Caitlyn Jenner Is The Face Of H&M's New Athletic Wear Line

Because winning an Olympic gold medal = street cred.

Caitlyn Jenner will be the face of H&M Sport, a new athletic wear line from H&M, she announced Thursday evening on Instagram.

H&M

And as an Olympic gold medalist, Jenner is a perfect candidate.

“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life,” an H&M spokesperson told BuzzFeed.

And people seem pretty psyched.

Instagram

The news comes on the heels of Jenner's recent announcement that she's partnering with MAC on a new lipstick.

MAC Cosmetics

The shade will be called Finally Free. All proceeds will go to the MAC AIDS Fund Transgender Initiative to support transgender communities.

"Can't wait to show you more of this inspiring and amazing campaign!" Jenner wrote in the Instagram post.

@caitlynjenner / Via instagram.com

🙌 SLAY, CAIT. 🙌

E / Via attn.com