Apple announced the new iPhone 6 today, but one of its game developers also debuted something fashion forward: a purple scarf.
And of course, people noticed.
Love an infinity scarf
Taylor Lorenz@TaylorLorenzFollow
Love an infinity scarf
1:21 PM - 09 Sep 14ReplyRetweetFavorite
Is this dude wearing an infinity scarf? #AppleLive
Sophie Kleeman@sophie_kleemanFollow
Is this dude wearing an infinity scarf? #AppleLive
1:22 PM - 09 Sep 14ReplyRetweetFavorite
![Yes I'd love to appear at the keynote!
[gets a bob haircut]
[stops into Ann Taylor Loft to buy scarf]](https://pbs.twimg.com/profile_images/422959050549362688/OkIeBBc1_normal.jpeg)
Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf]
Michelle Markowitz@michmarkowitzFollow
Yes I'd love to appear at the keynote!
1:30 PM - 09 Sep 14ReplyRetweetFavorite
[gets a bob haircut]
[stops into Ann Taylor Loft to buy scarf]
Skip the phone, I want to know where this guy got that incredible scarf ensemble
Ryan Maue@RyanMaueFollow
Skip the phone, I want to know where this guy got that incredible scarf ensemble
1:28 PM - 09 Sep 14ReplyRetweetFavorite
bring back scarf guy #applelive
Jeff.@thecultureofmeFollow
bring back scarf guy #applelive
1:34 PM - 09 Sep 14ReplyRetweetFavorite
GOLD. SILVER. SPACE GRAY.
Shaun Pendergast@ShaunPendyFollow
GOLD. SILVER. SPACE GRAY.
1:46 PM - 09 Sep 14ReplyRetweetFavorite
Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive
Lorena Solomon@LorenaMiaFollow
Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive
2:05 PM - 09 Sep 14ReplyRetweetFavorite
We’re doing our own stream. #scarfguy #AppleLive
Michael Flarup@flarupFollow
We’re doing our own stream. #scarfguy #AppleLive
1:47 PM - 09 Sep 14ReplyRetweetFavorite
I am dressing up as scarf guy for halloween.
Mark Dorison@markdorisonFollow
I am dressing up as scarf guy for halloween.
1:24 PM - 09 Sep 14ReplyRetweetFavorite
When I die, I'm guessing this is the first thing my ancestors will ask me to explain.
Darren Franich@DarrenFranichFollow
When I die, I'm guessing this is the first thing my ancestors will ask me to explain.
1:28 PM - 09 Sep 14ReplyRetweetFavorite
infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable
delia@delia_pFollow
infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable
1:25 PM - 09 Sep 14ReplyRetweetFavorite
SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF
Jonathan Kressaty@kressatyFollow
SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF
1:22 PM - 09 Sep 14ReplyRetweetFavorite
Game designers seem cool! #AppleLive
Max Silvestri@maxsilvestriFollow
Game designers seem cool! #AppleLive
1:22 PM - 09 Sep 14ReplyRetweetFavorite
THIS GUY THE HAIR THAT SCARF I CAN'T
Joey Chiu@ShinoguFollow
THIS GUY
1:22 PM - 09 Sep 14ReplyRetweetFavorite
THE HAIR
THAT SCARF
I CAN'T
Over this. Guy in the scarf is creeping me out
Chin@Chrischin0512Follow
Over this. Guy in the scarf is creeping me out
1:23 PM - 09 Sep 14ReplyRetweetFavorite
so happy creed is at the event
samir mezrahi@samirFollow
so happy creed is at the event
1:23 PM - 09 Sep 14ReplyRetweetFavorite
“This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning.
Brandon Roeder@brandonscottFollow
“This is the perfect scarf to wear on stage. People are going to love this.â€
1:27 PM - 09 Sep 14ReplyRetweetFavorite
- that guy, this morning.
Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6
John Daly @TheDalyPlanetFollow
Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6
1:37 PM - 09 Sep 14ReplyRetweetFavorite
And of course, it already has multiple parody Twitter accounts.
PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent
Keynote Scarf@KeynoteScarfFollow
PAY ATTENTION TO ME
1:27 PM - 09 Sep 14ReplyRetweetFavorite
#AppleLive #scarf #AppleEvent
MY NECK WAS VERY COLD OK
Purple Scarf@purpleScarfGuyFollow
MY NECK WAS VERY COLD OK
1:26 PM - 09 Sep 14ReplyRetweetFavorite
