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    “Scarf Guy” Quickly Becomes The Apple Event’s Biggest Fashion Sensation

    Such a lovely shade of mauve!

    Apple announced the new iPhone 6 today, but one of its game developers also debuted something fashion forward: a purple scarf.

    And of course, people noticed.

    Taylor Lorenz @TaylorLorenz

    Love an infinity scarf

    Reply Retweet Favorite

    Taylor Lorenz@TaylorLorenz

    Love an infinity scarf

    1:21 PM - 09 Sep 14ReplyRetweetFavorite

    Sophie Kleeman @sophie_kleeman

    Is this dude wearing an infinity scarf? #AppleLive

    Reply Retweet Favorite

    Sophie Kleeman@sophie_kleeman

    Is this dude wearing an infinity scarf? #AppleLive

    1:22 PM - 09 Sep 14ReplyRetweetFavorite

    Michelle Markowitz @michmarkowitz

    Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf]

    Reply Retweet Favorite

    Michelle Markowitz@michmarkowitz

    Yes I'd love to appear at the keynote!

    [gets a bob haircut]

    [stops into Ann Taylor Loft to buy scarf]

    1:30 PM - 09 Sep 14ReplyRetweetFavorite

    Ryan Maue @RyanMaue

    Skip the phone, I want to know where this guy got that incredible scarf ensemble

    Reply Retweet Favorite

    Ryan Maue@RyanMaue

    Skip the phone, I want to know where this guy got that incredible scarf ensemble

    1:28 PM - 09 Sep 14ReplyRetweetFavorite

    Jeff. @thecultureofme

    bring back scarf guy #applelive

    Reply Retweet Favorite

    Jeff.@thecultureofme

    bring back scarf guy #applelive

    1:34 PM - 09 Sep 14ReplyRetweetFavorite

    Shaun Pendergast @ShaunPendy

    GOLD. SILVER. SPACE GRAY.

    Reply Retweet Favorite

    Shaun Pendergast@ShaunPendy

    GOLD. SILVER. SPACE GRAY.

    1:46 PM - 09 Sep 14ReplyRetweetFavorite

    Lorena Solomon @LorenaMia

    Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive

    Reply Retweet Favorite

    Lorena Solomon@LorenaMia

    Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive

    2:05 PM - 09 Sep 14ReplyRetweetFavorite

    Michael Flarup @flarup

    We’re doing our own stream. #scarfguy #AppleLive

    Reply Retweet Favorite

    Michael Flarup@flarup

    We’re doing our own stream. #scarfguy #AppleLive

    1:47 PM - 09 Sep 14ReplyRetweetFavorite

    Mark Dorison @markdorison

    I am dressing up as scarf guy for halloween.

    Reply Retweet Favorite

    Mark Dorison@markdorison

    I am dressing up as scarf guy for halloween.

    1:24 PM - 09 Sep 14ReplyRetweetFavorite

    Darren Franich @DarrenFranich

    When I die, I'm guessing this is the first thing my ancestors will ask me to explain.

    Reply Retweet Favorite

    Darren Franich@DarrenFranich

    When I die, I'm guessing this is the first thing my ancestors will ask me to explain.

    1:28 PM - 09 Sep 14ReplyRetweetFavorite

    delia @delia_p

    infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable

    Reply Retweet Favorite

    delia@delia_p

    infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable

    1:25 PM - 09 Sep 14ReplyRetweetFavorite

    Jonathan Kressaty @kressaty

    SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF

    Reply Retweet Favorite

    Jonathan Kressaty@kressaty

    SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF

    1:22 PM - 09 Sep 14ReplyRetweetFavorite

    Max Silvestri @maxsilvestri

    Game designers seem cool! #AppleLive

    Reply Retweet Favorite

    Max Silvestri@maxsilvestri

    Game designers seem cool! #AppleLive

    1:22 PM - 09 Sep 14ReplyRetweetFavorite

    Joey Chiu @Shinogu

    THIS GUY THE HAIR THAT SCARF I CAN'T

    Reply Retweet Favorite

    Joey Chiu@Shinogu

    THIS GUY

    THE HAIR

    THAT SCARF

    I CAN'T

    1:22 PM - 09 Sep 14ReplyRetweetFavorite

    Chin @Chrischin0512

    Over this. Guy in the scarf is creeping me out

    Reply Retweet Favorite

    Chin@Chrischin0512

    Over this. Guy in the scarf is creeping me out

    1:23 PM - 09 Sep 14ReplyRetweetFavorite

    samir mezrahi @samir

    so happy creed is at the event

    Reply Retweet Favorite

    samir mezrahi@samir

    so happy creed is at the event

    1:23 PM - 09 Sep 14ReplyRetweetFavorite

    Brandon Roeder @brandonscott

    “This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning.

    Reply Retweet Favorite

    Brandon Roeder@brandonscott

    “This is the perfect scarf to wear on stage. People are going to love this.”

    - that guy, this morning.

    1:27 PM - 09 Sep 14ReplyRetweetFavorite

    John Daly @TheDalyPlanet

    Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6

    Reply Retweet Favorite

    John Daly @TheDalyPlanet

    Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6

    1:37 PM - 09 Sep 14ReplyRetweetFavorite

    And of course, it already has multiple parody Twitter accounts.

    Keynote Scarf @KeynoteScarf

    PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent

    Reply Retweet Favorite

    Keynote Scarf@KeynoteScarf

    PAY ATTENTION TO ME

    #AppleLive #scarf #AppleEvent

    1:27 PM - 09 Sep 14ReplyRetweetFavorite

    Purple Scarf @purpleScarfGuy

    MY NECK WAS VERY COLD OK

    Reply Retweet Favorite

    Purple Scarf@purpleScarfGuy

    MY NECK WAS VERY COLD OK

    1:26 PM - 09 Sep 14ReplyRetweetFavorite