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    “Scarf Guy” Quickly Becomes The Apple Event’s Biggest Fashion Sensation

    Such a lovely shade of mauve!

    Apple announced the new iPhone 6 today, but one of its game developers also debuted something fashion forward: a purple scarf.

    And of course, people noticed.

    Is this dude wearing an infinity scarf? #AppleLive

    Sophie Kleeman@sophie_kleeman

    Is this dude wearing an infinity scarf? #AppleLive

    1:22 PM - 09 Sep 14ReplyRetweetFavorite

    Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf]

    Michelle Markowitz@michmarkowitz

    Yes I'd love to appear at the keynote!

    [gets a bob haircut]

    [stops into Ann Taylor Loft to buy scarf]

    1:30 PM - 09 Sep 14ReplyRetweetFavorite

    Skip the phone, I want to know where this guy got that incredible scarf ensemble

    Ryan Maue@RyanMaue

    Skip the phone, I want to know where this guy got that incredible scarf ensemble

    1:28 PM - 09 Sep 14ReplyRetweetFavorite

    Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive

    Lorena Solomon@LorenaMia

    Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive

    2:05 PM - 09 Sep 14ReplyRetweetFavorite

    We’re doing our own stream. #scarfguy #AppleLive

    Michael Flarup@flarup

    We’re doing our own stream. #scarfguy #AppleLive

    1:47 PM - 09 Sep 14ReplyRetweetFavorite

    I am dressing up as scarf guy for halloween.

    Mark Dorison@markdorison

    I am dressing up as scarf guy for halloween.

    1:24 PM - 09 Sep 14ReplyRetweetFavorite

    When I die, I'm guessing this is the first thing my ancestors will ask me to explain.

    Darren Franich@DarrenFranich

    When I die, I'm guessing this is the first thing my ancestors will ask me to explain.

    1:28 PM - 09 Sep 14ReplyRetweetFavorite

    infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable

    delia@delia_p

    infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable

    1:25 PM - 09 Sep 14ReplyRetweetFavorite

    SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF

    Jonathan Kressaty@kressaty

    SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF

    1:22 PM - 09 Sep 14ReplyRetweetFavorite

    THIS GUY THE HAIR THAT SCARF I CAN'T

    Over this. Guy in the scarf is creeping me out

    Chin@Chrischin0512

    Over this. Guy in the scarf is creeping me out

    1:23 PM - 09 Sep 14ReplyRetweetFavorite

    “This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning.

    Brandon Roeder@brandonscott

    “This is the perfect scarf to wear on stage. People are going to love this.”

    - that guy, this morning.

    1:27 PM - 09 Sep 14ReplyRetweetFavorite

    Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6

    John Daly @TheDalyPlanet

    Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6

    1:37 PM - 09 Sep 14ReplyRetweetFavorite

    And of course, it already has multiple parody Twitter accounts.

    PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent

    Keynote Scarf@KeynoteScarf

    PAY ATTENTION TO ME

    #AppleLive #scarf #AppleEvent

    1:27 PM - 09 Sep 14ReplyRetweetFavorite