We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A long-lasting makeup setting spray that'll make sure your makeup isn't going ANYWHERE. If you're about to be outsideeee living your best life in 2024, you'll need this to make sure your face stays in place.
This is personally one of my absolute favorite setting sprays. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all-day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, I kid you not. My oily skin and I can not live without this. 10/10 recommend.
Promising review: "Idk why I put off trying this for so long because it's made me a lifelong buyer now. I can get sweaty, I can wear a mask, I can do pretty much anything now without having to worry about my makeup losing its smoothness or having to retouch it. This doesn't budge! I really like the temperature control aspect too — if I get hot while curling my hair now, I don't have to worry about my makeup melting or my face getting oily looking. It's like some sort of magic!" —Asmodahlia
Get it from Amazon for $17+ (available in three sizes).
2. And an Urban Decay All Nighter longwear primer to keep your foundation smooth and in place while also providing your skin with some good ole hydration. This little lightweight potion will be a game-changing step in your makeup routine. Flawless face only all 2024.
Promising review: "The Urban Decay All Nighter Longwear Face Primer has become an indispensable part of my makeup routine. First and foremost, this primer creates a smooth and even base for foundation application. The lightweight formula glides effortlessly onto the skin, blurring imperfections and minimizing the appearance of pores. The impressive longevity of this primer is truly remarkable. Whether I'm facing long workdays, special events, or nights out, my makeup remains intact and fresh for hours. The primer acts as a reliable barrier, preventing the dreaded makeup meltdown and maintaining a flawless finish. It has become my go-to choice for occasions when I need my makeup to last without requiring constant touch-ups. Even on hot and humid days, the primer helps to mattify the skin and keep excess oil at bay. It feels lightweight on the skin, allowing it to breathe and preventing any clogged pores or breakouts. The Urban Decay All Nighter Longwear Face Primer is a makeup lover's dream come true. This primer has undoubtedly earned its spot among my makeup must-haves, and I highly recommend it to anyone seeking a reliable and effective primer." —Victoria Schnaufer
Get it from Amazon for $16+ (available in two sizes).
3. A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff has to have some Dr. Strange magic in it because it morphs your lippies into Angelina Jolie's. Starting 2024 with lip filler? Nah, just this ahhhh-mazing plumper. Ooh-la-luscious.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising reviews: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra
"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $9.98.
4. A Nyx brow pencil that has Anastasia shakin' in her boots because this bad boy rivals the ABH Brow Wiz. This super skinny pencil will allow you to create hair-like strokes to sculpt and fill in any areas that are sparse. One side has a little spoolie anddddd it's like $15 less than the ABH one.
Promising review: "I am absolutely obsessed with this pencil. I’ve been using it for years. I rely on it heavily. Goes on smooth, blends easily, and looks really natural. Stays on all day with setting spray. A must-have in your collection." ¸—Meredith
Get it from Amazon for $8.10+ (available in 12 shades).
5. An Ogx leave-in conditioning cream to apply to your towel-dried hair for a magic trick. *Voila,* defined, bouncy curls that'll put a little extra pep in your step because of the way they bounce when you walk.
Promising reviews: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe
"Okay so I can’t rave about this stuff enough! This was one of the first products I used when I went natural five years ago and I still use it to this day. I love the smell and how lightweight it is. I have multitextured hair and I think this works SO well and just makes my curls look more uniformed. This is definitely my go-to styler and I’ll forever re-purchase it." —Gabrielle Wilson
Get it from Amazon for $7.97.
6. A pack of 36 acne patches because a pimple is NOT ruining our 2024! These patches absorb all the gunk and speed up the pimple-healing process without picking or popping. Abracadabra, psh, what pimple?
Promising reviews: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L.
Get a 36-pack of the small patches from Amazon for $10.77.
7. A tube of Essence Lash Princess Mascara so good, people will ask you "are those your lashes?" This mascara def brings as much drama as Cathy did on Dance Moms.
Promising review: "This is an amazing mascara! I wear contacts and I’m especially sensitive to mascaras. I had absolutely no sensitivity to this could wear my contacts for 18 hours with this mascara. It really lengthens and adds volume to my lashes. This is as good, if not better, than any mascara that I have purchased from Sephora, including Better than Sex, Dior, Lancôme, etc. I am also extremely happy with the price. Do not hesitate to buy this product. It’s amazing! ❤️🙏🏻" —Isabella
Get it from Amazon for $4.99 (also available in a three-pack).
8. A Grande Cosmetics brow enhancing serum for anyone who may have been a victim of early 2000s thin eyebrow trends. Well in 2024, we're getting our full brows BACK! This tube of bottled magic will help promote the appearance of fuller, bolder eyebrows so before you know it, you'll be giving Cara Delevingne looks.
Promising reviews: Like many women, I started with the Gwen Stefani 2000s trend of really thin eye brows. Honestly, they hadn’t grown back since no matter what I used. Until I found this product. I’m on my second bottle. It’s absolute sorcery, I don’t understand how or why or what’s in the formula but it does work. —Michelle
Y'all. This stuff actually works. The first couple of months I felt like I was applying this clear magic liquid to my brows wondering if it's actually doing anything. Then one day, I got home and washed my face and for some reason, I couldn't get the rest of my eyebrow pencil off — IT WAS MY ACTUAL EYEBROW! I didn't realize how full they had gotten. I feel so much more confident without any makeup on and don't use nearly as much brow filler as I used to. I use it on my eyelashes too and they grew faster than the brows. Wish I would've taken before and after pictures. It's worth the money! —Alyssa Glenville
Get it from Amazon for $38+ (available in two sizes).
9. A soooo good Shark build-your-own hair dryer, which works suuuper fast to take your hair from wet to dry with less heat damage. You'll get to choose two out of the six attachments (each does something different) to include in your styling tool, but you can always purchase 'em all separately if you choose!
Okay so I was lucky enough to receive this and when I say lucky, I mean it! I love this bad boy; it dries my hair soooo quickly it's mind blowing. I got three attachments: the rapid gloss finisher, the quick smooth brush, and the turbo concentrator. Now, I am a hair whiz...when it comes to other people's hair. But when it comes to my own? I have no idea what I'm doing SO I have only successfully used the quick smooth brush. I've attempted to use the other two but I can't give myself a blowout no matter what I do (Idk I just can not hold two tools and style all at the same time) so I'll be back once I get someone to do my hair for me. They do come with QR codes so you can easily watch a quick tutorial to master each attachment. I love the brush one though cuz not only is it fast, but my hair gets bone straight also. You'd seriously think I walked out of a salon but in reality, I've walked out my bathroom. So far SOOOO good. I can't wait to see results with the other two attachments because I just knowww the blowout with this bb is gonna have me out here looking like America's next top model. Obsessed = an understatement.
Get it from Shark for $149.99 or a version with three attachments from Amazon for $199.95+ (available in two styles).
10. And a BaByliss titanium flat iron (1.25") that'll have your hair bone straight, sleek, and shiny. It heats up quickly, delivering some seriously fabulous salon-quality results. New year, new you, anddd a new, splurge-worthy flat iron.
Oh, heyyy, it's me! So I've been getting my hair done by the same woman for over 10 years and recently, she's been taking fewer and fewer appointments and spending more time with her family. So now, it's suuuper hard to get an appointment with her cuz she's living her best life atm (I'm talkin' months of no appointments). She stopped working in a shop and takes a few people at her house when she feels like it but sis stays on vacation. And I love that for her and totally understand, but I don't trust anyone else with my hair — so a few years ago, when she started to slow down on appointments, I started to take note of everything she used on my hair. I got the Chi products she used but I still wasn't getting that salon lewkkk that I was craving. So the next time I went I saw her flat iron — this flat iron — and decided to look it up. After reading amazing reviews I splurged and got this and let me just say, not a single regret. In the gif above I had just straightened and curled my hair for the first time with this, and OMG the shineeee, the way my hair moves...it looked and felt exactly like when my hairdresser does my hair. I love this thing; it gets hot quick and gets my hair straight as a pin quickly as well. It has made a HUGE difference in how my hair looks after straightening it and I recommend it to absolutely everyone. Get it and thank me later.
Get it from Amazon for $49.99+ (available in four sizes and three colors).
11. A volcanic stone face roller to soak up excess face oil even if you're wearing makeup, because an oily face is gonna be last year's problem. This baby is reusable AND washable!! Bring it on the go and when you see your face beginning to look a little past the glazed donut stage, let this baby save you! No oily skin brought against us will ruin our beat faces this year — 2024 manifestation.
Promising review: "Let me first say, I’m a good Christian woman. I never wanted to mess around in magic, but after purchasing this thing not only am I wondering what else the devil will sell me for less than $15, but also why I never found this thing sooner. There’s no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry. All jokes aside, I am floored. I saw the videos. I saw the reviews. I figured I’d give it a shot. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for me. I’m usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Now I’m stoked to use this thing! As for cleaning frequency, because my skin just hates me I can assume I’ll be cleaning it every two to three days to rid it of the oil it yeeted from my face. No big deal. Super easy to take apart, super easy to put back together. It’s also super small. If I had normal-sized pockets like my boyfriend’s pants did, I’d be nervous I’d lose it. But I don’t, because I wear clothes made for women. So whatever pockets I DO have, this thing will still fit right inside of them. Buy one. Buy eight. I don’t care. Just listen to me, you’ll love it." —Coley
Get it from Amazon for $9.09.
12. Too Faced Born This Way Concealer so you can skip foundation because really, who has the time? It's a lightweight, full-coverage formula that conceals, contours, highlights, *and* retouches all at the same time, significantly cutting the time spent on just getting your base ready. You'll feel like a wizard using this little magical concealer wand.
Promising review: "Amazing coverage, not too heavy, and the extra large applicator is life! I use this every day for my under-eyes and when I’m feeling like putting a bit more effort I use it to sculpt my face. Works magic." —SophiePetite
Get it from Sephora (available in 31 shades and two sizes) or Ulta (available in 30 shades) for $36.
13. Or Maybelline's Instant Age Rewind Concealer with a sponge on the end for covering dark circles with ease. You'll look well-rested and refreshed even on days that you...uh, aren't. Nobody will even be able to tell!
Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok, and trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes' and the beat part is that a little bit goes a long way. So if you’re starting out or want to try something new, I definitely recommend trying this out .<3" —Liela Lee
Get it from Amazon for $8.80.
14. A snail mucin serum to help get rid of dark spots, improve skin vitality, and soothe damaged skin because 2024 is the year of *perfect* skin. Yep, snail mucin is a Korean skincare product made from snail slime. Sounds ick but your skin will totally fall in love the second you use it. Hmm, wonder if this is why SpongeBob had Gary the pet snail — skincare benefits.
Promising reviews: "This is going to be part of my skincare routine for forever!! My face has always been dry, cracked, and I would get pimples because of all of the moisturizers I tried. This makes my face soft, smooth, dewy, AND I haven't had any breakouts since! I'm obsessed!" —Emily Murphy
"The first time I applied this to a fresh clean face, it felt very sticky on my skin, I was disappointed but just went to sleep with it on my face. The next morning I woke up with the softest, most glowy skin I’ve ever had. I am obsessed with this product. Don’t give up if it feels sticky at first." —Abbi Cairns
Get it from Amazon for $16.
15. A long-lasting Peripera Ink Velvet Lip Tint you actually won't need to touch up every 10 minutes. Your lippies will be silky smooth and suuuuper pigmented without them feeling sticky or clumpy. So good, you'll feel like you rubbed a genie's lamp to get it.
A few reviewers compare the rosy nude shade to Charlotte Tilbury's extremely popular Pillow Talk lipstick.
Promising reviews: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
Get it from Amazon for $9.90 (available in 41 shades).
16. A Youthforia BYO Blush Oil liquid blush that reacts to your skin's natural pH level and *magically* changes right before your eyes to a color totally unique to you. So no one will ever truly have the exact same blush color as you! Packed with oils and ingredients meant to help hydrate and protect your skin, you can even sleep in this stuff — no problem! Oh! Andddd it's Shark-Tank approved!
Okay, soooo I finally got my hands on this and can not stop wearing it!! The shade it turns on my skin is just GORG. It's like watching a magic trick happen on your face because it changes right on your skin! I seriously haven't worn another blush since I tried this one out because it just makes me look so fresh-faced. Obsessed is an understatement, it's seriously my go-to. Oh! Andddd it kinda doubles as a highlight, like, I get the most stunning glow. I love, I love, I love, can't get enough of this stuff.
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.
Check out a TikTok of the BYO Blush in action.
Promising review: "I'm done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer as it magically picks the most complementary shade/hue for the user. Furthermore, I don't feel like I'm wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO Blush!" —JZ
Get it from Youthforia or Amazon for $36.
17. A hydrating eye stick because we're keeping tired-looking under-eyes in 2023. It'll help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us. People may start to think your goldfish are Cosmo and Wanda because these results are jaw dropping.
Promising reviews: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage
Get it from Amazon for $9.99 (available in two colors and in multipacks).
18. A blurring setting powder that I'm, like, 98% sure Fiona and Cordelia Goode from AHS: Coven conjured up. Silky smooth, poreless-looking, matte skin for up to 14 hours?! Where's the cauldron that this was made in?
I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B and my go-to powder that I reach for time and time again. I mean, pores? Nonexistent. Oily shiny face? Not up in here. Im gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!
One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be.
Promising review: "New go-to. I really like this stuff and as someone who has a very sensitive face and is prone to breakouts, that’s saying a lot. This leaves me with a soft matte finish while still feeling light on my face. I don’t feel like it’s cakey or heavy at all. The powder itself is very fine and silky, and that’s how it feels on your face as well." —NoDramaLlama88
Get it from Sephora for $18+ (available in two sizes and three finishes).
19. Or a more affordable loose finishing powder by Maybelline designed to help control shine and provide a perfect finishing touch to your flawless makeup. It's a look, it's a vibe, it's a mood, it's a match, and it's less than $10. Now that's what I call magic.
Promising review: "I have the Laura Mercier loose translucent powder everyone raves about, and I’m putting it away to use this instead. This powder looks so much better and smoother on, and it doesn’t get nearly as cake-y over foundation as the others do. I absolutely love it! It was recommended to me by a girl working at Sephora. I was skeptical to switch to a cheaper brand because I’m willing to pay for higher-end stuff, but this makes that unnecessary! They nailed it." —L. Mac
Get it from Amazon for $7.60+ (available in 12 finishes).
20. A daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.
Tower 28 is a LA-based, Asian woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising reviews: "Wow! I have dry, acne-prone skin and was recently prescribed retinol and clindamycin and got an ear piercing. My skin cleared up with the prescriptions but I started to breakout in places I never do. I purchased this to use instead of the clindamycin in the morning and my skin has been consistently good for the past two months. I use this in the morning after washing my face and then use a hydrating serum or just moisturizer and sunscreen. (I use the retinol or Good Genes at night). I haven’t had maskne, my acne/bumps cleared, and I really haven’t had anything to complain about. I got a new ear piercing and was aware that I would need to be careful with getting product on it and saw in the description of this product that it was OK/helpful for new piercings/helps promote healing. I am not spraying this on my ear but it does get on my ear when I generously spray my face and I haven’t had any irritation. It does smell like chlorine when first sprayed but the scent dissipates fast. I love this magical spray!" —spokanecf
Get it from Sephora or Tower 28 for $12+ (available in three sizes).
21. A lash-lifting kit so you can wake up already looking like you're wearing mascara and avoid salon prices. Your lashes will be lifted to the heavens as if little magical fairies worked overtime to do so. Perfectly curled and can last up to a month! Hey, curl, heyyyy!
This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads.
Promising review: "WOWZA!! Listen, this is the first time I’m writing a review EVER. In the past I got my lashes lifted and tinted but I’m balling on a budget right now and that’s not an option. I’ve had this in my cart for a while but was too afraid to pull the trigger on getting it and I am SO GLAD I did. I followed the steps completely. I used the new adhesive eye pads it came with, I used medium. I did not need the plastic wrap. Getting the lashes to stay down on the pad was a doozy but my lashes are soooo layered, it wasn’t going to happen completely. I got them glued down as best as possible then did 10 minutes each eye for both solutions. Can not believe how well this worked. My skin isn’t irritated, nothing was uncomfortable. Seriously these came out BETTER than anytime I’ve had them done in a salon. 10/10 recommend!!!!" —Chelsie Mettes
Get it from Amazon for $24.99.
22. A bottle of liquid gold, I mean Lancôme Teint Idole foundation, that'll make you wonder why you ever messed with other foundations. This long-wearing, waterproof, magical little potion will give you breathable full coverage and keep you matte all day long.
I did it y'all! I finally found my holy grail foundation and it only took like 10 years. I have oily skin, like suuuuuper oily skin. Glazed donut — my skin doesn't know her; my 4-year-old cousin once asked me if I was sweating but I was just drenched in oil. During the pandemic I was on a hunt to find a foundation that 1) actually matched my skin and 2) didn't leave me all oily and gross. An ad for Lancôme came across my phone with the gorgeous Zendaya and since her skin always looks freakin flawless, I thought *hey, let me splurge a little with my stimulus check.* I am so happy I did. This stuff is so so soooo worth it. I can wear it all day and not get oily which is extremely impressive. And even though I had to buy it online because we were in peak pandemic time, it was actually really easy to find my shade. I just looked through the models, found the one my skin looked most like, and what do ya know, a perfect match! I'm obsessed with this stuff, it is seriously my go-to out of all the different foundations I have. I put it on and every time I'm like *that's my skin, that's my literal skin.* It isn't heavy, covers well, and keeps me matte. I treat this stuff like liquid gold and praise it like Glinda the Good Witch praised the ruby slippers. Thank you Zendaya, girl, you did me a solid. I love thisssss.
Get it from Amazon or Sephora for $57 (available in 50 shades).
23. A bottle of Ecoslay's Orange Marmalade, a plant-based curl definer gel that's sure to give you GAWWWWWGEOUS defined, shiny, curls. Your curls will look so incredible, you'll think Hagrid is gonna randomly burst through your door to take you back to Hogwarts with him.
Ecoslay is a Black-owned business that uses sustainable ingredients that are good for your hair.
Promising review: "I’ve been using OM for two years now. Nothing, and I mean nothing, is as magical as this lovely concoction is for my coarse, 2c–3a hair. The soft, frizz-free hold that I’m able to achieve with this product is truly amazing and it lasts 4–5 days. People are constantly asking me what products I use and I recommend Orange Marmalade every time. Please never stop making it!" —Jordan
Get it from Ecoslay for $10+ (available in five sizes).
24. A waxing kit because treating yourself to a wax every few weeks is breaking the bank, so you're trying to budget this new year. Treat yourself to this bb and do it yourself at home so you can avoid those salon prices and still keep your legs silky smooth!
The kit includes a premium digital wax warmer, a removable silicone bowl, 20 large applicator sticks, four bags of wax beads, pre- and post-wax oil, 20 mini brow sticks, and a how-to book guide. You can use this for your bikini/Brazilian, face, and body.
Promising reviews: "I was super excited to try a home waxing kit since salon waxes are pretty expensive. For the price, I figured I’d give it a go — this kit is awesome!!! It took some practice getting the 'smear' just right — the thickness and size of each one, but once I got the hang of it, it was great! Painful? Yep, but once you realize you can’t hesitate when you’re pulling the wax off, it gets easier. The pain really is only when you rip the wax off and that lasts a mere second. Did my pits and bikini line and hopefully it will get easier and less 'ouch' each time. Try it, you won’t be disappointed!!!! Shaving is such a hassle, especially the bikini line (so many ingrowns!) — hopefully this will be the ticket to a less hairy bikini season ;)." —Hilary K. Harrell
Get it from Amazon for $39.99 (available in two styles).
25. A bottle of TikTok-famous Elizavecca hair treatment that contains ceramides and collagen that'll give your hair shine and make it smooth in just five minutes, no spell required! 2024 is the year we're bringing our damaged hair back to liiiiiiife.
Promising reviews: "Not gonna lie I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter but now it’s warm so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment. —Beth
Wow, dang, now I want this. Someone hide my wallet...or don't.
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get it from Amazon for $6.85+ (available in two sizes).
26. A bottle of Paula's Choice Salicylic Acid Exfoliant to help unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and exfoliates dead skin cells, leaving your skin looking fresh and hydrated.
Promising review: "OMG the first time I used this I did not have high hopes, it looks and feels basically like water. I was thinking what a waste of money, but I put it on and tried it anyway because all of the super beautiful TikTokers told me to.......well I got out of bed the next morning and was like who dis??? My face was as smooth as a baby's butt... yes I kid you not this stuff is amazing." —sebrina
Get it from Amazon for $13+ (available in three sizes).
27. An amazing little Urban Decay Eyeshadow Primer Potion that'll have you belting out "Do You Believe In Magic" by The Lovin' Spoonful once you see that your shadow has lasted all day. Yes, yes I do believe in magic and this crease-free primer is the reason why.
Promising review: "After finding this primer, it’s become my absolute go-to. My skin is incredibly oily. This keeps my eye makeup looking freshly applied even 12+ hours later." —Jessica Vollmer
Get it from Amazon for $21.60+ (available in two sizes).
28. Or a Thank Me Later eye primer to help lock down your eye makeup and have it lasting longer than the Energizer Bunny. This base will have your shadow looking as bold, pigmented, and vibrant as ever. Isn't that all we want for the new year?
Promising review: "The primer goes on beautifully. My eyeshadow went on smoothly, stayed on, and was true to color with no creasing or smudging all day. I fell asleep with my eye makeup on, woke up in the morning, and it was still perfect, I left it on as an experiment to see just how long it would stay. Worked in my garden in the heat all day, sweat so much, came in to take a shower...and it was STILL perfect. This stuff is amazing, it's magic!" —Roslyn
Get it from Amazon for $13.99.
29. A milky white nail polish because it's literally drool-worthy. This sheer, buildable polish will magically have your nails looking like you just came fresh out of a salon.
And even though this little potion is sheer, it can still help smooth/hide imperfections!
Promising review: "This stuff seems to be magic. Goes on flawless with no base coat, dries nearly instantly, gorgeous color (two coats), no wear after two days. And I’m a person who can NEVER apply sheers properly." —RZH
Get it from Amazon for $20 (available in five colors).
30. Wonder Curl's Get Set Jelly with aloe leaf juice and pro-vitamin B5 to define curls while protecting them from humidity. No need to curse Mother Nature every time it's humid, because this gel has your back.
Wonder Curl is a Black woman–owned brand — it's also vegan and comes in eco-friendly packaging! The Get Set Jelly was owner Scarlett Rocourt's first product, and it's still one of the brand's bestselling items.
Promising review: "I was recently introduced to this gel during my very first appointment at a salon that specializes in curly hair. In all honesty, I had given up on using hair gel to define my curls during the early stages of my natural hair journey because the gel available in most stores would either flake horribly or make your hair sticky or hard. They were terrible. Not this gel. It's truly wonderful. It will do what you ask it to do without the flaking, stickiness, or hardness. I have basically a 4a curl pattern and it does a great job of defining my curls. I typically wear a wash and go and it lasts until I wash my hair again. My curls are defined even after my hair gets smushed overnight due to the bonnet. I typically use homemade shea butter to stretch my hair out again. No more struggle with my hair before I have to go to work." —Angela Taylor
Get it from Wonder Curl for $22.
31. An eyelash growth serum to help get fuller, stronger, longer, thicker lashes and have everyone envy you. Before you go conjuring up spells for longer lashes, apply this consistently like a top liner and watch your lashes grow, baby, grow!
Promising review: "This stuff is a magical miracle elixir! I use it twice a day and after about six weeks the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell
Get it from Amazon for $23.99+ (available in three colors).
32. A bottle of Meltdown acne oil for anyone with acne-prone skin who's wishing and working for a clear face in 2024. This reviewer fave helps reduce acne, fade acne scars, and reduce redness and inflammation, all while preventing future breakouts as if by magic. It also keeps you hydrated with rosehip oil and is cruelty-free! Mix this into your moisturizer, wear under makeup, or use it as a spot treatment — this stuff is super versatile!
Blume is a woman-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.
I finally got my hands on this stuff (and the moisturizer) and it is the truth. My skin is brighter, glowing, and super duper clear. I also got the fade serum and honeyyyyy, let me tell you. My dark spots, dark spots I've never been able to get rid of, gone! I have marks on my nose from my glasses, faded away. I am a Blume stan now. I love my skin but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products have become staple go-to steps in my skincare routine.
Check out a TikTok of the Meltdown Acne Oil in action.
Get it from Amazon for $26+ (available in two sizes).
33. A hair toner mask to save you from constantly throwing $$$ to hairdressers this new year just to keep the brass out your hair. Say goodbye to yellow tones and helloooo to cool, neutral, gorg blonde hair.
Promising reviews: "I have brown hair and my highlights turned out a very orange/brassy color so I’ve been on the hunt for a product to get them to more of an ashy tone without further damage and this did the trick! I ended up leaving it on for around 30 minutes and I’m obsessed. It was a drastic change after just one time. So happy with the results, will definitely be repurchasing!" —sherri curtis
Get it from Amazon for $29.99.
34. A Milk Hydro Grip primer that'll have your makeup clinging to your skin the way a 5-year-old clings to their parent's leg on the first day of kindergarten. This sticky, magical primer locks your makeup down to help avoid any fading or transfer.
Promising reviews: "FIRE. LITERALLY THE BEST. That's it....that's the post. JK, no seriously this product holds my makeup in place all day. Pleasant smell, not overbearing, and sticky. I pair this with Milk's pore primer (not sure of the actual name, came in my Ipsy bag, BOMB) and it gives my face a smooth filter-like finish. Awesome. Holy grail item." —Ariel Bersanetti
Get it from Amazon for $20+ (available in three sizes).
35. A Color Wow heat-activated anti-frizz treatment to apply before you blow dry. With anti-humidity technology and moisture repellent, it works kinda like a mini keratin treatment and seriously DELIVERS some incredible results. Oh, and Chris Appleton, celebrity stylist to both Kim Kardashian and J.Lo, swearssss by this stuff.
Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45
"It's not just a TikTok fad, it really works! You MUST blow dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts 1–2 showers without need for reapplication. No scent!" —Shay Rooney
Get it from Amazon for $12+ (available in two sizes).
36. And a Color Wow flexible, lightweight hairspray that'll hold your freshly curled locks in place all day without your hair becoming a sticky, crunchy mess. This "cult favorite" spray also acts as a weightless, fast drying heat protectant! A hairspray that doesn't make your hair hard and leaves it feeling natural? Witchcraft!
Check out the Color Wow Cult Favorite hairspray on TikTok!
Promising review: "I have tried SO many hairsprays and this one, hands down, is the most amazing!! It holds for the day yet does not look nor feel as though you have hairspray on! We had 60 mph winds and my hair still looked great! Wind blown, obviously, but still had my curls and waves. Helps with next day styling as well. Recommend, recommend, recommend 1,000%!!! Try this spray!!" —J. campbell
Get it from Amazon for $28.