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    32 Beauty Products That Work So Well, You'll Think It's Witchcraft

    This hydrating under-eye stick will help get rid of your dark circles so well, you'll wonder if your ancestors dabbled in spells and incantations.

    1. A long-lasting Urban Decay All Nighter setting spray that'll make sure your makeup isn't going ANYWHERE. If you're about be outsiiiiide living your best life in 2024, you'll need this to make sure your face stays in place.

    split image of model's face at 8 am and 8 pm without retouching and after using Urban Decay setting spray
    the black bottle of setting spray with purple writing on a reflective surface
    Amazon, @urbandecaycosmetics / Via www.instagram.com

    This is personally one of my absolute favorite setting sprays. My skin is soooo so oily some days it looks like I rubbed Popeye's chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY. 👏 Like, even after brunch in DC (if you're from DC you know brunch is an all-day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, I kid you not. My oily skin and I can not live without this. 10/10 recommend. 

    Promising review: "Idk why I put off trying this for so long because it's made me a lifelong buyer now. I can get sweaty, I can wear a mask, I can do pretty much anything now without having to worry about my makeup losing its smoothness or having to retouch it. This doesn't budge! I really like the temperature control aspect too — if I get hot while curling my hair now, I don't have to worry about my makeup melting or my face getting oily looking. It's like some sort of magic!" —Asmodahlia

    Get it from Amazon for $15.85+ (available in two sizes).

    2. A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff has to have some Dr. Strange magic in it because it morphs your lippies into Angelina Jolie's. Starting 2024 with lip filler? Nah, just this ahhhh-mazing plumper. Ooh-la-luscious.

    reviewer lips before using lip plump
    same reviewer's lips, much fuller after using lip plumper

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising reviews: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $9.98.

    3. shimmer body oil so you can look like a magical unicorn sneezed all over you. Put a little of this all over and stand in the sun — I swear you'll shine like a Cullen and everyone will wanna know what spell book you used to get that ✨glow✨. Just a little fairy dust.

    model with shimmer on shoulders
    bottle of shimmer oil
    ColourPop

    Promising review: "This glitter body oil is so magical, I LOVE it. Definitely makes me feel like a sun fairy or a mermaid or some other fantasy creature. A+++ I am obsessed with these Sol Body Oils." —Ilze P.

    Get it from ColourPop for $10.

    4. Grande Cosmetics brow enhancing serum for anyone who may have been a victim of early 2000s thin eyebrow trends. Well in 2024, we're getting our full brows BACK! This tube of bottled magic will help promote the appearance of fuller, bolder eyebrows so before you know it, you'll be giving Cara Delevingne looks. 

    Promising reviews: Like many women, I started with the Gwen Stefani 2000s trend of really thin eye brows. Honestly, they hadn’t grown back since no matter what I used. Until I found this product. I’m on my second bottle. It’s absolute sorcery, I don’t understand how or why or what’s in the formula but it does work. —Michelle

    Y'all. This stuff actually works. The first couple of months I felt like I was applying this clear magic liquid to my brows wondering if it's actually doing anything. Then one day, I got home and washed my face and for some reason, I couldn't get the rest of my eyebrow pencil off — IT WAS MY ACTUAL EYEBROW! I didn't realize how full they had gotten. I feel so much more confident without any makeup on and don't use nearly as much brow filler as I used to. I use it on my eyelashes too and they grew faster than the brows. Wish I would've taken before and after pictures. It's worth the money! —Alyssa Glenville

    Get it from Amazon for $38+ (available in two sizes).

    5. A bottle of Paula's Choice Salicylic Acid Exfoliant to help unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and exfoliates dead skin cells, leaving your skin looking fresh and hydrated.

    reviewers skin before using exfoliant with redn ess and acne
    reviewers smooth, clear skin after using exfoliant for a year

    Promising review: "OMG the first time I used this I did not have high hopes, it looks and feels basically like water. I was thinking what a waste of money, but I put it on and tried it anyway because all of the super beautiful TikTokers told me to.......well I got out of bed the next morning and was like who dis??? My face was as smooth as a baby's butt... yes I kid you not this stuff is amazing." —sebrina

    Get it from Amazon for $13+ (available in two sizes). 

    6. Youthforia BYO Blush Oil liquid blush that reacts to your skin's natural pH level and *magically* changes right before your eyes to a color totally unique to you. So no one will ever truly have the exact same blush color as you! Packed with oils and ingredients meant to help hydrate and protect your skin, you can even sleep in this stuff — no problem! Oh! Andddd it's Shark-Tank approved!

    a gif of me applying the blush oil on my cheek
    the blush oil on my cheek
    Jordan Grigsby/BuzzFeed

    Okay, soooo I finally got my hands on this and can not stop wearing it!! The shade it turns on my skin is just GORG. It's like watching a magic trick happen on your face because it changes right on your skin! I seriously haven't worn another blush since I tried this one out because it just makes me look so fresh-faced. Obsessed is an understatement, it's seriously my go-to. Oh! Andddd it kinda doubles as a highlight, like, I get the most stunning glow. I love, I love, I love, can't get enough of this stuff.

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.

    Check out a TikTok of the BYO Blush in action. 

    Promising review: "I'm done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer as it magically picks the most complementary shade/hue for the user. Furthermore, I don't feel like I'm wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO Blush!" —JZ

    Get it from Youthforia or Amazon for $36.

    7. A totally gorge foundation you've probz seen everywhere. Simply take the brand's quiz and they'll match you to the perfect shade. The only explanation for such a perfect foundation could be that this is made at Hogwarts.

    four models holding foundation with swatches of colors on their forearms
    Il Makiage

    Skeptical? So were most reviewers, buttt if you don't like your shade, exchanges and returns are 100% free and easy. Get your correct shade and let this beautiful little foundation melt right into your skin.

    Promising reviews: "This is my first time purchasing a higher-end foundation. I’ve never been a foundation fan but after hearing such positive reviews, I just had to try it. I used it for the first time last night and I was shook. Like shook to my core. 😂 I couldn’t believe that just a tiny bit of foundation went a long way and it actually looked natural! Obviously you could tell I had makeup on but I didn’t feel like my face was cakey or like that 'eh' feeling when you have too much makeup on. I felt like my face looked flawless which is awesome because I have dark spots on my face! Concealer...I’m coming for you next. 🤣"—Catherine T.

    "First of all! What??? This is magic.😭🙌🏾🙌🏾 I can’t even get the right shade in stores! It doesn’t transfer, even with masks. It’s worth it! I got the concealer and foundation." —Tashea R.

    Get it from Il Makiage for $45 (available in 50 shades). 

    8. Bio-Oil made with vitamins A and E, chamomile, and lavender to help moisturize skin, minimize stretch marks and fade scars, both old and new, WITH TIME. Although this isn't an overnight miracle, sticking with this oil can get you magical results.

    Promising reviews: "What is this sorcery? I’m pretty sure it’s just straight up whatever liquid comes out of a unicorn when it happy cries. I have scars, stretch marks, and acne that are healing or disappearing literally overnight. It’s hands down some of the best stuff I’ve ever gotten my hands on. Thank you magical wizard for creating this supernatural concoction, you can now have all of my money. If only I’d taken some before and after pictures to capture the results!" —Purpleflowerseverywhere13

    Get it from Amazon for $9.99+ (available in two sizes).

    9. roll-on waxing kit because salon prices are getting pricey and trying to get your legs, underarms, and brows waxed in a day costs as much as your electric bill. Now you can just do it yourself and save some coin — now THAT'S magical.

    The kit includes a 40W high-power roll-on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 non-woven wax strips.

    Promising reviews: "Worked like magic! The pain is not bad at all!! Worth your money in my opinion! (:" —Elizabeth

    "I’ve spent TONS of money and time going to spas and nail salons trying to find the perfect wax. After doing some research, I came across this bad boy and let me tell you, I am NEVER going back! It’s so easy to use, and also so convenient. They send enough product to thoroughly try everything out. I also love that they send two scents, so you can find which one you love the most. The wax strips are sturdy enough to undergo the pressure you apply before pulling it off, as well as the actual pull. They get everything underneath and you can even use a single strip several times. No need to fly through the pack of strips anymore, when you can reuse the single strip a few times! HIGHLY RECOMMEND if you’re always busy, and on the go, or just wanting some extra self care in the comfort of your home. 💕" —Alisa Garza

    Get it from Amazon for $39.99.

    10. A painless, mint-flavored teeth-whitening pen that could give you results after the first use since this is obvi sorcery. You'll be able to wow people with your smile with the help of this little magic pen that can remove years worth of stains on your teeth. Someone cue Chip Skylark, cuz after seeing your smile you'll be singing 🎶 my shiny teeth and meeee 🎶.

    Promising review: "Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth) and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white'. I'm a smoker/tea drinker/coffee drinker too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever works...LOL. Well boy oh boy this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" —Lisa Edwards

    Get a two-pack from Amazon for $14.96 (available in a four-pack).

    11. A pack of 36 acne patches because a pimple is NOT ruining our day! These patches absorb all the gunk and speed up the pimple-healing process without picking or popping. Abracadabra, psh, what pimple?

    reviewer split image of the patch on their face before with no gunk and after some time with gunk pulled out onto the patch
    reviewer holding up their patch full of gunk

    Promising reviews: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L.

    Get a 36-pack of the small patches from Amazon for $11.97.

    12. lash lifting kit so you can wake up already looking like you're wearing mascara. Your lashes will be lifted to the heavens as if little magical fairies worked overtime to do so. Perfectly curled and can last up to a month! Hey, curl, heyyyy!

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    13. A super glowy powder highlight to give you that *sunkissed* look you crave. Excuse me, were you saying something, I can't hear you over this blinding highlight. It's givinggggg Tinker Bell slapped me and now my cheekbones have her pixie dust all over them. A full beat with an attention-grabbing highlight just hits different.

    Promising review: "This highlighter is amazing! It is soft, works like magic, and very budget-friendly! You can tell the quality of the product by the texture and smoothness, and the ease with which it glides onto the skin! I'm a fan!" —Shweta S.

    Get it from Amazon for $11.99.

    14. Maybelline's Instant Age Rewind Concealer with a sponge on the end that'll cover dark circles so well, everyone will wonder what spell you used to achieve such magic. You'll look well rested and refreshed even on days that you...uh, aren't. Nobody will even be able to tell!

    former BuzzFeed editor applying the concealer under eyes
    reviewer makeup using concealer
    Kayla Suazo / BuzzFeed, www.amazon.com

    Promising review: "I LOVE this stuff. My everyday makeup is literally just this undereye concealer, mascara, and ChapStick. I work 12+ hour nightshifts so under eye concealer is a MUST. I am literally always tired and my dark circles never seem to go away but this magical makeup makes me look so much less like a zombie. I don't know what I would do without this concealer. Do yourself a favor and try it!" —gustavo

    "How am I just now using this amazing concealer? I have horrible dark circles and this is my miracle worker! This literally blends away any dark bags under my eyes like it has some sort of magical sorcery mixed in it." —Myranda Z.

    Get it from Amazon for $5.42+ (available in 17 shades).

    15. A blurring setting powder that I'm, like, 98% sure Fiona and Cordelia Goode from AHS: Coven conjured up. Silky smooth, poreless-looking, matte skin for up to 14 hours?! Where's the cauldron that this was made in? 

    model before and after using blurring powder
    Sephora

    I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B and my go-to that I reach for time and time again. I mean, pores? Nonexistent. Oily shiny face? Not up in here. Im gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfect for me. I also just tried the pink shade (which is so hard to grab now, always sold out and rightfully so) and, omg, *chef's kiss*. I thought it'd be awful on my skin tone but I like it better than the translucent finish, it's my new favorite. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!

    One/Size is a queer- and Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

    Promising review: "New go-to. I really like this stuff and as someone who has a very sensitive face and is prone to breakouts, that’s saying a lot. This leaves me with a soft matte finish while still feeling light on my face. I don’t feel like it’s cakey or heavy at all. The powder itself is very fine and silky, and that’s how it feels on your face as well." —NoDramaLlama88

    Get it from Sephora for $18+ (available in two sizes and finishes).

    16. Maybelline's Lash Sensational Sky High mascara for the longest, fullest lashes you've ever had. Infused with bamboo extract and probz a little pixie dust, this ahhhmazing mascara will have your lashes reaching for the stars and soaring ~sky high~. 

    Reviewer showing effect of mascara on one eye and the other eye without
    reviewer selfie wearing mascara

    OOOOH! I have this and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought. 

    Promising review: "Best mascara I’ve ever used. My eyes are very sensitive and this mascara doesn’t bother them at all. I can put it on at  6 a.m. and it won’t flake off into my eyes or smudge at all even at 3 or 4 in the morning after a night out. I’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging but I just wake up and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara and somehow this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won’t be disappointed if you buy it." —Katie Hicks

    Get it from Amazon for $8+ (available in eight shades). 

    17. A Chi Thermal Care kit that includes shampoo, conditioner, and the Beyoncé of serums/heat protectants — Chi Silk Infusion. I am literally shooketh every single time I use these products. I mean, just look at the before and after of my hair! Am I a witch? 'Cause the magic I did on my hair with this little potion, whew! 

    My hair curly, blow dried, then shiny and straightened from the Chi serum
    Me, holding the Chi silk infusion
    Jordan Grigsby playing with hair
    Jordan Grigsby / BuzzFeed

    You see that shine? That volume? That bounce? Babyyyy my hair is FLAWLESS. Witchcraft, right? Oh, and if you could feel it?! HONEYYYY, so, so soft and silky. And my hair was super damaged in the pics above but still looked and felt amazing (I know it's uneven, I was constantly dying it). It is seriously bone-straight and looks and feels soooo healthy! And, my hair is NATURAL (other than the obvious blue dye); I haven't used relaxers or keratin treatments in over 10 years. Now, I am by no means a hairstylist, and nothing tops their magical hands, but sweetieeeee, these products blow my mind. This trio does what needs to be done, and like, I did it — I delivered these results. Nothing has ever made my hair look like this unless a stylist was styling my hair. And when I step out of my house, you cannot tell me I'm not the most fabulous person in the world — I'm literally Beyoncé. My hair flows and bounces as if I have a personal fan in front of me, and I CANNOT keep my hands out of my hair. The shampoo and conditioner help get ALLLL the product buildup out of my hair and leave my hair feeling squeaky clean. Then, I add my serum (before blow-drying and again before straightening), and BAM — I'm flawless. The combo of all three is just *chef's kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the BaByliss straightener! My hairdresser uses it so I grabbed one too and now I always look like I just stepped out of the salon. 

    Get it from Amazon for $40.52.

    18. A bottle of Meltdown acne oil for anyone with acne-prone skin. This reviewer fave helps reduce acne, fade acne scars, and reduce redness and inflammation, all while preventing future breakouts as if by magic. It also keeps you hydrated with rosehip oil and is cruelty-free! Mix this into your moisturizer, wear under makeup, or use it as a spot treatment — this stuff is super versatile!

    Model before (with acne) and after (clear skin) using product
    Blume

    Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    Check out a TikTok of the Meltdown Acne Oil in action. 

    I finally got my hands on this stuff (and the moisturizer) and it is the truth. My skin is brighter, glowing, and super duper clear. I also got the fade serum and honeyyyyy, let me tell you. My dark spots, dark spots I've never been able to get rid of, gone! I have marks on my nose from my glasses, faded away. I am a Blume stan now. I love my skin but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products have become staple go-to steps in my skincare routine.

    Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U BLUME! xoxo" —Kaitlin A.

    Get it from Blume for $28 or Amazon for $27.95.

    19. A bottle of Elizavecca hair treatment that contains ceramides and collagen that'll give your hair shine and make it smooth in just five minutes, no spell required! Keeping you flawless even if you don't have much time or don't feel like doing your hair.

    Reviewer's hair before and after treatment
    Reviewer showing healthy-looking curly hair

    Promising reviews: "Not gonna lie I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter but now it’s warm so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment. —Beth

    Wow, dang, now I want this. Someone hide my wallet...or don't.

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get it from Amazon for $7.77.

    20. A hydrating eye stick because we're keeping tired-looking under-eyes in 2023. It'll help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us. People may start to think your goldfish are Cosmo and Wanda because these results are jaw-dropping.

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising reviews: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    Get it from Amazon for $9.99 (available in two styles and in multipacks).

    21. Or a pack of 20 24-karat-gold under-eye masks that have sorcery, I mean, hyaluronic acid and collagen in them to help with dark circles. Nothing better than putting eye masks in the fridge and then putting the cool little miracle workers under your eyes. It's giving "I only got three hours of sleep but you probz think I just got a facial."

    reviewer before and after using eye masks with noticeable changes to dark circles
    reviewer wearing eye masks under eyes

    Promising review: "I absolutely love this product. When I bought them I was a little bit skeptical because I had never tried eye patches before and I was not sure if they would actually work. After my initial use I was blown away. Left my under-eyes feeling super smooth and visibly less puffy. I had to get my mom to try these with me! She’s 48 years old and these did magic on her eyes too! Made us both feel very relaxed and we could even move around in them. Will be buying another box once I run out of the 20 packs this box provides, another pro!" —Adriana Garcia

    Get a pack of 20 from Amazon for $9.95+ (available in four sizes).

    22. An eyelash growth serum to help get fuller, stronger, longer, thicker lashes and have everyone envy you. Apply this little ✨magical potion✨ consistently like a top liner for a boost.

    Promising review: "This stuff is a magical miracle elixir! I use it twice a day and after about six weeks the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell

    Get it from Amazon for $23.50+ (available in two colors and a brow serum). 

    23. A deeply conditioning hair mask with castor oil and biotin to help get your hair to a healthier-looking state. It'll help resurrect any dry, damaged, or color-treated hair with intense hydration that'll reduce shedding and breakage just as well as Winifred Sanderson resurrected Billy Butcherson.

    Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products.

    Promising reviews: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.

    "I didn’t expect much from this mask, but was pleasantly surprised. I used it as directed after shampooing with a clarifying shampoo and my hair is soft and smooth. It calmed the frizz so much that I didn’t even need a styling product!" —HumanPerson

    Get it from Amazon for $17.59.

    24. A jar of E.l.f. Poreless Putty Primer so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep it in place. Say sayonara to your oily makeup looks and say heyyyy to a matte look. All you need is faith, trust, and a little Poreless Primer, which is basically pixie dust.

    Reviewer with poreless putty under makeup
    Reviewer holding primer with a swatch of it on their wrist

    Promising reviews: "For once, an inexpensive product is not just good for the price. It’s a fantastic product, and it’s surprising that it is so cheap! A lot of high-end-makeup-only users are going to miss out on a fantastic primer because who would dream it could possibly cost $5? For me, Poreless Putty actually performs better than a certain $52 primer to which it is VERY similar. Poreless Putty’s peachy tint is perfect for evening-out my olive skin, and the remarkably lightweight, silky texture blurs like nothing else I’ve ever tried. It’s texture almost feels magical because it’s so smooth, and it becomes 'one' with skin instantly. I usually use Estée Lauder Double Wear foundation, and this primer makes it look even smoother for longer. The two products make my skin look much younger, supple, and toned." —ShaniAZ

    Get it from Amazon for $9.99+ (available in three styles).

    25. Color Wow heat-activated anti-frizz treatment to apply before you blow dry. With anti-humidity technology and moisture repellent, it works kinda like a mini keratin treatment and seriously DELIVERS some incredible results. Oh, and Chris Appleton, celebrity stylist to both Kim Kardashian and J.Lo, swearssss by this stuff.

    reviewer with half of hair curly and the other half silky straight using anti-frizz treatment
    the silver bottle of treatment in water

    Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

    "It's not just a TikTok fad, it really works! You MUST blow dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts 1–2 showers without need for reapplication. No scent!" —Shay Rooney

    Get it from Amazon for $12+ (available in two sizes).

    26. wildly popular Nizoral anti-dandruff shampoo that uses ketoconazole 1% (an antifungal, not a spell) to magically relieve your itchy scalp and help fight dandruff. Ah, just imagine — hair without those dreadful flakes. No more snow showers after scratching your head. 

    The brand recommends using it every three to four days for up to eight weeks for best results.

    Promising review: "For so many years I couldn't wear black, would have to dust my chair off, and was constantly moisturizing my nose and face. One day, a doctor friend suggested I try this out for my nose, she didn't know I suffered with severe dandruff as well. She then told me to use it on my scalp as well. At first it did nothing. Then magically after say, the third week of using this off and on, I noticed a difference. I now have almost zero dandruff, 10,000 percent better and I no longer have a dry flaky nose, brow, or beard area. My face is no longer red as well. This has been a miracle cure for me. One I take for granted but quickly remember when I put on a black shirt or check my chair for an embarrassing snow storm. Try it!!!" —Grumpy Dad

    Get it from Amazon for $15.09+ (available in two sizes).

    27. An outrageously popular Differin gel with over 55,000 *glowing* ratings raving about this magic treatment. It's a prescription-strength retinoid that targets clogged pores and inflammation to restore skin texture and tone. It'll get all up in those pores, helping prevent new acne from forming. Now doesn't that just sound lovely?

    Promising reviews: "Magic in a tiny tube. Has lasted over a month so far and my 30-year-old skin is clear for the first time in my life. Nothing else has worked, and I've tried it all. I wish I could give this 10 stars." —LC

    This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin! —Karthick Ravi

    Get it from Amazon for $14.49+ (available in two styles and four sizes).

    28. A L'Oreal repairing hair treatment that'll give you shiny, silky, healthier-looking hair in just eight seconds. Eight seconds...EIGHT SECONDS?! What kinda witchcraft... Apply it after shampoo but before conditioner and let the amino acids target the parts of your hair that are damaged without weighing it down.

    Reviewer showing hair before using 8 Second Wonder Water
    Same reviewer showing hair after using 8 Second Wonder Water

    Promising review: "Saw this product along with a ton of great reviews online and had to try it. My hair has been so full of static and frizz lately so I was hoping something like this would work. I use A LOT of product because my hair is so thick, wavy and long (down to my butt), so my first concern was that I would have to use the whole bottle. I was actually surprised. I shampooed then used this in place of conditioner. I only used about two pumps for my whole head. I get off task easily so instead of massaging it in for eight seconds it was more like 30. The product is watery, so it distributed very nicely. As you're massaging it in you can instantly notice a difference. My hair already started feeling silky and less tangly. The only thing I wasn't a huge of was the smell. It's not a bad smell, just very strong. After i got out of the shower I took my Wet Brush to my hair and let me tell you....freaking effortless!!! I was amazed. I then blowdried and flat ironed my hair. Any other day when i would do this process it would take at least an hour and a half (no, that's not an exaggeration). You ready for this??? 35 MINUTES!! FROM SHOWER TO STRAIGHT! I haven't had a problem with frizz or static yet and used no other products in my hair. I don't know what kind of sorcery this stuff is, but I'll definitely be buying bottle after bottle." —Carissa H.

    Get it from Amazon for $8.20.

    29. A bottle of Ecoslay's Orange Marmalade, a plant-based curl definer gel that's sure to give you GAWWWWWGEOUS defined, shiny, curls. Your curls will look so incredible, you'll think Hagrid is gonna randomly burst through your door to take you back to Hogwarts with him.

    The pump bottle
    Ecoslay

    Ecoslay is a Black-owned business that uses sustainable ingredients.

    Promising review: "I’ve been using OM for two years now. Nothing, and I mean nothing, is as magical as this lovely concoction is for my coarse, 2c–3a hair. The soft, frizz-free hold that I’m able to achieve with this product is truly amazing and it lasts 4–5 days. People are constantly asking me what products I use and I recommend Orange Marmalade every time. Please never stop making it!" —Jordan

    Get it from Ecoslay for $10+ (available in five sizes).

    30. A pack of 100 blotting papers that'll keep you matte all day. Now you're oily, now you're not. Whip these babies out all day to keep you shine-free and flawless. Now, cue Ariana Grande's 🎶 "Just Like Magic" ✨🎶.

    A reviewer's forehead, a bit oily before using blotting sheets
    The reviewer showing the blotting sheet covered in oil
    The reviewer's forehead, matte after using blotting papers

    These blotting papers come in packs of 100 and act fast to control shine. They use organic ingredients for fresh skin that'll make you say ooh la la.

    Promising reviews: "I just got these a few days ago and I was honestly so skeptical about if they would actually work but let me tell you, they work incredibly well!! Usually by midway through a 12-hour clinical shift in the hospital, I find that my face shines brighter than a disco ball. With these I'm able to grab one and blot it on my face to instantly take all the shininess away. I could not believe it. They are very soft and absorbent. I will definitely be buying more!" —Brooke

    "Absolutely love these little natural green tea wipes for on the go moments. By just dabbing your face and specifically oil prone areas, it works like magic. It smells great too. I keep them in my purse for whenever I may need them." —Leighann Keith

    Get it from Amazon for $6.95 (available in six colors and in multipacks).

    31. Or a volcanic stone face roller to soak up excess face oil even if you're wearing makeup. This baby is reusable AND washable!! Bring it on the go and when you see your face beginning to look a little past the glazed donut stage, let this baby save you! I personally would like to take part in this sorcery. Where's the cauldron we're meeting around and what time?

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Promising review: "Let me first say, I’m a good Christian woman. I never wanted to mess around in magic, but after purchasing this thing not only am I wondering what else the devil will sell me for less than $15, but also why I never found this thing sooner. There’s no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry. All jokes aside, I am floored. I saw the videos. I saw the reviews. I figured I’d give it a shot. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for me. I’m usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Now I’m stoked to use this thing! As for cleaning frequency, because my skin just hates me I can assume I’ll be cleaning it every two to three days to rid it of the oil it yeeted from my face. No big deal. Super easy to take apart, super easy to put back together. It’s also super small. If I had normal-sized pockets like my boyfriend’s pants did, I’d be nervous I’d lose it. But I don’t, because I wear clothes made for women. So whatever pockets I DO have, this thing will still fit right inside of them. Buy one. Buy eight. I don’t care. Just listen to me, you’ll love it." —Coley

    Get it from Amazon for $9.77.

    32. daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.

    Model before and after using spray; Spray eliminated red, splotchy skin and gave an even skin tone
    Sephora

    Tower 28 is a LA-based, Asian woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types. 

    Promising reviews: "Wow! I have dry, acne-prone skin and was recently prescribed retinol and clindamycin and got an ear piercing. My skin cleared up with the prescriptions but I started to breakout in places I never do. I purchased this to use instead of the clindamycin in the morning and my skin has been consistently good for the past two months. I use this in the morning after washing my face and then use a hydrating serum or just moisturizer and sunscreen. (I use the retinol or Good Genes at night). I haven’t had maskne, my acne/bumps cleared, and I really haven’t had anything to complain about. I got a new ear piercing and was aware that I would need to be careful with getting product on it and saw in the description of this product that it was OK/helpful for new piercings/helps promote healing. I am not spraying this on my ear but it does get on my ear when I generously spray my face and I haven’t had any irritation. It does smell like chlorine when first sprayed but the scent dissipates fast. I love this magical spray!" —spokanecf

    Get it from SephoraAmazon, or Tower 28 for $12+ (available in two sizes).

    You after coming home and seeing your makeup still in place thanks to the Urban Decay All Nighter setting spray: