back to top

Caitlyn Jenner Is The Face Of H&M's New Athletic Wear Line

Because winning an Olympic gold medal = street cred.

Posted on

Caitlyn Jenner will be the face of H&M Sport, a new athletic wear line from H&M, she announced Thursday evening on Instagram.


And as an Olympic gold medalist, Jenner is a perfect candidate.

“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life,” an H&M spokesperson told BuzzFeed.

The news comes on the heels of Jenner's recent announcement that she's partnering with MAC on a new lipstick.

MAC Cosmetics

The shade will be called Finally Free. All proceeds will go to the MAC AIDS Fund Transgender Initiative to support transgender communities.


Every. Tasty. Video. EVER. The new Tasty app is here!