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    28 Beauty Products Reviewers Say They’ll Never Stop Using

    Powerful acne patches, a leave-in conditioner, a makeup setting spray, and other beauty products you'll want in your life at all times.

    1. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight face serum that could repair, hydrate, and rejuvenate the skin, helping heal acne scars, fade dark spots, and smooth fine lines. It's designed for all skin types, and reviewers love how gentle and effective it is — with many seeing results within the first few uses!

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "I have been using this for a year now, and it works great. It does keep your complexion clear, brightens your skin, decreases rosacea redness, moisturizes without being greasy/oily, and helps with fine lines/wrinkles. Just give it about five minutes to dry completely. You only need a little, and it does not leave skin tacky if you apply sparingly. (It doesn't require much) For reference: I have dry rosacea dermatitis, and this works wonders with no irritation at all. There is no scent. I will never stop using this. I hope they never change the formula or quit making it." —Carrie H

    Get it from Amazon for $13.71

    2. An Elizavecca hair treatment — it uses ceramides and collagen to help bring your damaged hair back to life with all the body and silky softness you could possibly imagine! Simply let it sit on your hair after shampooing for five to 20 minutes and rinse!

    Reviewer with curly hair holding a strand of it out
    on left, reviewer with slightly frizzy long pink hair. on right, same reviewer with less frizzy and smoother hair after using the treatment above

    This is designed to work on all hair types — reviewers with 2b–4c curls mentioned it worked for them!

    Promising review: "This stuff is amazing! It left my hair so soft and shiny. I never let my hair fully air dry because it gets too frizzy and fluffy, and it was maybe even more frizzy using this stuff as my hair air dried. But after I did my normal flat iron, my hair never looked so good. I replaced my normal conditioner — this gives me all the moisture I need. It is a small bottle, but I only wash my hair once every five days, so the bottle lasted me about five weeks (I have long, thick hair). I am now a forever user of this product." —B

    Get a bottle from Amazon for $7.19.

    3. A tube of Essence's Lash Princess mascara (over 233,000 5-star ratings!) that easily defines and separates lashes, giving you the bold look you usually need to struggle with ~falsies~ for. Not anymore! Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Reviewer holding the mascara
    Kayla Boyd / BuzzFeed, www.amazon.com

    Here's what BuzzFeed editor Kayla Boyd has to say about these:

    "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." 

    Promising review: "I've tried lots of mascara. Blown lots of money on different tubes that claim different things (i.e. length, volume, etc). But my search has ended. I'll forever buy Lash Princess as long as they don't change the recipe. This is a fantastic product. You won't regret the purchase." —S. Anderson

    Get it from Amazon for $4.99 (available in two colors and a pack of three).

    For more info and review pics, check out Kayla's full review of the Essence Lash Princess Mascara

    4. A "flossing toothbrush" great for anyone (kids *and* adults) who hates flossing and will do anything to avoid it. This toothbrush has a second layer of bristles that are longer and ten times thinner so they can get between teeth and function like floss while you brush for an extra deep clean. Reviewers also note that this toothbrush is great for people with sensitive teeth when used gently!

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Heads up that this shouldn't be a replacement for actual flossing!

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    Promising review: "What a difference. I had no idea! I didn't think any toothbrush stood out over others, but Dr. Plotka's Extra Soft Flossing Toothbrush made me rethink this. The first thing is that I can feel the brush actually hugging my teeth when I brush. I feel like it's getting every nook and cranny of my teeth, even the back teeth. The flossing feature really gets in between, and my teeth feel smoother after brushing. The bristles are still firm after a few weeks, and it's easy enough to grip. I'm pleasantly surprised with this toothbrush and will keep purchasing." —M. Mcnam

    Get a two-pack from Amazon for $9.99

    5. liquid callus remover — it's basically the equivalent of getting a pedicure in your own home. This stuff'll quickly help get rid of YEARS worth of calluses that you thought were just part of your feet forever. Not anymore!  

    Promising review: "I absolutely love this stuff! It works wonders. My heals are cracked and dry a lot of the time, even after a professional pedicure. I’ve tried everything to help my dry, cracked heals, and nothing did the trick until now. This stuff is easy to use and it actually WORKS! I highly recommend this to anyone who suffers with dry or severely cracked heals. I’m a forever buyer and will be stocking up on this." —Lee

    Get it from Amazon for $14.49 (also available as a pack of two).

    6. And a foot file that might make your feet feel like they were completely reborn.

    Promising review: "I'm a man who has had cracked calluses so bad that if I walked barefoot, I'd leave a trail of blood (sorry, TMI). I've ripped bed sheets in half with my dry desert-like heels. I've tried pumice stones, electric roller things, emery boards — you name it, I've tried it. They helped a little, but this thing has changed my life! I took a shower, dried off, and started using the rasp and it just started removing everything from my foot (pain free, but don't go wild with it) with virtually no effort. Then I applied prescription moisturizer (recommended by my podiatrist) and now I have baby feet! (Only in feel, not in size.) I don't write many reviews but this rasp will now be part of my life forever, especially come winter time. Thanks Rikans!" —A.D. 

    Get it from Amazon for $9.95.

    7. L’Oreal’s 8 Second Wonder Water to give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere *eight seconds* to achieve!

    Promising reviews: "Amazing product. I love this. It’s honestly hair-changing. I will never stop using this. Just wish they came in bigger bottles..." —Megan Jones

    "Why haven't I tried this sooner? This is hands down the absolute best product I have tried on my hair in years, maybe decades! I have very thick, coarse, highlighted hair that proves to be a challenge for any product that claims smoothing, frizz control, shine, etc. I have tried so many high end products that do not live up to their claims with my hair. Consequently, after so many disappointing products, my expectations were low when I tried this.

    As soon as I removed the towel, I knew this product was a winner. My hair looked smoother than usual before I even started to blow dry. When I finished blow drying, it looked the way it does when I leave a salon. I am super impressed and immediately ordered more." —shopsalot

    Get it from Amazon for $9.87.

    8. A Schick Silk Touch-Up Tool so you don't have to make an appointment and spend more money to remove peach fuzz. Plus, it works painlessly and precisely, leaving your face oh so smooth without the irritation marks that most threading or razors leave behind.

    reviewer photo showing the blade of the touch-up tool
    gif of reviewer using the touch-up tool to remove their peach fuzz

    Promising review: "I follow a few beauty bloggers, and they have mentioned these razors. I was very hesitant, and didn't want stubble or have to 'shave' every day. I hated seeing all the peach fuzz in the light when I would do my makeup. I am absolutely in love with these razors! I wasn't expecting much, I just wanted the peach fuzz to go away. I never expected how smooth my skin would feel afterwards. And my makeup looks amazing now — so smooth, and the powder doesn't lay on the peach fuzz anymore and make my face look powdery like it used to. I constantly touch my face and neck now because it feels so good!! The fact that it lasts two weeks is a bonus. I will forever use these! I wish I wouldn't have waited, because I love the results!" —Pak669

    Get a three-pack from Amazon for $5.67 (also available as a pack of nine).

    9. LilyAna Naturals firming eye cream that uses vitamins and organic botanicals to help rejuvenate the delicate area around your eyes.

    Bottle of eye cream
    Reviewer before and after showing the cream tightened and brightened their under-eye area

    Promising review: "Most surprisingly, this made the area around my eyes seem firmer — the tiny lines have vanished. A lititle goes a long way. I plan on using LilyAna products forever ❤. The moisturizer with Retinol is also awesome!" —Sm

    Get it from Amazon for $14.99+ (available in three sizes and a pack of two).

    10. A tube of Elizabeth Mott Thank Me Later Eye Shadow Base because you didn't spend time putting on eye makeup in the morning only for it to be all smudged, faded, and creased by the time the afternoon rolls around. This stuff'll help enhance and lock in your eyeshadow, keeping it vibrant and in place all day long!

    A customer review photo of their eye makeup done at 8:30 a.m.
    The same customer with a review photo showing their eye makeup at 6:30 p.m.

    It's cruelty-free!

    Promising review: "I have very oily skin and extremely oily eyelids. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes on sale and wanted to give them a fighting chance. I came across this product, and with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skin tone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup, because of the oil control. I'll be buying this stuff forever." —amarch99

    Get it from Amazon for $13.75.

    11. A lifesaving sunburn soother you'll be glad you brought on vacation after spending a little too long soaking up the sun. The hydrating combo of aloe and coconut oil can help provide you with some much-needed, gentle relief. A lot of reviewers even say it can help prevent peeling and itching!

    Promising review: "Best lotion out there. As a perpetual sunburn victim, I’ve tried just about everything on the market for sunburn. So when I got a really bad one this summer, I looked for something that would be really effective without leaving me feeling sticky. This lotion is PERFECT. In addition to going on smoothly and absorbing quickly, it moisturized my burned skin and it smells heavenly. Most after-sun lotions smell of coconut or aloe, and they’re sticky or leave residue. Not this one! It smells of honeysuckle and citrus, and not in an overwhelming way. It’s light and pleasant, and it’s truly the perfect after-sun remedy. I’m so sad it took me this long to find it, and I’ll be using it forever!" —Laura Carter 

    Get it from Amazon for $9.57.

    12. A pair of exfoliating mitts here to astound you with how much dried skin they can lift away from your body. Use these reviewer-loved mitts to help unclog pores, remove spray tans, prevent ingrown hairs, and more!

    Promising review: "I saw this featured on BuzzFeed, and I had to buy it. I’m gonna buy this forever! It’s amazing. My skin has never felt this soft in a long time, and I feel so clean after getting all that dirt and dead skin off. Buy this! 🙌🏽." —lunabeez

    Get them from Amazon for $12.99 (also available individually).

    13. A leave-in conditioner that'll detangle hair, reduce frizz, restore curls, and more so you can get out the door faster. It's designed for kids, but adults love using it too!

    a reviewer's child with frizzy curly hair labeled
    the same reviewer's child with the curls looking less frizzy and better defined

    Promising review: "Your search is over!! This product DELIVERS!! We use it on our toddler's hair after baths on wet hair, as well as in the mornings on dry hair for a curl refresh. Dries smooth with no crunch — just healthy, bouncing curls! We'll never stop buying this." —Allison

    Get it from Amazon for $8.26 (also available as a pack of two).

    14. Peripera Ink Velvet Lip Tint for anyone who wants a bold color that'll go on smooth and naturally stain your lips so they stay vibrant all day long — without feeling clumpy or sticky.

    reviewer wearing the coral link ink and holding the product
    reviewer in a pink shade

    Promising review: "My go-to lip stain forever. I will never buy another stain product. This is the best formula I have ever used, and the colors are highly pigmented." —Tracie Higgins

    Get it from Amazon for $9.90 (available in 25 shades).

    15. A pack of 36 acne patches — they'll absorb pimple-causing gunk out of your skin overnight! They can help speed up the healing process and give you clearer-looking skin without the picking or popping that can leave scars behind. 

    reviewer split image of the patch on their face before with no gunk and after some time with gunk pulled out onto the patch
    reviewer holding two patches with gunk on them

    Promising reviews: "These are AMAZING. They suck out the pimples overnight or even during the day (I’ll put them on when wearing a mask all day and such). I will never stop buying these. They’re so easy to use, and they prevent me from wanting to pop and pick at my acne." —Alana Ambrose

    "Best pimple patches I’ve tried! So impressed with these patches! I usually get a few annoying pimples, and these really help keep me from picking them while helping the inflammation go down! Compared to other brands I’ve tried, I found that these stick on better, and I don’t wake up in the morning wondering where it went! Also, they’re a great size compared to the other brands I’d been using prior to purchasing these." —SK

    Get a 36-pack of the small patches from Amazon for $11.99.

    16. A bottle of plant-powered vitamin C serum that could make your skin look radiant! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity.

    Promising review: "Love, love, love this product! I’m completely 100% forever a customer! I’m nearing 30 and needed a good skin care regimen, as I’ve NEVER had one. I can’t believe my results! Not only has it taken away all dullness, it has reversed some sun damage! I’m HIGHLY SATISFIED!!!!!" —Heather C.

    Get it from Amazon for $21.99+ (available in two sizes and a pack of two).

    17. A shampoo scalp massager here to give you a relaxing lil' massage every time you wash your hair while deep cleaning and exfoliating your scalp.

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord/BuzzFeed

    BuzzFeed writer Emma Lord also loves this lil' massager and raved: "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

    Promising review: "I'd always had occasional dandruff, especially in the winter months. Since I've started using this, I have not had ONE day with dandruff. I absolutely love this thing, and will continue to use one of these forever. It really makes the scalp feel better." —Jm

    Get it from Amazon for $6.98+ (available in three colors).

    18. makeup setting spray to give your makeup a fresh ~just applied~ look all day long! Simply spray it on to lock foundation, eyeshadow, and powder in place with a nonshiny, matte finish so you aren't having to *constantly* reapply.

    Promising review: "This is the greatest setting spray. I have really dry skin, and after applying a bunch of makeup, I tend to look a little dry. But then, like magic, I spray this stuff on and gently dab it with a Beauty Blender, and I look dewy, youthful, and healthy. I will continue to buy this forever. I also sometimes spray my eyeshadow brush with this to get a more intense color pay off on shimmer shadows." —Elizabeth Herbert 

    Get it from Amazon for $7.79+ (available in two sizes, four styles, and packs of two).

    19. A Revlon dual hair dryer and brush for anyone who wants salon-worthy results with minimal time and effort! It's much quicker and easier than using a dryer, flat iron, or curling iron, because it uses special vents that help your hair dry faster without becoming damaged.

    Reviewer with styled, blown out hair
    Reviewer holding the hair drying brush

    Unlike other hairdryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day, but that leaves it flat, frizzy, and a little wavy in the back. Well, I got this puppy in the mail today, and I immediately jumped in the shower so I could use my new drying brush. This thing is literally magic! It dried it so silky smooth, and gave me so much volume. I used it on the low setting first, then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically, just buy the thing. You won't regret it!" —Chloe512

    Get it from Amazon for $38.79.

    20. An internet-beloved set of makeup sponges adored by reviewers (over 69,000 5-star ratings!) for being inexpensive, long-lasting, super soft, easy-to-clean, and for giving great results.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Amazing!!!! I bought so many different brands, and these hands down are the best! They evenly spread out your foundation and it doesn't just absorb in a spot on the sponge. Forever ordering!" —Jill C

    Get a set of five from Amazon for $6.99 (available in seven color options).

    21. A bottle of Paula's Choice Salicylic Acid Exfoliant for your face — it'll help unclog and diminish large pores, exfoliate dead skin cells, smooth wrinkles, and brighten and even out your skin tone so it looks radiant and youthful!

    Reviewer's skin with acne before using exfoliant
    Reviewer's skin after using exfoliant, noticeably clearer

    Promising review: "I will never stop using this! BEST product ever. It minimizes pores, softens skin, and clears blemishes. I use this after face wash and before serums and moisturizer. There’s not a strong scent to it, and it works great with my sensitive skin. A MUST-HAVE." —Daniel

    Get it from Amazon for $13+ (available in two sizes). 

    22. A convenient, smudge-proof eyeliner stamp if you love a winged eye look but hate how long it takes you to apply it to yourself. This stamp makes it quick and easy so you can speed up your routine and have more time for other tasks!

    Reviewer image of winged eyeliner on their eye
    The eyeliner stamp

    The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty

    Psst — this tool is double-sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "I absolutely love this product. I have the worst time getting my wings to match when I do them by hand, but with this I am able to wear them and feel more confident in my eye makeup. I am a forever customer." —Megan

    Get a set of two from Amazon for $14.97+ (available in three styles/sizes and a combo pack).

    23. An E.l.f Cosmetics powder blush palette with four gorgeous shades that blend beautifully and last all day long so you can stun from morning till night! 

    buzzfeed editor holding the palette of four colors
    the same editor wearing the makeup from the palette
    Marquaysa Battle / BuzzFeed

    Former BuzzFeed editor Marquaysa Battle has this palette and is a big fan! Here's what she had to say:

    "So I'm all into makeup that helps me whip up a quick face without trying too hard. This blush palette helps me add a lil' flush to my face in just a couple of dabs. It's super buildable so you can go subtle the way I like to or get super glam with a deeper blush look. I also use this palette on my eyes and lips too. It's easy to use, the four colors can be layered to create a custom shade, and it lasts a LONG time. This will literally be the only blush you ever need. It's definitely one of my smartest cheap makeup grabs."

    Promising review: "I am literally so obsessed with this blush palette that I almost cried from happiness. The colors in the dark pallet are gorgeous, super pigmented, and blend so nicely. I am not using another blush that is not E.l.f." —teca

    Get it from e.l.f. Cosmetics for $9.

    24. A quick-absorbing hyaluronic acid serum — it'll help hydrate your skin and provide the perfect foundation for your moisturizer of choice! It's lightweight and non-irritating, which reviewers with sensitive skin appreciate!

    A model applying the serum to their skin
    A model after using the serum
    Goodful

    Promising review: “I have used sooo many HA serums in the past, and this one deserves 50 stars instead of just 5! I can honestly say it works just as well, if not better than some of the $100+ HA serums I’ve used before, and the price point is amazing! I will most definitely be repurchasing this serum again and again. It’s gentle and non-irritating to my verrry acne prone/sensitive skin — which is also a must!”—Megan W.

    Get it from our Goodful Shop for $36.

    25. Crave Naturals Detangling Brush designed to glide through wet *or* dry hair while gently separating tangles (instead of tugging or ripping through them like other brushes) — all thanks to the firm but flexible bristles and unique cone shape that makes this brush a great option for kids *and* adults!

    Black reviewer with 3c-4a showing how the brush hels detangle without messing up curl pattern
    A detangling brush with a shape that curves similar to an 'S' shape. It has bristles along the entire surface.

    Promising review: "I love this brush! My goddaughter and I both have long hair. It's always been so hard to brush our hair. Now it's not with this brush! It's easy on both wet and dry hair. Also, I see less hair on the brush compared to when I use my other brushes. This is a must-try, must-keep forever brush! Give it a try. What do you have to lose? Your hair will thank you for it." —SugarANDSpice

    Get it from Amazon for $11.99+ (available in 11 colors and packs of two).

    26. A bottle of Blume Meltdown Acne Oil that can be helpful for anyone with acne-prone skin. It can help clear and soothe the skin — all without leaving behind an oily or dry feeling. It might reduce the look of acne scars, while helping prevent future breakouts.

    model applying the Blume Meltdown Acne Oil on their cheek
    Blume

    You can use this oil on individual acne spots *or* mix it with your daily moisturizer to treat acne spots on larger areas like your cheeks, chin, and forehead.

    Blume iis a woman– and POC–owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

    Promising review: "Will forever repurchase. As someone who deals with hormonal acne when pms-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts."  —Andrea P.  

    Get it from Blume for $28+ (available in two sizes).

    27. Glossier's Cloud Paint — if you struggle to achieve a natural-looking rosiness, this extremely user-friendly sheer gel-cream blush is here to give you a gorgeous and subtle flushed glow with ease. Simply dab it on your cheeks, and you'll find that it's easy to work with and layer without going oveboard. Plus, you'll love the soft-focus, golden hour effect that'll make you look like you have influencer-level makeup skills! 

    Model wearing the cloud paint
    the tube of cloud paint
    Glossier

    Promising review: "I was never a blush gal, but Cloud Paint in Beam has converted me forever. It gives me a beautiful soft flush that's so easy to work into my skin, I use any leftover on my fingers over my eye lids, and it makes my blue eyes pop. Lasts forever — I will never not be a customer of this product." —Anna B.

    Get it from Glossier or Sephora for $20 (available in ten shades).

    28. And finally, a bottle of natural nail and cuticle repair oil that can help soften cuticles and strengthen nails when used daily.

    Promising review: "This really works. It’s like a miracle in a bottle. The skin around the nails and the cuticles have always been dry and tough, but no more. My nails look nourished, and the skin and cuticles have softened and moisturized. Will keep using forever!"Nechan

    Get it from Amazon for $9.90+ (available in three sizes).

    Some reviews have been edited for length and/or clarity.