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    39 Korean Beauty Products That Seem Like They're Infused With Fairy Godmother Magic (They're That Good)

    "There's something magical in this bottle — I'm convinced there's a genie in this bottle." —a reviewer talking about Mixsoon Bean Essence

    1. A nourishing Etude House eye cream designed to keep the delicate skin around your eyes moisturized and firm while helping prevent fine lines. It's packed full of concentrated collagen to keep your skin bouncy and dewy. ✨

    The eye cream packaging
    The eye cream texture
    Soko Glam

    Soko Glam is an Asian-owned business based in New York City. It was founded by a wife and husband team, Charlotte and Dave Cho, who curate the products on Soko Glam by traveling regularly to Seoul to scour the Korean skincare market.

    Promising reviews: "I absolutely love this eye cream! I have a dry skin type and am prone to darkness under eyes when I’m tired. After I use a small amount my under eye glows and feels so hydrated. I am on my second jar and will absolutely repurchase it!" —Makayla

    "I really wanted an inexpensive eye cream just to moisturize and keep my skin feeling soft and subtle during winter. This did the trick. I've bought it over and over again." —Mary

    Get it from Soko Glam for $27.60 or from Amazon for $18.97.

    2. Or a Beauty of Joseon eye serum made with ginseng, retinol, and niacinamide to send your under-eye bags ~packing.~ It can help increase elasticity, reduce fine lines, fade dark spots, and enhance brightness…all of which we could use after those nights we accidentally stay up too late and miss out on our precious beauty sleep.

    Promising review: "This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried, and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy which I love. Since it has retinol I only put it on at night and use a vitamin C serum by Murad in the morning. I love this product! You can feel and see a difference after one use." —AJ

    Get it from Amazon for $16.42+ (available in two sizes).

    3. Orr a hydrating eye stick formulated with Iceland glacial water to help tighten skin and reduce the appearance of dark circles. I mean come on, the adorable little bear PLUS fancy glacier water from Iceland all while making me look like I actually slept last night?! Sign me up.

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    Get it from Amazon for $9.90+ (available in two styles and multipacks).

    4. Heimish cleansing balm that starts off as a solid before melting into your skin and helping to remove makeup, oil, and bacteria from your pores. Say goodbye to the days of scrubbing your face with like three makeup wipes only to still see the residue of your (once) bomb makeup look from earlier.

    Reviewer with a face full of makeup before using the balm and with completely clean-looking skin after using it
    Reviewer holding the jar of balm

    Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done!

    Promising review: "This is an absolute must-have! I wear makeup on an almost daily basis and this is the perfect first step cleanser. Once you start massaging it into your skin, it warms up and smooths out along you skin, removing makeup easily as well as penetrating the oils on your face. It is easy to wash off and doesn't sting my eyes. It removes ALL my make up. And since you don't need much, each container lasts me about a month. I then follow up with a foaming cleaner and the rest of my routine. I am never without this product and have yet to try one that even comes close."Amazon Customer

    Get it from Amazon for $17.09+ (available in two scents and a set).

    5. An adorable octopus-shaped blackhead remover designed to fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, look how stinking cute this is — why wouldn't you want to have this little guy be part of your beauty routine??

    a reviewer's octopus blackhead remover on the counter
    reviewer holding the remover with the cap off to show the salt on the top

    Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust

    Get it from Amazon for $8.75

    6. A cooling, calming cream by Dear, Klairs that'll help soothe skin from all kinds of conditions (i.e. rosacea, post-shave irritation, sunburns, and more). You'll love the sweet, sweet hydration and relief that comes from the combination of guaiazulene and Centella Asiatica. 

    Reviewer's irritated skin before using the calming cream
    Reviewer's face after using the calming cream showing much reduced redness and irritation on the skin

    The picture on the left (shown above) is of a reviewer with severe rosacea and the picture on the right is of the results after only four applications of less than a dime-sized amount of the cream to their face!

    Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing peeling, and helping clear up my rosacea skin irritation!" —Amazon Customer

    Get it from Amazon for $19+ (available in two sizes).

    7. A dark spot correcting serum to get your skin ✨glowing✨ with the help of 5% niacinamide and papaya extract. Seriously this may just be something Harry Potter made in his potions class. 

    before/after showing reviewer's brighter, more even looking skin tone after using the serum
    the reviewer with glowing skin

    Promising review: "I swear by this serum, it made my dark spots disappear. and I’ve been using this on and off for about four months…because I’m not consistent with my skincare lol. These photos are only about a month apart...the dark spot on my cheek completely disappeared. I don’t have photos from when I first began using it but there’s a huge improvement!" —Minah

    Get it from Amazon for $15.48+ (available in two versions).

    8. Beauty of Joseon glow serum perfect for anyone who wants to shrink the appearance of their pores and achieve that dewy, glass-like skin. But don't worry — your skin won't just be looking good, it'll also be feeling good with the added hydration from this serum.

    A reviewer holding the serum
    A reviewer with glowing skin after applying the serum

    Promising review: "From the moment I started using this serum I saw results! The combination of propolis and niacinamide in this serum is a winning formula. My complexion has never looked this radiant and healthy. It effectively addresses dark spots and hyperpigmentation, visibly reducing their appearance. What makes this serum even more remarkable is its lightweight and fast-absorbing texture. It feels like silk on my skin and leaves no greasy residue. I can apply it seamlessly without worrying about it disrupting my makeup or other skincare products. The hydrating properties of this serum are a game-changer. My skin feels intensely nourished and plump, minimizing the look of fine lines and wrinkles. The only downside is the price. I think it's a bit expensive for the amount of product you get. However, it's so good that I'll still leave it at 8/5 stars!" —Yuna Lee

    Get it from Amazon for $16.38 (available in three other versions and a pack with all four).

    9. A moisturizing multi-ceramide cream featuring three types of hyaluronic acid to help strengthen your skin's barrier and five ceramides designed to form a protective film that'll provide continuous moisture and nutrition to your skin. 

    Promising review: "This moisturizer has a perfect velvet texture and feel on the skin. Extremely smooth, and melts right into the skin so quickly. I have extremely dry irritated patchy skin and this moisturizer locks in the moisture for me so I don't start feeling too dry later in my day. I have used a range of pricey to drugstore moisturizers, and this is the only one I can finally consider a routine staple!! Definitely recommend!!" —Amanda

    Get it from Amazon for $25.88

    10. Sioris Time Is Running Out Mist that really packs a punch with the benefits of a toner, mist, and serum all from one bottle. It's made of three types of oil so each spritz will work to moisturize and provide that sought-after glow. They really whipped up a special magic potion when making this stuff.

    the bottle of the mist next to the box

    Sioris is a cruelty-free brand with vegan certified formulas that have organically farmed, in-season ingredients.

    Ohlolly is an Asian woman-owned small business based in Los Angeles. It was founded by two sisters on a mission to curate the finest in Korean skincare and bring authentic K-beauty to the masses. They particularly seek out natural, plant-based products with unique ingredients that are hard to find anywhere else.

    Promising review: "This mist is so elegant and somehow moisturizing enough for the winter months while also light enough for the warmer months! I tried a different toning mist after finishing my last bottle, but quickly came running back to the Sioris mist. Lovely, effective and a beautiful experience. Will definitely repurchase!" —Grace G.

    Get it from Amazon or Ohlolly for $10+ (available in two sizes).

    11. Dear, Klairs Freshly Juiced vitamin mask with a sumptuous pudding-like texture that'll help give you radiant, firm skin for hours thanks to all the vitamin C and E packed inside.

    a model holding a jar of the cream
    a reviewer holding the jar of cream with some of it on their hand

    You can use it as a daily moisturizer and/or a sleeping mask! 

    Promising review: "Freakin' love this stuff. Makes my skin feel bouncy and hydrated. It feels like a beautiful drink of sunny morning water for the face. LOVE the smell of this stuff it’s a very bright citrusy scent I can’t describe fully that just smells like you are happy to be alive lol. Oh AND I looked up the ingredients of this stuff on the EWG website and it had pretty good safety ratings! After using this consecutively for a couple of weeks I’ve noticed a significant brightening affect and anti acne affect! I think this is due to the active ingredients being for skin barrier health so the skin is less likely to break out. And the evening of my skin tone is just an added benefit!" —CatLover222

    Get it from Amazon for $21.99.