We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A stunning Fenty Beauty highlight that'll make you ✨ shine bright like a diamond ✨. You can use it on your face *or* body and it's literally perfect for every skin tone. One thing about Rihanna, she never misses and this gorgeous highlight is proof.👏👏
Fenty Beauty is founded and owned by Rihanna.
Promising review: "Three times today, THREE times I was given compliments on my makeup. Do you like glitter, shimmer, sparkle?? You’re gonna LOVE this!" —CookiePurrrty
Get it from Fenty Beauty or Sephora for $42 (available in two shades).
2. The Lip Bar liquid matte lipstick, which comes in a TON of gorgeously pigmented shades that look stunning on literally everyone. These bold little beauties are long lasting so they won't run off with the rim of your cup and leave you needing to apply more every hour. They go on like a gloss then dry down to a beautiful, matte, velvety finish and they're ~infused~ with jojoba oil and vitamin E to keep your pout hydrated.
The Lip Bar is a woman-owned business that specializes in vegan and cruelty-free makeup.
BuzzFeed Shopping editor Kayla Boyd says: "I use The Lip Bar's matte liquid lipsticks often and the formula is truly incredible. It hardly budges at all throughout the day, the pigment is bomb, AND it doesn't dry out my lips at all — which is really difficult to find in a matte lipstick."
Get it from Target (available in 15 shades) or Amazon (available in 18 shades) for $13.99 or from The Lip Bar for $14 (available in 22 shades).
3. A Bask and Lather strong hold edge control for thick edges because it seems that nothing is laying your baby hairs the way you want them laid. Well, meet this little bottled magic, honeyyy! Say goodbye to your weak edge control and say hello to flake-free hold for all types of hair. Kinky, coily, loose, whatever you've got, this stuff will surely replace what gel you currently use.
Bask and Lather is a woman-owned biz that specializes in natural products made from 100% organic ingredients.
And check it out on TikTok! This reviewer even went to the gym and their edges did not move. One word — shook.
Oh, and I totally understand that laying your edges is not a necessity and isn't everyone's cup of tea! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
Promising reviews: "Definitely works with no residue left behind and lasts ALL DAY! The only product that won’t get greasy and lift after a few minutes!! I love it! Will be buying again." —Ms. T
"My curls are very stubborn. No matter how much Eco styling gel I used when putting my hair in a puff or ponytail, the curls would still pop out. This edge control looks nice and sleek while giving my hair shine and holding my curls down all day!" —Brandi
Get it from Amazon for $15.99.
4. A bonnet hair dryer attachment by Glow by Daye — a genius little gadget you'll thank your lucky stars for constantly. Perfect for when it's 3 p.m. and you're getting ready for a night out and realize you kinda wanna do a twist out but there won't be enough time for your hair to dry. Attach this baby to your blow dryer and *bam* perfect, dry twist out in no time.
Glow by Daye is *also* a small biz!
Promising review: "Large enough to fit over a full head of Velcro rollers!! Drawstring helps keep the hat on. Good quality. Just make sure you keep your dryer on low and alternate between the cool setting, because it gets hot quickly! Has venting holes to let air out. Good price for such a helpful item that helps dry my hair. Happy I don’t have to stand there with my dryer in hand, I rested the dryer on the counter and caught up on emails. :)))" —David Theophilus
Get it from Amazon for $21.96 (available in two colors).
5. The Buttah facial cleansing device — a silicone brush that'll get all up in your pores to rid them of dirt, oil, and makeup while also giving you a gentle, deep, and effective cleansing. Captain America has his shield as his secret weapon and you'll have this little massaging baby.
Buttah was founded by Dorion Renaud after a tireless search for skincare products that could effectively address his skin's particular needs. Every gender-neutral product is cruelty-free and uses organic ingredients!
Promising review: "Buttah Vibe Brush has a great design. It fits well in your hand and is very easy to grip. The two speeds are perfect and does an excellent job of cleaning your face. It is not too firm but firm enough to get the job done. I have included it in my daily regimen." —Phillip M.
6. Beauty Strike Rosewater Toner, which contains glycerin — a natural anti-inflammatory that can help you break up with acne and start seeing someone new — ✨ hydration ✨ . Plus, it'll help balance your skin's pH and clear your pores of any dirt or makeup that was missed after washing your face.
Beauty Strike is a Brooklyn-based small biz that specializes in natural cleansers, toners, treatments, moisturizers, and more.
Get it from Beauty Strike for $18+ (available in two sizes).
7. Fenty Beauty's Instant Retouch Concealer because you woke up exhausted and thanks to your dark circles, it's written all over your face. No one will even know that you literally dragged yourself outta bed this morning and you won't get all those annoying "omg, you look so tired" comments — it'll be like a magic trick.
Promising reviews: "I love this concealer. It's very lightweight, no wrinkles/creases and very easy to blend and build if need be." —Antoinette B.
"No creasing, all-day wear, full coverage without looking heavy, lightweight feel, the warmth is perfect without too much red in the undertone. I love setting this concealer with the Pro Filt'r Loose Setting Powder." —Karen B.
Get it from Fenty Beauty, Sephora, or Ulta for $30 (available in 50 shades).
Oh! And use the shade finder quiz if you're unsure about your correct shade! Reviewers say it really helps.
8. Bread Beauty Hair-Mask with Australian Kakadu plum (which is super fun to say) and starflower oil, which, together, could literally be mistaken for a magic potion. I mean, this stuff helps reinforce hair follicles — which helps prevent breakage — delivers you super soft, velvety strands, and doesn't weigh your luscious locks down! Quench your curls' thirst with some of this cloud-like hair treat.
Bread Beauty Supply is a woman-owned small biz that creates hair products for curl types 3a–4c.
See it in action on TikTok!
BuzzFeed Shopping editor Kayla Boyd loves this — here's what she has to say: "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."
Promising review: "I was gifted this product to try out. I use it 2–3 times a week and so far, I love it! I notice my ends feel softer and more healthy. It's super thick and creamy so it detangles my hair so easily. The scent is light but smells delicious, like a bakery. I would definitely recommend this product if you are looking for a good conditioner that helps with dryness and damage but also won't weigh your hair down!" —Kacey
Get it from Ulta for $28.
9. A "Mousse Def" texture foam that'll give your hair (any type, might I add) a flexible hold without all the flakes and crunch. First ingredient in this has GOT to be witchcraft because, howwww?! This stuff does it all — detangles, conditions, defines, AND adds shine in just one step. Magic in a bottle, that's what this stuff is.
The Doux is a woman-owned small biz that specializes in professional-quality products for all hair types.
Promising reviews: "I use this stuff FAITHFULLY!!! It gives my curls great definition without weighing it down and there's no flaking. It's also GREAT for a wash-n-go!" —Markitha
"Impressed with this hair product, it effectively maintains moisture in my hair, resulting in long-lasting curls. I find myself using it sparingly, every other day, and still achieve natural-looking, healthy curls. A genuine thumbs up for its consistent performance and ability to keep my hair well-hydrated." —Bergen County Housewife
Get it from Amazon for $14.99.
10. A Play Pits deodorant made with natural ingredients like vitamin E, shea butter, and coconut oil to keep you smelling ahhhh-mazing all day! You'll smell so great you may even lift your arms discreetly just for a whiff of this sweet smellin' deodorant.
Play Pits is a family-owned small biz founded by mom, Chantel Powell, and son, Kameron Powell, after Chantel found herself searching for a kid-friendly deodorant for Kameron when he was 6 and playing sports. From kids to adults, Play Pits is for everyone.
Promising review: "I knew if ya'll could make the pits of children smell good with natural deodorant, this was going to be a good choice. This is by far.....the BEST natural adult deodorant I have EVER used! The smell is awesome. I tested it by going out and cutting my lawn. Still smelled fresh! I am telling ALL my friends about this deodorant! I have tried many and I had to constantly put it on. NOT Queen! Put it on once and forget it. Please NEVER change this deodorant! It is AWESOME! Thank you bunches. You need to have TV commercials!" —Dianne
11. A vegan purple temporary hair color gel because you love a bright, vibrant hair color but geez, does your hair hate it! This stuff washes out in one wash so you can get the drama you crave without having to totally commit. Oooh, and did I mention that this stuff is *also* a curl definer! Genius!
Gemini Naturals is a woman-owned small biz that specializes in temporary hair dye that works on dark and textured hair.
Promising review: "Best temporary color I’ve used! The gel was easy to apply and the color is vibrant even when it dries, plus you can add more if need be. I spritz my hair with a light hairspray and there was absolutely no transfer! I will definitely be trying more colors!!" —Alicia D.
Get it from Gemini Naturals for $13+ (available in two sizes and in more colors) or in blue on Amazon for $22.
12. Lightweight blonde boho goddess locs for an easy *and I mean EASYYY*, fabulous, protective style. They're pre-looped, which means the install will be a total breeze. I– I think I need them.
Boho Locs is a woman-owned small biz.
Promising review: "I do not know where to begin because I am so in love with my Boho Locs. I feel like a Nubian queen. They are incredibly lightweight, which is a big plus because my natural hair is fragile due to being on chemo several times over the last few years." —Latrika W
Get it from Boho Locs for $167 (available in 17 colors and three lengths).
13. Hyper Skin's Brightening Dark Spot vitamin C serum made with some magical, holy grail skin ingredients like turmeric, salicylic acid, and 15% vitamin C. It'll help calm inflamed skin, prevent future breakouts, and reduce hyperpigmentation, leaving you with skin you'll wanna brag about and take a bajillion selfies of.
This product is also vegan, cruelty-free, and hydroquinone-free.
Hyper Skin is a woman-owned small biz that specializes in affordable skincare that both works well and addresses the needs of skin of color.
Promising reviews: "I have struggled with hormonal acne and acne scarring for years. I have tried dozens of products but nothing has made a difference the way Hyper Skin has. Not to sound cheesy, but in two months I have seen better results than I have with years of other products and I'm just now starting my second bottle. I could honestly cry tears of joy." —Ameena W.
"My absolute favorite skincare product. Okay, listen sis. I am not loyal when it comes to skincare. I love trying new things and seeing what my skin agrees with. I have jumped brands more times than a salmon jumping out of a fishing net. I also hadn't found the perfect mixture of products for my skin. I have fading acne scars, severe hyperpigmentation, dry skin and the occasional hormonal breakout. But when I discovered Hyper...girl! I had been following them for a long time saying, 'One day I'm definitely going to try this.' So when I decided to splurge and buy an all new routine, I added Hyper to that routine. And I will NEVER leave them. Eva, eva. My skin literally glows everyday because of Hyper. My acne scars have been significantly reduced and my hyperpigmentation is on its way out. I literally could not be happier with this product. Y'all have finally made a loyal customer out of me." —Akliatese H.
Get it from Hyper Skin or Sephora for $36+ (available in two sizes).
14. Glosshood's ultra juicy lip gloss that's literally a gloss lovers dream. This stuff is vegan, NOT STICKY 🙌🏽🙌🏽🙌🏽, long lasting, and lightly tinted, making it total perfection.
Glosshood is a small biz that specializes in game-changing gloss formulas.
Promising review: "Seriously one of the best glosses out. I've used no other lip product since I got it! It's so glossy but feels incredibly hydrating and leaves your lips super soft. 10/10!" —Sheryll D.
Get it from Glosshood for $22 (available in two shades).
15. A jar of strong hold gel by Pattern Beauty, founded by actress Tracee Ellis Ross! If a slicked back 'do is your vibe, you'll love this gel cuz it'll help your hair stay put. Long lasting *but* won't cause damage cuz it's infused with sea moss, aloe vera, and chia seeds to help keep your cutie little curls nourished.
Promising reviews: "Strong hold gel that I love to use for a wash and go or a protective style. And it leaves my hair soft but still in the style and never flakes." —Tiana M.
"I love the smell and it definitely holds my hair and curls in place no matter what type of style I’m creating. Best product I’ve ever used." —Sparkle O.
Get it from Amazon, Sephora, or Pattern Beauty for $12+ (available in two sizes).
16. Ami Colé's brow duo set, which comes with both a precision pencil and a tube of brow-shaping gel so you can deliver some of the most fireeee eyebrows ever. The pencil will help you create itty bitty hair-like strokes and the gel will help give you that natural, feathered look that's so on-trend at the moment.
Ami Colé is a brand "inspired by Senegal, born in Harlem, NYC" as they say on their site. They create high-quality beauty products with tones and colors that complement those with melanated skin, an often-ignored audience.
Promising review: "I finally found my new favorite pencil! The pencil is skinny, yet sturdy. It has lasted a long time and has not broken like other skinny pencils. The brow gel helps keep everything in place. I will continue to buy this product." —Sharon S.
Get it from Ami Colé for $32 (brow pencil available in four shades).
OR get each item individually: the brow pencil for $20 and the brow shaping gel for $20.
17. A post-workout dry shampoo that uses apple cider vinegar and micellar water to *actually* clean your hair and scalp, leaving your locks looking, smelling, and feeling as fresh and clean as OutKast. Your mane will look ahhh-mazingggg in between washes.
Promising review: “As someone who is very active (I dance and work out) I love using this rinse, especially when wearing protective styles. There’s no way I’m able to wash my braids every single day and it feels so good to be able to spray this for those moments. Also, as someone who suffers with psoriasis, I don’t see it causing issues for me, which is important. Now that I have it I can’t go without it." —JoIsThatGirl
Get it from Sunday II Sunday, Amazon, or Sephora for $31.
18. Camille Rose moisture milk, which is my *personal* fave and is perfect for all you curly babes whose curls are thirsting for some good moisturizer. This leave-in-conditioner contains vitamins A, D, and B12, AND it smells heavenly. Refresh your curls and help make detangling easier with this lovely little moisturizer. Your curls with thank you for how ahhhhmazing they look.
Camille Rose is a woman-founded/owned business.
Promising reviews: "I have been wanting to try Camille Rose for a while now, and this was the first product I thought to pick up. It did not disappoint — it smells really nice and really keeps my hair moisturized. I will be repurchasing! Hair type:4a/4b." —Folasayo
"I have long, frizzy, wavy hair. When I put this product on my hair, it smells great, leaves my hair with beautiful curls, and it's soft to the touch." —Kindle Customer
Get it from Amazon for $12.49.
19. An oversized organza scrunchie that'll definitely bring the drama. Sure to be an attention grabber that'll have everyone magically pulling out their phones asking you for the link to where you got it. The power of the scrunchie — this'll have everyone mesmerized.
Fibs & Fables is a woman-owned Washington, DC-based small biz that specializes in gorgeous, romantic hair accessories.
Get it from Fibs & Fables for $27 (available in three colors).
20. A vitamin C serum packed with antioxidants that'll help improve the appearance of dark spots and give you radiant smooth skin. "You'll shine like the light from the sun" as Paolo told Lizzie in The Lizzie McGuire Movie.
Promising review: "Buttah has literally transformed the way I care for my skin. I used to not think too hard about what my facial routine was. My skin tends to be sensitive to breakouts so I generally kept it to a cleanser and maybe a moisturizer. Now, I do the cleanser, toner, serum and moisturizer and the improvements were instant. It's now been over a year since I started using Buttah products and this Vitamin C Serum has almost completely faded away old acne scars and dark spots to the point where you would never have known they were there. And the product is super light. My skin never feels overloaded, just fresh and clear and healthy. Thank you, Buttah!" —Jasmine A.
21. A tube of Black Girl Sunscreen SPF 30 that your skin will be so happy to meet. No annoying white cast, just protected, moisturized skin and an angel of a product that can *also* help prevent hyperpigmentation.
Learn more about it on TikTok here and check out our Black Girl Sunscreen review.
It's cruelty-free, vegan, and formulated without harsh chemicals.
Black Girl Sunscreen is a woman-owned business.
Promising review: "Do not hesitate. Just because it says Black Girl Sunscreen does not mean others cannot use it! I recently traveled to Uganda and purchased this sunscreen from Target before travel. I shared this sunscreen with all my travel buddies of varied ethnicities and races. It worked well for all of us, protecting us from the sun in Africa! Do not delay. Purchase this product today! There is no white cast left on your skin. Blends in very easily." —Target reviewer
Get it from Target for $15.99.
22. A curl-defining gel by Camille Rose that's made with marshmallow root to help smooth, define, and detangle your locks. Apply a generous amount of this little potion to freshly-washed hair and you'll see your strands magically transform into the most beautiful, soft, ~not crunchy~ curls you ever did see.
Promising review: "This is my first time leaving a review but I recently cut off my relaxed hair and have been experimenting with some natural hair products to use as stylers for my wash-n-gos. This has been the BEST product I've used. Normally after day one and two my hair gets dry when I use other products, but today is day six after using this product and my hair is unbelievably soft and moisturized. Not an ounce of dryness. The consistency is somewhat like a gel but it doesn't leave my curls crunchy at all. My hair was well defined. I love this product and I would recommend it to anyone. —IslandPrincess
Get it from Amazon for $15.
23. A lightweight, vitamin-infused, vegan anti-frizz growth serum that'll have you belting out 🎶 "Do You Believe in Maaaagic" 🎶 by The Lovin' Spoonful because this stuff is absolute sorcery. It's filled with ginger, turnip, and carrot root oils that'll help stimulate growth, soothe your scalp, and protect against breakage while keeping your hair silky smooth all at the same time. This stuff has to be some sort of Hogwarts potion that got outta Professor Slughorn's class.
Rucker Roots is a family-owned small haircare biz that uses all natural ingredients in their products.
Promising review: "I love my hair serum! It smells amazing and I love the soft vanilla scent. It's light and doesn’t weigh down my hair, and it keeps my blowouts fresh!" —Shandy M
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