H&M Debuts A $99 Wedding Dress
But will brides actually buy it?
This is H&M's new $99 wedding dress.
The gown includes a fitted waist and beaded embellishment along the neckline.
This isn't the brand's first foray into wedding dresses, but it is its most affordable.
H&M isn't the only mass retailer to offer affordable wedding gowns. Target's TEVOLIO line comes in around $99 too.
It also offers bridesmaid dresses.