1. This is Melody Ellison, a 9-year-old girl living in the civil rights era, and American Girl’s newest historical doll.
Melody was created to celebrate American Girl’s 30th anniversary—the doll will be available this summer.
In Melody’s story, she lives in Detroit in the 1960s and she loves to sing. The doll’s accessories include a recording studio that plays Motown music.
2. “I think the doll industry has a very heavy responsibility in reflecting what is true about our society,” Julia Prohaska, senior director of global brand at American Girl, told CBS This Morning.
American Girl consulted with an advisory board of historians and educators, including the late civil rights activist Julian Bond, to assist with the doll’s design and story.
3. Melody will be the third black American Girl doll in their line of historical dolls.
The first is Addy, a Civil War-era girl who escapes slavery.
The second was Cecile, who lives in 19th century New Orleans. Cecile was discontinued in 2014, along with the line’s only Asian doll, a decision that was criticized by customers for the loss of racial diversity in American Girl doll offerings.
4. The response has been largely enthusiastic so far:
6. And full of hope for the future:
7. Though the steep price point hasn’t gone without criticism:
American Girl dolls retail for $115, not including additional accessories.
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