In fact, it's just about the opposite of a mass production. Scot Rossillo, the store's owner and head baker, individually hand-rolls every bagel with only a few other bakers. Sometimes, he and LaBarbara will carpool home together and personally deliver orders to Brooklyn residents.
"It's a labor of love for Scot. He just loves to create, and he won't do anything to jeopardize the integrity of his product," said LaBarbara.