We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A microplane foot file just like the one they use at nail salons (except wayyyy more affordable than a full-on pedicure). Now you can remove your calluses and cracked skin from the comfort of your own home.
See how much dead skin one TikToker was able to remove from their husband's feet here (warning: it's kinda gross).
Promising review: "I have purchased every callous cream on the market and it has been a waste of time and money. This simple device is a miracle worker. The callous on my big toe is very, very hard and the nearby callous along the side of the foot, while not as large and hard, is also difficult. I have used this device three days in a row, taking off a little at a time and not applying pressure. I apply lotion before and after using it and both areas show substantial improvement. It is important that you do not rush this process. Just a little at a time. Remember how long it took for that callous to form! Because I have been gentle and careful I have no pain. Cleaning is simple. I wholeheartedly recommend!" —desertdragonfly
Get it from Amazon for $9.95.
2. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and watch your skincare woes disappear. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.
See why one TikToker is a fan here!
Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging.
Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.
3. A bottle of Elizavecca Hair Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's better than Olaplex (& less than 1/3 of the price)!
See it in action on TikTok here.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!
Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
"Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat
Get it from Amazon for $7.65.
And read our full review of Elizavecca's Hair Protein Treatment.
4. A bottle of CeraVe's Hydrating cleanser gentle enough for everyday use, but made with powerful enough ingredients (hyaluronic acid, ceramaides, glycerin) to remove dirt, makeup, and excess oils.
Watch one TikToker test it out here!
Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne
Get it from Amazon for $14.57+ (available in two sizes).
5. A six-piece set of high-performance matte lipsticks so you can have ~options~ and still pay less than what you'd pay for *one* color of another brand. Don't worry, just because they're inexpensive doesn't mean they are cheap, reviewers are saying they preform just as well as those more expensive brands.
Watch one TikToker's review here!
Promising reviews: "What can I say, I saw a TikTok about this lipstick and had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
"These are amazing. I got them on a whim from one of those 'TikTok made me buy it' lists. Reasonably priced (six for the price of one other brand). They dry quick. They don't smudge. Yes I reapply to touch up, but I do that with all of them." —Amber
Get a six-piece set from Amazon for $11.88+ (available in three color combos).
6. An adorable octopus-shaped blackhead remover that can fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, look how stinking cute this is, why wouldn't you want to have this little guy be part of your beauty routine??
See it in action on TikTok here!
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $10.63.
7. A recyclable and cruelty-free matcha-infused moisture stick designed with many uses from hydrating dry lips and skin to reducing dark circles and puffiness, all packed into a lip balm-sized tube!
Check out a TikTok of the matcha stick in action.
Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health.
Promising review: "Ok. Let’s start, by: 'I never write reviews." I initially saw this on TikTok under: things that get me the most compliments, and was like: yes! So I ordered one as it was affordable. I’m sorry, but this is the best thing invented since sliced bread. Actually. I use it under my eyes, and as a teenager, I sometimes (that means most of the time:)) don’t get enough sleep. This, is my savior. No trash on my friends or whatever, but she is more reliable than my besties. Just get it." —vanessa
Get it from Cocokind for $9.
8. A Denman Hair Brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
Check out an instructional TikTok here!
Promising reviews: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
"I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia
Get it from Amazon for $20.90+ (available in three styles and seven colors).
9. A Korean microdermabrasion mitt so you can finally ~effectively~ remove all the dead skin that has been building up on your body for...longer than we might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely.
Watch one TikToker use it to remove their self-tanner build-up here!
Promising reviews: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer
"I'll be honest; I thought this would be another thing I saw on TikTok that was way overhyped. I have super dry skin and despite using lotions, oils, and gentle body washes. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1000/10." —Ruth B.
Get it from Amazon for $5.50+ (available in one- or two-pack).
10. A bottle of First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone and all power to ya!! Reviewers with all kinds of skin conditions — eczema, keratosis pilaris, plain old sensitive skin — swear by this product!
Check out a dermatologist reviewing it on TikTok here!
Promising reviews: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana
"I've had KP forever and I get flare-ups from heat, friction, and sweat on my legs really bad in summer. I use this exfoliator after I shave my legs and it does wonders on the skin. Not only does it calm the angry bumps when I have a flare-up, but it also helps to soothe the skin and prevent future bumps. I don't know how I was surviving without this product for so long." —Lindsay
Get it from Amazon for $12+ (available in three sizes).
11. A bottle of fan-favorite Bio-Oil with sooo many uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out and you may just discover the next big thing to put it on!
Check out a reviewer's before-and-after TikTok here!
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $8.92+ (available in three sizes, as well as a pack of three).
12. A bottle of Maybelline's Instant Age Rewind concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.
Watch one TikToker apply it here!
BuzzFeed Shopping editor Emma Lord says: "TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like 'OKAY, REFLECTION, YOU GOT THIS' before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full Maybelline Instant Age Rewind Concealer review for more deets.
Get it from Amazon for $8.80 (available in 18 shades).
13. A set of dermaplaning razors so you can gently remove the peach fuzz on your cheeks or pesky eyebrow hairs that you simply cannot catch with your tweezers.
Check out a reviewer using this dermaplaning razor on TikTok here!
It'll also make your skin feel softer because it exfoliates as it shaves!
Promising reviews: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
"Literally the best thing I've ever bought on Amazon! I've been doing dermaplaning for 10+ years and this is the first time in my life I actually didn't cut myself. The razors are incredibly sharp but smooth on the skin and to do my whole face took 10 times less time than before while using different brands. I just regret I didn't find these sooner and I was torturing and cutting myself in the past with cheaper brands. Do not hesitate, you will be amazed as much as I am." —Veronica
Get a set of three from Amazon for $5.67+ (also available in a nine-pack).
14. A bottle of Tower 28's SunnyDays Tinted Sunscreen Foundation that is the ultimate multitasking product — protect your skin with SPF 30 *and* even out your complexion. Save time by cutting down on alllll the layers of product you apply.
See why one TikToker likes it here!
Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.
Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" —KWally21
Get it from Sephora for $30 (available in 14 shades).
15. A bottle of L’Oreal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the nearly 25,000 5-star ratings prove that this might just be real life magic.
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair and add one extra dose if you have long hair.
Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $9.28.
16. A jar of E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
Check it out in action on TikTok here!
Promising reviews: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
"I read reviews about this primer and at the price, I was a little skeptical. I threw my more expensive primer away as soon as I got this! Very nice coverage, just remember a little bit goes a long way!" —Byron
Get it from Amazon for $8.70.
17. A painless, mint-flavored teeth-whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.
Promising reviews: "I have to say, I was skeptical about this product from all the TikTok craze about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria B.
"I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $19.99+ (also available in a four-pack).
18. A popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of five to seven days) from your feet to reveal a smoothness you haven't experienced since you learned to walk.
Check it out in action on TikTok here!
With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days (with remarkably softer feet in two weeks!).
Promising reviews: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and it just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme
"I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma E.
Get two pairs from Amazon for $16.37+ (available in two sizes, 10 scents and three quantities).
19. An Onset soap eyebrow kit so you can achieve thicker-appearing brows ~effortlessly~ that are not only fluffed up, but will actually stay in place all day!
Promising reviews: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
"Saw this product on TikTok and it's great, just follow the directions. It really keeps the eyebrows in check. Will purchase again." —Rkyptana
Get it from Amazon for $4.99+ (also available in a two-pack and with gel).
20. A set of satin pillowcases designed with your delicate skin and hair in mind. These will have you waking up refreshed and ~almost~ as put together as basically any character in a movie during those *I woke up like this* scenes (unfortunately they won't be able to perfectly apply your *no makeup makeup* look).
Promising reviews: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key
"I had mixed feelings about this purchase and thought what the heck let me see what the hype is all about. I was presently surprised how well I slept and how smooth and silky my hair felt in the morning. Usually my hair feels dry and frizzy but this pillow case really does work. I’m one of those people who saw it on TikTok and purchased on Amazon, lol.. TMI, but if you sleep with your mouth open like I do, don’t worry the pillow case doesn’t leave any stains/marks." —Cece
Get a set of two from Amazon for $9.99+ (available in 21 colors and four sizes).
21. A bottle of Youthforia's BYO Blush which is basically magical — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.
Watch one TikToker rave about it here!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!
Promising reviews: "Best summer blush. My two favorite things about this blush are its versatility and its longevity. It always makes me look naturally flushed from being in the sun, even if I've been inside all day 🤭 I like that it looks different on me and my sister, even though we have similar skin tones! And since it's an oil, it's great for wearing to work (I work in food service) since I don't have to worry about it transferring onto my mask or fading before the end of my shift. Love this!!" —Sahrang H.
"First of all, it's everything. E-V-E-R-Y-T-H-I-N-G. This is extremely compatible with the glass skin look: It's super dewy but has massive staying power. I put this on at 4 p.m., I woke up at 6 a.m., and it's still on! I originally planned to only wear this on no makeup days as I was worried that, as an oil product, it may lift my makeup underneath. I can say now with confidence it doesn't mess with my base at all. It doesn't feel heavy, is easy to blend, and makes my skin look plump. I've been complimented on my skin, rather than my makeup, with this product on. I generally don't believe in hype, but I see why someone would be excited about this product — there's simply nothing like it, and it does a fantastic job. Looking forward to Youthforia future products!" —Lalita
Get it from Amazon or Youthforia for $36.
22. A Revlon oil-absorbing volcanic face roller because let's be honest, you've been out and about before, seen your face in a mirror or reflection and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine immediately.
Check out a reviewer trying it on TikTok here!
This is better than the commonly used blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events.
When it's time to clean, just pop out the little ball, rinse, and air dry.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $14.49.
23. A reviewer-beloved anti-dandruff shampoo designed to actually get to the root (see what I did there…like hair roots…) of the problem. This shampoo stops what is causing the dandruff, instead of just trying to treat the symptoms of flaking hair and itchiness.
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.
Promising reviews: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C.
"I am a wavy haired female and I used new product (gel) that broke out my scalp. I had seen this product on TikTok of a dermatologist that I follow and he loves the shampoo. So, I gave it a try before going to the doctor. After only one use, my scalp was healing. I use it every other week for preventative measures and feel like it clarifies my hair as well. I just would not recommend using frequently on high porosity, fine, medium density, wavy hair." —shae
Get it from Amazon for $14.67.
24. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes everyday sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
Watch a TikTok reviewer apply the mascara here!
BuzzFeed Shopping editor Emma Lord says: "Hello, that is my face above, because I bought into the hype of over 100,000 positive reviews and now I will never look back!! It doesn't get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Great coverage on the first swipe! I have been searching for a good mascara for months and have had no luck. I saw this was on sale and had good reviews so figured I’d give it a try. I was really really surprised most mascaras are goopy the first time you try time and end up getting all over I didn’t have an issue with this one which was a pleasant surprise, the brush is fiber and not silicon another pulse for me, first swipe I was shocked, it covered well and made my lashes look thicker and longer, I waited a few seconds and applied one more coat and that was it! No need to keep going back over them, I haven’t tried to remove it yet but I’m very happy with it and I think my search for the perfect mascara might be over!" —Amber Barrie
Get it from Amazon for $4.99.
25. A box of Mighty Patch blemish patches that are not only effective but also satisfying. Just place one of these on your pimple, go to bed, and wake up to a drastically smaller pimple — and a satisfying patch full of all the gunk it pulled out.
Check these out on TikTok here!
Mighty Patch was created in 2017 by Hero Cosmetics which is a woman-owned and Asian-owned company, founded by current CEO Ju Rhyu. Hero Cosmetics now creates cleansers, toners, pimple patches, and more.
BuzzFeed Shopping editor Ciera Velarde says: "I've used this specific brand for years now and have found them to be the best at reducing the size and redness of breakouts! Whenever I notice a zit popping up, I put one of these one right before bed, and it stays put all night, even when I toss and turn a lot. By morning, it's much less noticeable and is practically nonexistent when I cover the zit with makeup. It's such a great practically zero-effort way to treat blemishes!"
Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway
Get a pack of 36 from Amazon for $12.99.
26. A shampoo scalp massager to soothe your scalp while also exfoliating, removing dandruff, and promoting healthier hair growth. Who knew one little tool could be so versatile?!
Check it out in action on TikTok here!
Promising reviews: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
"Okay, I haven't seen anyone mention this so maybe it's just be, but I have very fine wavy hair. I have a lot of hair but it's so fine it just sits flat on my head. I used this on my dry hair as soon at it was delivered an Hol-lee-volume! This has made my hair feel so much thicker. I'm not sure if it's because it's getting rid of buildup (my best guess) or what but I completely didn't expect it. I honestly just bought this because I saw it on TikTok and thought it would feel good. I encourage anyone with fine hair to give this a try. At worst, it will give you a really nice head massage." —Ashley G.
Get it from Amazon for $6.98+ (available in three colors).
27. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment so you can get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all — eyeshadow, lip stick, and blush — that's basically a full face of makeup with one tube.
See why one TikToker loves it here!
Danessa Myricks Beauty is a Black, woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!
Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey
Get it from Sephora for $18 (available in 31 colors and three finishes).
28. A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match only to eventually give up. Once you get this eyeliner, you will n e v e r have to deal with that again!
Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!
Promising reviews: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds
Get a set of two from Amazon for $14.97+ (available in three styles as well as a combo set).
29. A popular facial applicator brush so you can stop sticking your fingers in your face masks and getting it under your nails 😖. Since they are silicone, you don't have to worry about *any* of the product getting absorbed into the brush.
See it in action on TikTok here!
Promising reviews: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
"I bought these cause I saw them in a TikTok and it does make a huge difference when applying a mask. I used to use brushes and it was hard to clean them so I threw them away and now use these. They’re made of silicone with makes it easier to clean." —Alisson
Get a two-pack from Amazon for $5.50.
30. A bottle of Peach & Lily's Glass Skin Refining Serum designed to help you achieve that "glazed donut" skin that is all over TikTok. Not only will your skin look perfectly ~glassy,~ but it will be visibly hydrated, brightened, and firmed.
See why one TikToker is a fan here!
Peach & Lily is an Asian woman-owned small business that makes Korean skincare products using natural, toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily, Target, or Amazon for $19+ (available in two sizes — not all sizes available at all retailers).
31. A bottle of cuticle repair oil made with Jojoba oil to deeply penetrate your dry cuticles and promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.
Watch one TikToker apply it here!
Promising reviews: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra
"I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and pealing, I always have my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!" —Jocelyn N.
Get it from Amazon for $8.50+ (available in four sizes as well as a pen version).
32. A gorgeous Juvia's Place bronzer duo so you can achieve that perfectly sun-kissed glow without actually stepping foot outside. The dual toned palate lets you mix and match your shades to create the perfectly pigmented, contoured look.
Watch TikTok makeup guru Mikayla Nogueira review and apply the bronzer here!
Juvia's Place is a Black woman-owned small business dedicated to inclusive beauty for all genders and skin tones, and their vibrant products celebrate founder Chichi Eburu's African heritage.
Promising reviews: "It's hard finding a good contour and bronzer shade that aren't too orange on my skin tone — so happy I found this on TikTok and ordered it!" —Avery
"Amazingly beautiful and pigmented. Smooth and looks so good on my dark skin. Finally achieved that glowy look I've been after!" —Tavosius
Get it from Ulta for $20 (available in five duos).
33. A bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).
Watch one TikToker's before-and-after in real time here!
It's designed to work on all hair types, and reviewers with 2a–4c curls love it!
Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
"This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison
Get it from Amazon for $9.66 (also available as a two-pack).
34. A bottle of Fake Halo nail polish designed to give you a ~magnificent~ and holographic manicure that will make it instantly clear why everyone on TikTok is loving it. I mean, just look how stunning. I'm about to order myself a bottle and can't even paint my own nails very well.
Watch one TikToker apply several Mooncat shades, including Fake Halo, to their nails here!
Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin, who sees nail polish as a "symbol of rebellion" and considers the brand's *gorgeous* products to be "wearable art."
Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L.
Get it from Mooncat for $15.
35. A sleek folding travel mirror with adjustable brightness so you can see your face perfectly well, even in those horribly lit hotel rooms. The adjustable stand props up the mirror when you are using it, and folds down when it's time to pack up and head to your next destination.
See why one TikToker calls it a "travel essential" here!
It comes with a rechargeable battery!
Promising reviews: "Absolute must for travel. Hotels and Airbnbs rarely have both good lighting and a good mirror to sit down and do your makeup at. With this guy though, you won't have that worry. The different lights are wonderful for different settings; the mirror is sturdy and lightweight. It does not feel cheap at all, in fact, it is the best travel mirror I have purchased. I am now using this on a daily basis, so I think it was an awesome find, not just for traveling but also for every day! It also is really slim and fits in your carry-on easily." —Alexandra
"I have been looking for something like this for so long. TikTok helped me find it and it’s exactly as what’s shown! The different light settings are all great, they are all bright, sturdy mirror/stands up well with no issues, good quality, not too big, not too small. Great for travel and every day use. I’m 10/10 happy with this purchase!" —Chloe
Get it from Amazon for $34.99+ (available in five colors).
The reviews used in this post have been edited for length and clarity.