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“Scarf Guy” Quickly Becomes The Apple Event’s Biggest Fashion Sensation

Such a lovely shade of mauve!

1. Apple announced the new iPhone 6 today, but one of its game developers also debuted something fashion forward: a purple scarf.

2. And of course, people noticed.

Skip the phone, I want to know where this guy got that incredible scarf ensemble

— Ryan Maue (@RyanMaue)

bring back scarf guy #applelive

— Jeff. (@thecultureofme)

GOLD. SILVER. SPACE GRAY.

— Shaun Pendergast (@ShaunPendy)

Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive

— Lorena Solomon (@LorenaMia)

We’re doing our own stream. #scarfguy #AppleLive

— Michael Flarup (@flarup)

I am dressing up as scarf guy for halloween.

— Mark Dorison (@markdorison)

When I die, I'm guessing this is the first thing my ancestors will ask me to explain.

— Darren Franich (@DarrenFranich)

infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable

— delia (@delia_p)

SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF

— Jonathan Kressaty (@kressaty)

Game designers seem cool! #AppleLive

— Max Silvestri (@maxsilvestri)

THIS GUY THE HAIR THAT SCARF I CAN'T

— Joey Chiu (@Shinogu)

Over this. Guy in the scarf is creeping me out

— Chin (@Chrischin0512)

so happy creed is at the event

— samir mezrahi (@samir)

“This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning.

— Brandon Roeder (@brandonscott)

Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6

— John Daly (@TheDalyPlanet)

21. And of course, it already has multiple parody Twitter accounts.

PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent

— Keynote Scarf (@KeynoteScarf)

MY NECK WAS VERY COLD OK

— Purple Scarf (@purpleScarfGuy)

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