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US residents can opt out of "sales" of personal data.
After an outcry, the company decided to remove the product from its website, even though it'd been selling them since 2014.
"Free People’s designers and buyers draw inspiration from fashions and trends from across the globe," the statement said. "In hindsight, we missed an opportunity to recognize the rich history and diverse cultures that have contributed to the timelessness of dreadlocks, and we have therefore decided to pull the product immediately."