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People Are Instagramming Their Beautyblenders Around The World For A Ridiculous Meme

Blendin' all over the world.

If you're not already familiar, this is a Beautyblender:

Beautyblender / Sephora / Via sephora.com

It's a makeup sponge that a lot of beauty addicts are straight-up obsessed with.

Now, everyone's favorite sponges are getting ~cultured~, traveling the world for possibly the most ridiculous beauty meme yet.

@beautyblenderid / Via instagram.com
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Here's a Beautyblender exploring Venice.

@lotstar / Via instagram.com

And checking out Big Ben.

@amaliayan / Via instagram.com

And galavanting about Disneyland.

@lotstar / Via instagram.com

And chillin' in Chicago.

@makeupbysevani / Via instagram.com
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Lottie Stannard, a makeup artist, started the #BeautyblenderWorldTour meme last year.

"My team and I decided one Milan Fashion Week to start a tag and putting the blender in exotic locations for fun and to get the word out about my fave sponges," she told BuzzFeed.Then Beautyblender started using the hashtag, and soon enough, it took off across Instagram.
@crazypretty / Via instagram.com

"My team and I decided one Milan Fashion Week to start a tag and putting the blender in exotic locations for fun and to get the word out about my fave sponges," she told BuzzFeed.

Then Beautyblender started using the hashtag, and soon enough, it took off across Instagram.

Since then, people have taken their little sponges to the Kremlin.

@blagodaty22 / Via instagram.com

And Notre Dame.

@crazypretty / Via instagram.com

They've gone cruising around Venezuela.

@makeupbyisaa / Via instagram.com
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And they've seen Dubai.

@sydneygirl63 / Via instagram.com

They've visited Austria.

@feelmakeup / Via instagram.com

And seen the Moulin Rouge.

@lisetgarza / Via instagram.com

And the Sydney Opera House.

@beautyblenderid / Via instagram.com

~Blend-erlust.~

@natashamalovaa / Via instagram.com

(H/T Cosmopolitan)

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