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    35 Amazing Beauty Products So You Can Upgrade Your Whole Routine In 2024

    2024 is gonna be your year. Your beauty routine is gonna pop off with these✨🎉🤩🍾.

    1. A Revlon One-Step dryer that will give you a salon-like blowout in the comfort of your own home. No more juggling a blow-dryer and a hairbrush — this tool combines them and will make your life soooo much easier.

    a reviewer with wavy and frizzy hair before and after it being all straight and smooth
    a reviewer with tight curls before and after straight hair

    P.S. Revlon also has a One-Step Styler specifically for curly hair for only $37.78! It has over 30,000 5-star ratings and is just as loved as this original One-Step dryer.

    Promising reviews: "I absolutely love this product. I haven’t had to use a blow-dryer or straightener since getting this. It is so easy to use and cuts my time in half. My hair is thinning as I age and this gives much more body to my hair. Wish I had gotten one of these years ago." —Kelly Carreiro

    "Omg! It really works on natural 4c hair!! This thing is amazing and what I have been needing for a long time! I was skeptical and thought only worked on people that already had good hair. So not true!!! I’m so impressed! It’s sturdy and heavy. The hot gets really hot and the cool it really cool! To get the results I achieved, I washed and towel blotted my hair. Added a little castor oil and dried using a rolling motion. My hair was completely dry in about 15 minutes! It’s so nice and fluffy and has so much body! Oh yeah I have to mention that when drying and using the rolling motion, the cord turns along with it so you don’t have to worry about it curling and knotting up! I hope it lasts a while because this is my go-to now!!" —Ree Ree

    Get it from Amazon for $39.89.

    2. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.

    Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer

    Get it from Amazon for $4.99.

    3. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    Reviewer selfie showing pore-free skin
    Reviewer holding container of primer with some used to show the consistency

    Promising review: "I was skeptical but after trying this poreless putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —Christy

    Get it from Amazon for $9.99.

    4. Eyeshadow patches to achieve those ~crisp~ eyeliner and shadow lines that you cannot ever seem to get perfect by just freehanding. Not to mention it'll help protect the rest of your face from fallen makeup.

    a model's eye with the patch underneath putting on eyeshadow / the models eye with a crisp line from where the patch was
    a reviewer shows the clean line of eyeshadow after using the patches

    These have adhesive on the back so nothing moves around in the process.

    Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    Get a 120-pack from Amazon for $6.99

    5. A Korean microdermabrasion mitt so you can finally ~effectively~ remove all the dead skin that has been building up on your body for...longer than we might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely.

    reviewer's leg next to the black mitt, both of which are covered in dead skin that was rubbed off by the mitt
    reviewer's hand in the black mitt, which is covered in dead skin

    Watch one TikToker use it to remove their self-tanner build-up here!

    Promising reviews: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer

    "I'll be honest; I thought this would be another thing I saw on TikTok that was way overhyped. I have super dry skin and despite using lotions, oils, and gentle body washes. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg

    Get it from Amazon for $7.99+ (available in one- or two-pack). 

    6. A long-lasting makeup setting spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion. 

    a model at the beginning of the day and at the end of the day with makeup still in place
    model before and after going underwater using setting spray with makeup still in place
    Sephora

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend."

    Promising review: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. —which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp

    Get it from Amazon or Sephora for $16+ (available in two sizes).

    7. An overnight hair curler to give you amazingly bouncy curls with no damage because there is no heat!! Check off "use fewer hot tools" from your New Year's resolutions list. The curler is also made with mulberry satin to help prevent tangled hair.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!

    Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curlings iron for me!" —nikki liu

    Get it from Amazon for $7.99+ (available in seven colors/patterns).

    8. Or, a 42-pack of no heat curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like other curlers. Just wrap your hair around the rods, fold them, and when you take them out you'll be in awe of how good your hair looks.

    A reviewer with the foam rods in their hair
    The same reviewer with voluminous curls in their hair after use (type 4C hair)

    Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how awesome these are!" —Amazon Customer

    Get it from Amazon for $13.99.

    9. A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate, and smooth (dang, what can't this thing do?!). Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne. 

    a reviewer before applying the bb cream
    the same reviewer after applying the bb cream

    Promising review: "Personally, I never liked a liquid form of makeup it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first-time makeup users." —Rene 

    Get it from Amazon for $7.71+ (available in four shades and a two-pack). 

    10. An eyebrow stencil kit, which includes 30 wearable stencils so you can create perfect (and matching!) eyebrows when you're shaping or filling them in.

    a reviewer wearing one of the included eyebrow stencils
    top: a reviewers eyebrows with many of the outer hairs gone, bottom: the same reviewer after using the stencil to fill in their brows

    The kit comes with 30 different eyebrow stencils, a shaping razor, and a double-sided waterproof eyebrow pencil.

    Promising review: "Really great! Surprisingly! I bought these expecting the worst and they were awesome! There are tons of different eyebrow stencil options. I found one closest to my eyebrow shape. I struggle with drawing my eyebrows to match. Their shapes are naturally quite different. This set did a great job. I used my own brow pencil however because the light brown color is very crayon brown. I like a more taupe color for my brows." —Chls

    Get it from Amazon for $14.99 (available in three colors and a smaller set).

    11. A heat-activated anti-frizz treatment to apply before you blow-dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.

    Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

    Get it from Amazon for $12+ (available in two sizes).

    12. Maybelline multi-use concealer that can not only conceal, but contour and correct as well, so you don't have to hear anyone say "oh you look tired" today. This concealer provides you with 12 hours of moisture and medium coverage.

    Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a two-in-one tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

    Get it from Amazon for $6.64+ (available in six shades).

    13. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. 

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising reviews: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $9.98.

    14. A blurring setting powder that'll help create silk smooth, poreless-looking, matte skin for up to 14 hours… I mean come on, what kind of sorcery is this?!

    model before and after using blurring powder
    model holding setting powder
    Sephora

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!"

    One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

    Promising review: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

    Get it from Sephora for $18+ (available in two sizes and three finishes).

    15. Honeyskin Ultimate Face and Body cream designed to help fight rosacea, dry skin, eczema, flaking, and acne while soothing and rejuvenating your skin. What could make this better? Oh, just the ahhmazing anti-inflammatory ingredients — manuka honey, Australian cehami, and shea butter.

    Promising review: "Simply the best healing, refreshing cream anywhere. This cream is simply magic. I have some rosacea and since I have been using it, I seldom have any breakouts on my face. I had mild psoriasis on my elbows and it is all but gone. One day I got a sunburn and put this on and all the stinging was gone immediately and it never peeled. I have tried many top-of-the line products before this. This is simply fabulous. A friend told me that he had been recommended this by his dermatologist and it was wonderful. I believed him! Glad I got it." —Carole Ciraulo

    Get it from Amazon for $18.45+ (available in two sizes).

    16. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results. 

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $23.50+ (available in two variations and an eyebrow version). 

    17. And a lash-lifting kit so you can add the curl effect to your now super long and thick lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets. 

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    18. A tube of retinol night cream that you'll have to see to believe — put it on at night, and after using it for a bit, you could start waking up with smooth and radiant skin.

    Reviewer holding tube of Roc Retinol night cream
    A reviewer's forehead before with wrinkles and after with them less noticeable

    Promising review: "I am on my second tube of this and it's the best retinol cream I have ever used, hands-down. I have not had to visit my dermatologist for Botox in months because this has kept my forehead and brow lines nice and smooth. Pretty amazing. And it doesn't irritate my sensitive skin." —Victoria

    Get it from Amazon for $21.89.

    19. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own — either way, you'll be loving your results.

    Model with half their face using treatment and half without
    Two jars of Dr. Jart+, one open one closed
    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get a mini from Sephora for $22 or a full size from Amazon for $43.99

    Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

    20. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities.

    reviewer before and after wearing the foundation
    reviewer's compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $10.14+ (available in 17 shades).

    21. A deeply conditioning hair mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage! 

    Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This hair mask is designed for all hair types to help repair breakage, heat, and color damage.

    Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

    Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.

    Get it from Amazon for $17.59.

    22. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

    Promising review: "I'm 55-years-old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a followup response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

    Get it from Amazon for $20.

    23. Bed Head Wave Artist Deep Waver to create perfect beachy waves, no ocean required! It's so easy — just clamp it closed and repeat all the way down your hair. 

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe! And FYI, this hair tool also reduces frizz and adds shine, too.

    Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!!... I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 minutes or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt

    "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. it took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.

    Get it from Amazon for $32.99 (available in two colors).

    24. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas. 

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    25. BYO Blush Oil, which is basically magical blush — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.

    three models holding and wearing the color changing blush
    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.

    Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia or Amazon for $36.

    26. Humane Benzoyl Peroxide 10% treatment made with the maximum dose of benzoyl peroxide (so you sensitive skin folks, this one isn't for you) to help clear out your pores and kill bacteria, revealing your gorg skin that your stubborn acne has been hiding.

    Promising review: "After being to a number of dermatologists and not having any luck, I was feeling hopeless. I started to accept my acne was chronic, since I’m 25 and have had it since 13. My dermatologist had always told me 5% benzoyl peroxide is the same as 10%, so don’t use it. Well, 12 years later and no results, I decided to not listen to the 'expert' and give it a try for myself. I held out until the six-week mark to give it a full chance. Through dry skin, extra moisturizing, and washing my face with this product twice per day as directed (letting it sit on my face for three to five minutes before washing) I am pleased to report my skin is the clearest it has ever been in the past 12 years. When I was talking to one of my clients about this product, she said, 'I didn’t know you had acne, your skin looks so smooth and porcelain.' Well... that was a new one! Lol. I am so glad I took the risk! It will definitely dry out your skin, so find a good moisturizer." —Mackenzie

    Get it from Amazon for $25.95+ (available in two sizes).

    27. A leave-in conditioning spray designed for 👏🏼 all 👏🏼 hair types. Just apply it after you wash your hair and watch the frizz, dryness, and damage d i s a p p e a r. 

    Model showing before-and-after results of using Briogeo Farewell Frizz Rosarco Milk Leave In Conditioning Spray
    Amazon

    Briogeo is a Black-owned, woman-owned business that specializes in cruelty-free, gluten-free haircare products for all hair types.

    Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa

    Get it from Amazon for $12+ (available in two sizes).

    28. teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life. After all, it's 2024 and you've been dreaming of white teeth since…*checks watch* forever, so now's the time to make a change!!

    Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applying to all teeth and voila! :)" —Samantha Till

    Get a two-pack from Amazon for $14.96 (also available in a four-pack).

    29. An oil-removing face roller because let's be honest, you've been out and about before, seen your reflection, and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens, you can just whip this bad boy out of your purse and put an end to the shine immediately. 

    This roller is better than blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events. It's made with volcanic stone, which absorbs the extra oil on your skin. Simply roll it across your face and watch it instantly ~mattify~ without messing up your makeup! 

    Promising review: "I’m not sure how or why this works, but it actually does make the shine disappear. Must have if you tend to get oily during the day! It will not mess up your makeup." —JJones

    Get it from Amazon for $9.92.

    30. A bottle of Tend Skin Solution to help reduce razor bumps and ingrown hairs and make shaving less of an irritating task and more of a part of your self-care routine. Just apply a thin layer after shaving and stop dealing with the painful aftermath.

    Back of reviewer's legs covered in razor burn, ingrown hairs, and irritated bumps
    The same legs without the redness or excessive bumps, with a few minor dark scars left

    Promising review: "This product is a lifesaver, simply amazing!! My before picture (above) is from two months ago without using Tend Skin after shaving. That’s how bad my thighs used to get two to three days after shaving. I used to cry so much because EVERYTHING hurt my thighs, including my silk covers. My after picture is from two months later. As you can see it’s a tremendous difference. Although I still have scars, my shaving doesn’t bring tears to my eyes anymore. It’s helped with razor bumps, ingrown hairs, dark spots, and my sensitivity to denim." —Kim

    Get it from Amazon for $18.79+ (available in two sizes).

    31. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer with undefined curls
    Reviewer showcasing their natural, curly hair after using the brush

    Promising reviews: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia

    "I'm never going back to cheap brushes again....Only Denman from now on. This brush does exactly what is advertised. I never knew how important it is to invest in a good quality brush until now and I'm very happy with my purchase." —Amazon Customer

    Get it from Amazon for $22.67+ (available in two colors).

    For more info on how to use it, check out this instructional video!

    32. A bottle of Elizabeth Mott eyebrow gel to take you from hardly noticeable eyebrows to the natural (but noticeable) brows of your dreams! This simple one-step solution evenly and thoroughly coats your brow hairs with just the right amount of product!

    Promising review: "I never write reviews but this was worth the review. For whatever reason my eyebrows are covered in grays yet I have none on my head. Mind you I have very dark brows. The gray hairs are extremely noticeable. This tint magic has brought my brows back to life without looking fake. It’s completely natural-looking and easy to use. I’m buying two more. One to leave in my car and another for my desk." —Amazon Customer

    Get it from Amazon for $12.59+ (available in six colors).

    33. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.

    before and after showing a model with a breakout on their face and then their face looking much clearer
    the blue bottle of face oil next to a plant
    Blume

    See why one TikToker is a fan here!

    Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, and environmentally-friendly skincare in snazzy packaging. 

    Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.

    Get it from Amazon or Blume for $28.

    34. A bottle of Elizavecca Hair Treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    A BuzzFeed Shopping editor's before-and-after of her hair looking damaged and frizzy compared to it looking more smooth and healthy
    the tube of hair treatment
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!

    Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

    "Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat

    Get it from Amazon for $7.77.

    And read our full review of Elizavecca's Hair Protein Treatment.

    35. Nip + Fab Daily Cleansing Pads that'll reveal brighter and clearer skin by using 2.8% glycolic acid, which provides a chemical exfoliation. And to balance that out, it also has hyaluronic acid for moisture and witch hazel to soothe and tone.

    These are designed to resurface and retexture your skin, revealing an exfoliated and brightened complexion beneath!

    Promising review: "I’m really impressed with these pads. I’ve suffered from adult cystic acne for about a decade now, and have tried countless products over the years. Adding these things into my skincare routine has made my skin look bright and clear like porcelain. I still get the occasional blemish, but they’re always very small and go away in a day or two. I highly recommend them." —Caroline Powell

    Get a container of 60 pads from Amazon for $14.10.

    The reviews used in this post have been edited for length and clarity.