognizes, too, that plus-size women are sick of just wearing the same basic thing.

“There’s a myth that this client only wants basics,” said Linda Heasley, the company's chief executive. “She has been told she can’t wear horizontal stripes or she can’t wear belts. That’s not true. We wanted to change the conversation.”


Hopefully Toledo's collection will encourage other designers to create clothes for plus-size customers.

“Maybe this category has not been addressed as much, but that’s changing,” said Toledo of the plus size market. “Women of all types are great customers if they love fashion.”


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