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    37 Beauty Products So You Can Upgrade Your Whole Routine This Spring

    These are gonna help boost your confidence and add a little ~spring~ to your step.

    1. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and watch your lashes start growing like weeds during springtime. 

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $23.99+ (available in two variations and an eyebrow version). 

    2. And a lash-lifting kit so you can add the curl effect to your now super long and thick lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets. 

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    3. A Cosrx snail mucin serum, a lightweight face serum to help repair, hydrate, and rejuvenate skin. It's designed for all skin types and reviewers love how gentle yet effective it is. Just don't be tempted to pick up any snails you see gliding around this spring to make your own concoction — you should definitely stick with the professional stuff. 

    reviewer holding bottle of essence
    reviewers skin before and three weeks after using essence; dark spots faded after

    *All Cosrx products are dermatologist tested, cruelty free, and have no parabens, sulfates, or phthalates.

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "All right friends, I am here to confirm that the hype surrounding this stuff is SO real. I've had acne since I was literally 8 years old (don't ask, my cousin was a face painter and practiced on me so I broke out BAD) and I'm JUST now starting to get it together. My skin this past year has completely changed, I have gotten super serious about my skincare routine, and I am now ✨ pimple-free ✨. Now, I am grateful that my skin has cleared up, but it was still kinda dull, uneven, ya know, the little nitpicky stuff. That is until I cracked and bought this little miracle worker. My skin is now ra-di-anttttt! It's never looked better. My only regret is not taking before and after pics but glass skin, I know her. I haven't gone out in public without makeup since I was like 12 because I was so insecure about my skin. Now, chiiiilld, I go out all the time free of makeup. I also bought this for my cousin for Christmas, she's obsessed; a friend slept over and I let them use this, they're now obsessed....I guarantee you'll fall in love after your first use."

    Promising review: "I have bought and repurchased this already a few times. I replaced my SK-II, which is extremely expensive, with this and it works even better. It’s a staple in my skincare and will be from here on out. My skin looks amazing. I would use a facial spray before you use this to help it absorb and glide over your skin. Honestly, my skin loves it as much as I do!! Anyone who tries it won’t regret it, that is for sure. If you love SK-II, which is a couple of hundred dollars, then you’ll definitely love this cheaper alternative." —Brooke & Jason Wood

    Get it from Amazon for $17.

    4. OGX Locking + Coconut Curls Air Dry Cream to help hold your curls *without* that dreaded ~crunch~ sensation that many curl creams provide. Apply it to damp hair, scrunch, and go on with your life...couldn't get much easier than that!

    Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy

    Get it from Amazon for $7.97.

    5. Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face after your grueling Easter egg hunt.

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    6. And a long-lasting makeup setting spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Give your face a few spritzes and you'll be protected even during all the rainstorms throughout April. 

    a model at 8 am and 8 pm with their makeup looking just as good
    Sephora

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend."

    Promising review: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. — which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp

    Get it from Amazon or Sephora for $17+ (available in two sizes).

    7. A tea tree and peppermint Remedy Soap with a plethora of uses — it helps improve skin irritations (we're talking dry skin, acne, athlete's foot, ringworm, jock itch, and more!), helps reduce odors, and is just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!

    Learn more about the many uses of tea tree oil at Cleveland Clinic.

    Promising reviews: "Honest truth, I saw someone on TikTok post about this. So yeah, TikTok made me buy it! So glad! After a long day in the heat, there is something about this soap that leaves you feeling fresh and clean and cool. It’s not heavy, if that makes any sense. Minimal lathering, but definitely clean! Will continue to use this regularly! 10/10" —Antwenette Ragland

    "I purchased Remedy Soap for my tween daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wit's end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. It has truly put a smile back on my family's faces." —Amazon Customer

    Get it from Amazon for $14.99+ (available in one- or two-pack and an unscented version).

    8. A Crease Piece Creation Kit that'll help you effortlessly create a cut crease (which is basically just adding contrast to your eyeshadow look). It may sound complicated, but with this little guy it's not — just hold it up to your eye, swipe on your eyeshadow, and you'll end up looking like Patrick Ta did your makeup for you!

    the Crease Piece handle and all three sets included
    gif of a model using the crease piece to create an eyeshadow look
    Crease Piece, www.tiktok.com

    Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people. 

    Check out a TikTok of the Crease Piece in action!

    Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner

    Get it from Crease Piece for $24.99 or from Amazon for $25.

    9. And some Eyeshadow patches to achieve those ~crisp~ eyeliner and shadow lines that you cannot ever seem to get perfect by just freehanding. Not to mention it'll help protect the rest of your face from fallen makeup.

    a model's eye with the patch underneath putting on eyeshadow / the models eye with a crisp line from where the patch was
    a reviewer shows the clean line of eyeshadow after using the patches

    These have adhesive on the back so nothing moves around in the process.

    Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    Get a 120-pack from Amazon for $5.99

    10. A set of pimple patches that are not only effective but also satisfying. Just place one of these on your pimple, go to bed, and wake up to a drastically smaller pimple — and a satisfying patch full of all the gunk it pulled out.

    Reviewer's chin with a large pimple and a pimple patch on top
    Same reviewer but now the pimple patch has a white circle in the middle

    Mighty Patch was created in 2017 by Hero Cosmetics which is a woman-owned and Asian-owned company, founded by current CEO Ju Rhyu. Hero Cosmetics now creates cleansers, toners, pimple patches, and more.

    Promising review: "I love this product! I am an adult with acne. When new ones pop up, put one of these patches on at night and by the morning the pimple is gone. Poof! It even works to pull out cysts — but you need several days for those. I also have really sensitive skin and these don’t bother it one bit. I love these!!" —Rebekah W.

    Get a 36-count from Amazon for $11.97.

    11. color corrector, which is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear as fast as the snow in your yard once April comes around.

    Multiple hands displaying various shades of the color corrector
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $26 (available in six shades) or from Amazon for $26 (available in four shades).

    12. smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match, which inevitably it never does. Once you get this eyeliner, you will n e v e r have to deal with that again!

    close up of reviewer with winged eyeliner on their eye
    reviewer holding the two stamps to show the shape

    Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!

    Promising reviews: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

    "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds

    Get a set of two from Amazon for $14.98+ (available in three styles as well as a combo set).

    13. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.

    reviewer's child before with hair stick up and after much smoother
    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $10.99+ (available in 10 colors and two-packs).

    14. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment so you can get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all: eyeshadow, lipstick, and blush — that's basically a full face of makeup with one tube.

    a model wearing light pink on their eyes and lips
    a model wearing pink and gold on their eyes
    a model with an dramatic eye look
    Danessa Myricks Beauty, Sephora

    See why one TikToker loves it here

    Danessa Myricks Beauty is a Black woman-owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

    Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey

    Get it from Sephora for $20 (available in 35 colors and three finishes).

    15. Maybelline's Total Temptation Eyebrow Definer Pencil to transform your sparse brows into the full ones of your dreams. You can make 'em bushier than a bunny's tail if that's the vibe you're going for. 

    The tool comes with two ends: one a small eyebrow brush and the other a specially edged eyebrow pencil.

    Promising review: "I bought this because it looked like an alternative for Goof Proof brow pencil and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T. 

    Get it from Amazon for $8.54 (available in four shades).

    16. Or an eyebrow stencil kit, which includes 30 wearable stencils so you can create perfect (and matching!) eyebrows when you're shaping or filling them in.

    a reviewer wearing one of the included eyebrow stencils
    top: a reviewers eyebrows with many of the outer hairs gone, bottom: the same reviewer after using the stencil to fill in their brows

    The kit comes with 30 eyebrow stencils, a shaping razor, and a double-sided waterproof eyebrow pencil.

    Promising review: "Really great! Surprisingly! I bought these expecting the worst and they were awesome! There are tons of different eyebrow stencil options. I found one closest to my eyebrow shape. I struggle with drawing my eyebrows to match. Their shapes are naturally quite different. This set did a great job. I used my own brow pencil however because the light brown color is very crayon brown. I like a more taupe color for my brows." —Chls

    Get it from Amazon for $14.99 (available in three colors and a smaller set).

    17. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with sooo much less effort.

    Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer

    Get it from Amazon for $4.99+ (also available as a three-pack).

    18. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and more hydrated than your grass after allll of April's showers.

    Reviewer selfie showing pore-free skin
    Reviewer holding container of primer with some used to show the consistency

    Promising review: "I was skeptical but after trying this Poreless Putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —Christy

    Get it from Amazon for $10.

    19. A Revlon One-Step dryer that will give you a salon-like blowout in the comfort of your own home. No more juggling a blow-dryer and a hairbrush — this tool combines them and will make your life soooo much easier.

    a reviewer with wavy and frizzy hair before and after it being all straight and smooth
    a reviewer with tight curls before and after straight hair

    P.S. Revlon also has a One-Step Styler specifically for curly hair for only $33.14! It has over 45,000 5-star ratings and is just as loved as this original One-Step dryer.

    Promising reviews: "I absolutely love this product. I haven’t had to use a blow dryer or straightener since getting this. It is so easy to use and cuts my time in half. My hair is thinning as I age and this gives much more body to my hair. Wish I had gotten one of these years ago." —Kelly Carreiro

    "Omg! It really works on natural 4c hair!! This thing is amazing and what I have been needing for a long time! I was skeptical and thought only worked on people that already had good hair. So not true!!! I’m so impressed! It’s sturdy and heavy. The hot gets really hot and the cool it really cool! To get the results I achieved, I washed and towel blotted my hair. Added a little castor oil and dried using a rolling motion. My hair was completely dry in about 15 minutes! It’s so nice and fluffy and has so much body! Oh yeah I have to mention that when drying and using the rolling motion, the cord turns along with it so you don’t have to worry about it curling and knotting up! I hope it lasts a while because this is my go-to now!!" —Ree Ree

    Get it from Amazon for $34.99+ (available in two versions and nine colors).

    20. An overnight hair curler to give you amazingly bouncy curls with no damage because there is no heat!! The curler is made with mulberry satin to help prevent tangled hair. You'll be able to ~spring~ out of bed in the morning ready for the day instead of spending like an hour doing your hair.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching scrunchies and a hair clip with purchase!

    Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray, and I have bouncy curls for the rest of the day....Works better than curlings iron for me!" —nikki liu

    Get it from Amazon for $7.99+ (available in six colors/patterns).

    21. Or a 42-pack of no heat curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like other curlers. Just wrap your hair around the rods, fold them, and when you take them out, you'll be in awe of how good your hair looks.

    A reviewer with the foam rods in their hair
    The same reviewer with voluminous curls in their hair after use (type 4C hair)

    Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how awesome these are!" —Amazon Customer

    Get them from Amazon for $9.95.

    22. A sheer tint Maybelline BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate, and smooth. (Dang, what can't this thing do?!) Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne. 

    a reviewer before applying the bb cream
    the same reviewer after applying the bb cream

    Promising review: "Personally, I never liked a liquid form of makeup, it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first-time makeup users." —Rene 

    Get it from Amazon for $7.34+ (available in five shades).

    23. And a Maybelline multiuse concealer that can not only conceal, but contour and correct as well, so you don't have to hear anyone say "oh you look tired" today. This concealer provides you with 12 hours of moisture and medium coverage. You're gonna be looking bright-eyed and bushy-tailed in no time!!

    Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a two-in-one tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

    Get it from Amazon for $8.49+ (available in 45 colors).

    24. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're gonna be more excited about finding this than you would be finding the golden egg on your Easter egg hunt.

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising reviews: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $9.98.

    25. Honeyskin Ultimate Face and Body cream designed to help fight rosacea, dry skin, flaking, and acne while soothing and rejuvenating your skin. It'll be especially helpful during the awkward transition from winter to spring when your skin is confused by the temperature fluctuations. What could make this better? Oh, just the ahhmazing anti-inflammatory ingredients — manuka honey, Australian cehami, and shea butter.

    Promising review: "Simply the best healing, refreshing cream anywhere. This cream is simply magic. I have some rosacea and since I have been using it, I seldom have any breakouts on my face. I had mild psoriasis on my elbows and it is all but gone. One day I got a sunburn and put this on and all the stinging was gone immediately and it never peeled. I have tried many top-of-the line products before this. This is simply fabulous. A friend told me that he had been recommended this by his dermatologist and it was wonderful. I believed him! Glad I got it." —Carole Ciraulo

    Get it from Amazon for $14.76+ (available in three sizes).

    26. A tube of retinol night cream that you'll have to see to believe — put it on at night, and after using it for a bit, you could start waking up with smooth and radiant skin.

    Reviewer holding tube of Roc Retinol night cream
    A reviewer's forehead before with wrinkles and after with them less noticeable

    Promising review: "I am on my second tube of this and it's the best retinol cream I have ever used, hands-down. I have not had to visit my dermatologist for Botox in months because this has kept my forehead and brow lines nice and smooth. Pretty amazing. And it doesn't irritate my sensitive skin." —Victoria

    Get it from Amazon for $18.20.

    27. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own — either way, you'll be loving your results.

    Model with half their face using treatment and half without
    Two jars of Dr. Jart+, one open one closed
    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get a mini from Sephora for $25 or a full size from Amazon for $35.44

    Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

    28. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities.

    reviewer before and after wearing the foundation
    reviewer's compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since MAC Studio Fix." —Maria Webba

    Get it from Amazon for $7.99+ (available in 13 shades).

    29. A deeply conditioning hair mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage! You're gonna be so thrilled with this, you may as well have found it sitting in a pot of gold at the end of a rainbow.

    Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This hair mask is designed for all hair types to help repair breakage, heat, and color damage.

    Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

    Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.

    Get it from Amazon for $17.99.

    30. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

    Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a followup response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

    Get it from Amazon for $15.95.

    31. Bed Head Wave Artist Deep Waver to create perfect beachy waves, no ocean required! It's so easy — just clamp it closed and repeat all the way down your hair. 

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe! And FYI, this hair tool also reduces frizz and adds shine, too.

    Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!! I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 minutes or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt

    "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. it took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days. I highly recommend." —Ana V.

    Get it from Amazon for $29.99+ (available in two colors).

    32. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas. 

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.24.

    33. teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life. After all, you're gonna want to have some pearly whites for your photo session with the Easter Bunny.

    Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applying to all teeth and voila! :)" —Samantha Till

    Get a two-pack from Amazon for $18.95.

    34. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer with undefined curls
    Reviewer showcasing their natural, curly hair after using the brush

    Promising reviews: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia

    "I'm never going back to cheap brushes again....Only Denman from now on. This brush does exactly what is advertised. I never knew how important it is to invest in a good quality brush until now and I'm very happy with my purchase." —Amazon Customer

    Get it from Amazon for $22.81+ (available in three colors).

    For more info on how to use it, check out this instructional video!

    35. A bottle of Tend Skin Solution to help reduce razor bumps and ingrown hairs and make shaving less of an irritating task and more of a part of your self-care routine. Just apply a thin layer after shaving and stop dealing with the painful aftermath.

    Back of reviewer's legs covered in razor burn, ingrown hairs, and irritated bumps
    The same legs without the redness or excessive bumps, with a few minor dark scars left

    Promising review: "This product is a lifesaver, simply amazing!! My before picture (above) is from two months ago without using Tend Skin after shaving. That’s how bad my thighs used to get two to three days after shaving. I used to cry so much because EVERYTHING hurt my thighs, including my silk covers. My after picture is from two months later. As you can see it’s a tremendous difference. Although I still have scars, my shaving doesn’t bring tears to my eyes anymore. It’s helped with razor bumps, ingrown hairs, dark spots, and my sensitivity to denim." —Kim

    Get it from Amazon for $18.99+ (available in two sizes).

    36. A bottle of Blume's Meltdown Acne Oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup. Your confidence is gonna ~bloom~ as your skin starts clearing up.

    before and after showing a model with a breakout on their face and then their face looking much clearer
    Blume Meltdown acne oil bottle with oil drops around on a surface
    Blume

    See why one TikToker is a fan here!

    Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging. 

    Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.

    Get it from Amazon for $27.95 or Blume $28+ (available in two sizes).

    37. A bottle of Elizavecca Hair Treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    A BuzzFeed Shopping editor's before-and-after of her hair looking damaged and frizzy compared to it looking more smooth and healthy
    the tube of hair treatment
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!

    Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

    "Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat

    Get it from Amazon for $6.53.

    And read our full review of Elizavecca's Hair Protein Treatment.

    The reviews used in this post have been edited for length and clarity.