As/Is·Posted on Sep 9, 2014“Scarf Guy” Quickly Becomes The Apple Event’s Biggest Fashion SensationSuch a lovely shade of mauve!by Jessica MisenerBuzzFeed StaffLinkFacebookPinterestTwitterMail Apple announced the new iPhone 6 today, but one of its game developers also debuted something fashion forward: a purple scarf. And of course, people noticed. Taylor Lorenz @TaylorLorenz Love an infinity scarf 05:21 PM - 09 Sep 2014 Reply Retweet Favorite Sophie Kleeman @sophie_kleeman Is this dude wearing an infinity scarf? #AppleLive 05:22 PM - 09 Sep 2014 Reply Retweet Favorite Michelle Markowitz @michmarkowitz Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf] 05:30 PM - 09 Sep 2014 Reply Retweet Favorite Ryan Maue @RyanMaue Skip the phone, I want to know where this guy got that incredible scarf ensemble 05:28 PM - 09 Sep 2014 Reply Retweet Favorite Jeff. @thecultureofme bring back scarf guy #applelive 05:34 PM - 09 Sep 2014 Reply Retweet Favorite Shaun Pendergast @ShaunPendy GOLD. SILVER. SPACE GRAY. 05:46 PM - 09 Sep 2014 Reply Retweet Favorite Lorena Solomon @LorenaMia Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive 06:05 PM - 09 Sep 2014 Reply Retweet Favorite Michael Flarup @flarup We’re doing our own stream. #scarfguy #AppleLive 05:47 PM - 09 Sep 2014 Reply Retweet Favorite Mark Dorison @markdorison I am dressing up as scarf guy for halloween. 05:24 PM - 09 Sep 2014 Reply Retweet Favorite Darren Franich @DarrenFranich When I die, I'm guessing this is the first thing my ancestors will ask me to explain. 05:28 PM - 09 Sep 2014 Reply Retweet Favorite delia @delia_p infinity scarves for everybody! or how apple saves american apparel RT @joelcifer I fucking hate Apple’s new wearable 05:25 PM - 09 Sep 2014 Reply Retweet Favorite Jonathan Kressaty @kressaty SOMEONE MAKE A TWITTER ACCOUNT FOR THAT GUY'S SCARF 05:22 PM - 09 Sep 2014 Reply Retweet Favorite Max Silvestri @maxsilvestri Game designers seem cool! #AppleLive 05:22 PM - 09 Sep 2014 Reply Retweet Favorite Joey Chiu @Shinogu THIS GUY THE HAIR THAT SCARF I CAN'T 05:22 PM - 09 Sep 2014 Reply Retweet Favorite Chin @Chrischin0512 Over this. Guy in the scarf is creeping me out 05:23 PM - 09 Sep 2014 Reply Retweet Favorite samir mezrahi @samir so happy creed is at the event 05:23 PM - 09 Sep 2014 Reply Retweet Favorite Brandon Roeder @brandonscott “This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning. 05:27 PM - 09 Sep 2014 Reply Retweet Favorite John Daly @TheDalyPlanet Live stream failed, guy wore a huge scarf and the new iPhone is what Galaxy and Samsung had for years. What's the attraction? #iPhone6 05:37 PM - 09 Sep 2014 Reply Retweet Favorite And of course, it already has multiple parody Twitter accounts. Keynote Scarf @KeynoteScarf PAY ATTENTION TO ME #AppleLive #scarf #AppleEvent Tue Sep 09 17:27:15 UTC+0000 2014 Reply Retweet Favorite Purple Scarf @purpleScarfGuy MY NECK WAS VERY COLD OK 05:26 PM - 09 Sep 2014 Reply Retweet Favorite