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21 Things For Anyone Whose Aesthetic Is "Instagram AF"

Beyond Millennial Pink.

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We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page.

1. A pretty mug corresponding to their Zodiac sign, so even their coffee will be on brand.

"I don't even know how many followers I have, honestly," lied the Gemini.

Get it from Anthropologie for $12 (available in twelve Zodiac signs).


2. An adorable pair of earrings ready for their close-up.

3. A faux-sheepskin throw rug they can casually throw over the back of a chair to create the perfect living room tableau.

5. A tube of Glossier Cloud Paint, for a subtle cheek tint that says, "100k followers here I come."

Real talk: this stuff is super-flattering on every skin tone.

Get it from Glossier for $18 (available in four shades).


7. A instant camera, because "slightly out of focus" is the most flattering filter.

Life hack: take a picture of yourself with this camera, then take a picture of that picture and post it on Instagram, then take a picture of the camera with a bunch of limes and branches.

Get it from Amazon for $57.14+ or from Jet for $64.99+ (available in five colors).

9. A pair of rose gold sunglasses that were made for the 'gram-light.

Miller / Via, Jamaica / Via

They're also crazy-cheap! (Which you don't have to tell the gift recipient.)

Get them from Amazon for $3.98.

10. A passport holder that will serve the dual purpose of looking great in pictures and letting people know they're traveling abroad.

Amazon Customer / Via,

If your dating profile doesn't include the number of countries you've visited, what are you even doing?

Get it from Amazon for $24.

11. A sporty shirt that will look equally chic on photo-worthy weekend hikes and lazy-but-still-impossibly-stylish brunches.

"Which looks better with my top, waffles or pancakes?"

Get it from Topshop for $45 (available in sizes 4–12)


12. A necessary instruction manual for anyone who wants to make photos their livelihood (or just an ~aspirational hobby~).

The same editor also has a book called Read This If You Want To Be Instagram Famous, but reviews are mixed (seems like a lot of people took that title at face value... ¯\_(ツ)_/¯).

Get it from Amazon for $11.65+, Barnes & Noble for $16.92, or Urban Outfitters for $17.95.

13. A beautifully packaged toothpaste, so even their bathroom sink will be Insta-worthy.,

Read BuzzFeed editor Rachel Wilkerson Miller's review of Marvis toothpaste here!

Get a 3.8-ounce tube from Amazon for $10.50 (available in eight flavors).


18. An Instagram-worthy care package, so you can send #cheer without going to the post office.

Greetabl / Via,

Greetabl lets you send a variety of adorable gifts (from rosé gummi bears to pretty bath products to cute enamel pins) in their cool customized boxes (they'll add your pictures to one of their printed boxes). All the thought will none of the effort!

Get it from Greetabl starting at $11.

20. A phone-charging bracelet so they'll never have to worry about a dead phone (or an unadorned arm)., Q Designs / Via

A splurge-worthy piece of jewelry for anyone whose greatest fear is 10% battery.

Get it from Uncommon Goods for $149 (available in gold and silver).