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Caitlyn Jenner Is The Face Of H&M's New Athletic Wear Line

Because winning an Olympic gold medal = street cred.

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Caitlyn Jenner will be the face of H&M Sport, a new athletic wear line from H&M, she announced Thursday evening on Instagram.

H&M

And as an Olympic gold medalist, Jenner is a perfect candidate.

“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life,” an H&M spokesperson told BuzzFeed.

The news comes on the heels of Jenner's recent announcement that she's partnering with MAC on a new lipstick.

MAC Cosmetics

The shade will be called Finally Free. All proceeds will go to the MAC AIDS Fund Transgender Initiative to support transgender communities.

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