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    39 Korean Beauty Products That Seem Like They're Infused With Fairy Godmother Magic (They're That Good)

    "There's something magical in this bottle — I'm convinced there's a genie in this bottle." —a reviewer talking about Mixsoon Bean Essence

    1. A nourishing Etude House eye cream designed to keep the delicate skin around your eyes moisturized and firm while helping prevent fine lines. It's packed full of concentrated collagen to keep your skin bouncy and dewy. ✨

    The eye cream packaging
    The eye cream texture
    Soko Glam

    Soko Glam is an Asian-owned business based in New York City. It was founded by a wife and husband team, Charlotte and Dave Cho, who curate the products on Soko Glam by traveling regularly to Seoul to scour the Korean skincare market.

    Promising reviews: "I absolutely love this eye cream! I have a dry skin type and am prone to darkness under eyes when I’m tired. After I use a small amount my under eye glows and feels so hydrated. I am on my second jar and will absolutely repurchase it!" —Makayla

    "I really wanted an inexpensive eye cream just to moisturize and keep my skin feeling soft and subtle during winter. This did the trick. I've bought it over and over again." —Mary

    Get it from Soko Glam for $27.60 or from Amazon for $18.97.

    2. Or a Beauty of Joseon eye serum made with ginseng, retinol, and niacinamide to send your under-eye bags ~packing.~ It can help increase elasticity, reduce fine lines, fade dark spots, and enhance brightness…all of which we could use after those nights we accidentally stay up too late and miss out on our precious beauty sleep.

    Promising review: "This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried, and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy which I love. Since it has retinol I only put it on at night and use a vitamin C serum by Murad in the morning. I love this product! You can feel and see a difference after one use." —AJ

    Get it from Amazon for $16.42+ (available in two sizes).

    3. Orr a hydrating eye stick formulated with Iceland glacial water to help tighten skin and reduce the appearance of dark circles. I mean come on, the adorable little bear PLUS fancy glacier water from Iceland all while making me look like I actually slept last night?! Sign me up.

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    Get it from Amazon for $9.90+ (available in two styles and multipacks).

    4. Heimish cleansing balm that starts off as a solid before melting into your skin and helping to remove makeup, oil, and bacteria from your pores. Say goodbye to the days of scrubbing your face with like three makeup wipes only to still see the residue of your (once) bomb makeup look from earlier.

    Reviewer with a face full of makeup before using the balm and with completely clean-looking skin after using it
    Reviewer holding the jar of balm

    Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done!

    Promising review: "This is an absolute must-have! I wear makeup on an almost daily basis and this is the perfect first step cleanser. Once you start massaging it into your skin, it warms up and smooths out along you skin, removing makeup easily as well as penetrating the oils on your face. It is easy to wash off and doesn't sting my eyes. It removes ALL my make up. And since you don't need much, each container lasts me about a month. I then follow up with a foaming cleaner and the rest of my routine. I am never without this product and have yet to try one that even comes close."Amazon Customer

    Get it from Amazon for $17.09+ (available in two scents and a set).

    5. An adorable octopus-shaped blackhead remover designed to fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, look how stinking cute this is — why wouldn't you want to have this little guy be part of your beauty routine??

    a reviewer's octopus blackhead remover on the counter
    reviewer holding the remover with the cap off to show the salt on the top

    Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust

    Get it from Amazon for $8.75

    6. A cooling, calming cream by Dear, Klairs that'll help soothe skin from all kinds of conditions (i.e. rosacea, post-shave irritation, sunburns, and more). You'll love the sweet, sweet hydration and relief that comes from the combination of guaiazulene and Centella Asiatica. 

    Reviewer's irritated skin before using the calming cream
    Reviewer's face after using the calming cream showing much reduced redness and irritation on the skin

    The picture on the left (shown above) is of a reviewer with severe rosacea and the picture on the right is of the results after only four applications of less than a dime-sized amount of the cream to their face!

    Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing peeling, and helping clear up my rosacea skin irritation!" —Amazon Customer

    Get it from Amazon for $19+ (available in two sizes).

    7. A dark spot correcting serum to get your skin ✨glowing✨ with the help of 5% niacinamide and papaya extract. Seriously this may just be something Harry Potter made in his potions class. 

    before/after showing reviewer's brighter, more even looking skin tone after using the serum
    the reviewer with glowing skin

    Promising review: "I swear by this serum, it made my dark spots disappear. and I’ve been using this on and off for about four months…because I’m not consistent with my skincare lol. These photos are only about a month apart...the dark spot on my cheek completely disappeared. I don’t have photos from when I first began using it but there’s a huge improvement!" —Minah

    Get it from Amazon for $15.48+ (available in two versions).

    8. Beauty of Joseon glow serum perfect for anyone who wants to shrink the appearance of their pores and achieve that dewy, glass-like skin. But don't worry — your skin won't just be looking good, it'll also be feeling good with the added hydration from this serum.

    A reviewer holding the serum
    A reviewer with glowing skin after applying the serum

    Promising review: "From the moment I started using this serum I saw results! The combination of propolis and niacinamide in this serum is a winning formula. My complexion has never looked this radiant and healthy. It effectively addresses dark spots and hyperpigmentation, visibly reducing their appearance. What makes this serum even more remarkable is its lightweight and fast-absorbing texture. It feels like silk on my skin and leaves no greasy residue. I can apply it seamlessly without worrying about it disrupting my makeup or other skincare products. The hydrating properties of this serum are a game-changer. My skin feels intensely nourished and plump, minimizing the look of fine lines and wrinkles. The only downside is the price. I think it's a bit expensive for the amount of product you get. However, it's so good that I'll still leave it at 8/5 stars!" —Yuna Lee

    Get it from Amazon for $16.38 (available in three other versions and a pack with all four).

    9. A moisturizing multi-ceramide cream featuring three types of hyaluronic acid to help strengthen your skin's barrier and five ceramides designed to form a protective film that'll provide continuous moisture and nutrition to your skin. 

    Promising review: "This moisturizer has a perfect velvet texture and feel on the skin. Extremely smooth, and melts right into the skin so quickly. I have extremely dry irritated patchy skin and this moisturizer locks in the moisture for me so I don't start feeling too dry later in my day. I have used a range of pricey to drugstore moisturizers, and this is the only one I can finally consider a routine staple!! Definitely recommend!!" —Amanda

    Get it from Amazon for $25.88

    10. Sioris Time Is Running Out Mist that really packs a punch with the benefits of a toner, mist, and serum all from one bottle. It's made of three types of oil so each spritz will work to moisturize and provide that sought-after glow. They really whipped up a special magic potion when making this stuff.

    the bottle of the mist next to the box
    Ohlolly

    Sioris is a cruelty-free brand with vegan certified formulas that have organically farmed, in-season ingredients.

    Ohlolly is an Asian woman-owned small business based in Los Angeles. It was founded by two sisters on a mission to curate the finest in Korean skincare and bring authentic K-beauty to the masses. They particularly seek out natural, plant-based products with unique ingredients that are hard to find anywhere else.

    Promising review: "This mist is so elegant and somehow moisturizing enough for the winter months while also light enough for the warmer months! I tried a different toning mist after finishing my last bottle, but quickly came running back to the Sioris mist. Lovely, effective and a beautiful experience. Will definitely repurchase!" —Grace G.

    Get it from Amazon or Ohlolly for $10+ (available in two sizes).

    11. Dear, Klairs Freshly Juiced vitamin mask with a sumptuous pudding-like texture that'll help give you radiant, firm skin for hours thanks to all the vitamin C and E packed inside.

    a model holding a jar of the cream
    a reviewer holding the jar of cream with some of it on their hand

    You can use it as a daily moisturizer and/or a sleeping mask! 

    Promising review: "Freakin' love this stuff. Makes my skin feel bouncy and hydrated. It feels like a beautiful drink of sunny morning water for the face. LOVE the smell of this stuff it’s a very bright citrusy scent I can’t describe fully that just smells like you are happy to be alive lol. Oh AND I looked up the ingredients of this stuff on the EWG website and it had pretty good safety ratings! After using this consecutively for a couple of weeks I’ve noticed a significant brightening affect and anti acne affect! I think this is due to the active ingredients being for skin barrier health so the skin is less likely to break out. And the evening of my skin tone is just an added benefit!" —CatLover222

    Get it from Amazon for $21.99.

    12. A TikTok-viral all-in-one beauty balm because we love a multitasking product. 👏🏼 Are you ready? This balm combines the effects of lip balm, eye cream, neck cream, makeup base, AND face mist! It boasts a 48-hour moisture boost and lifting effect thanks to the collagen and specially formulated Jeju oil.

    reviewer holding a Kahi Wrinkle Bounce Multi Balm stick with its packaging in the background
    Swatch of the balm on back of a model's hand leaving the skin appearing hydrated and dewy

    Check out the balm in action here.

    Promising review: "I recommend this for dry skin rather than oily skin. When I applied it, it felt similar to applying Vaseline. However, it’s not greasy or sticky. I have dry skin and my skin absorbs the multi balm quickly. It spreads well and the area where it was applied became soft. I recommend applying it to the U-zone rather than the T-zone of the face. I mainly apply around the eyes, mouth (nasolabial folds), and neck wrinkles! In particular, immediately upon application, it had the effect of slightly tightening the skin, adding radiance, and reducing wrinkles (especially around the mouth). I think it definitely helps moisturize when I apply it after skincare, before makeup, and before going to bed." —Ah Kim

    Get it from Amazon for $22.99 (also available in five other versions).

    13. A rejuvenating Bifida Biome Complex ampoule to help nourish your skin and strengthen it's surface with five types of probiotics. It also has 10 (!!) types of hyaluronic acid to penetrate your skin's layers and provide deep hydration. If your fairy godmother could only grant you one wish, you should *definitely* consider wishing for a lifetime supply of this stuff.

    model holding the bottle
    Close-up of a model's cheekbone with shiny highlighter makeup applied
    Amazon

    Promising review: "I received a sampler of this product a couple of years ago, and I've been repurchasing it on my own ever since. It's my holy grail — it's hydrating, soothing, and it doesn't irritate my sensitive skin, even when my skin barrier isn't doing well due to tret/sunburn/acne/allergies. The packaging is stunning, and the serum itself has a lovely texture that's just right in my opinion. It's not too thick or thin, it spreads super well, and it dries down in a way that feels heavenly. It just sinks into your skin and leaves it feeling soft, without any residue, and immediately after application my skin feels bouncy and glowing in that chokchok/mochi/glass skin fashion." —Rex

    Get it from Amazon for $31.50.

    14. A pack of peptide patches designed to protect the *delicate* area under your eyes from 98% of UV rays thanks to their UPF 50+ that works all day (which means you don't have to constantly reapply like you would traditional sunscreen). And no need to worry — these are virtually invisible so you won't be walking around all day with goofy-looking stickers on your face.

    model holding the peptide patches
    the model demonstrates sunscreen coverage, normal vs. UV camera view, highlighting unseen protection
    Amazon

    The UPF 50+ rating is the same one that's used for sun protection clothing. You can read more about UPF, why it matters, and how it's different from SPF on the Skin Cancer Foundation website.

    To make these little guys even better, they are packed with peptides so they're working to hydrate, smooth, and brighten your skin while also protecting it from the sun. And they are sweat- and water-resistant!

    Promising review: "I purchased this product for sun protection while golfing, and I love it. The patches are invisible on your skin and feel super lightweight. They also lasts all day, even when you’re out in the sun and sweating. If you’re looking for extra sun protection, I highly recommend you get these patches!" —Amazon Customer

    Get five pairs from Amazon for $24.95.

    15. And a translucent sunscreen stick you can easily slip into your bag to keep with you at all times. This isn't your ordinary sunscreen — it's loaded with peptides, cucumber, and Centella extract to hydrate your skin while also protecting it with SPF 50. Reviewers love that it doesn't leave behind a white cast or stickiness and doesn't ruin your makeup when you reapply.

    model holding an Abib Quick Sunstick SPF50+ product with a river in the background
    model applying the sun stick, smiling with eyes closed.

    Promising reviews: "I used this on my Disney trip recently where it was 100 degrees and super humid. It’s super easy to use, fits in my purse, and works well. I reapplied a couple of times a day and never got burnt. Even through sweating and being in direct sunlight all day. Definitely will repurchase." —Arden

    "If making a habit of wearing sunscreen feels like a chore or you dread slathering on creams that feel heavy or sticky, then you need to buy this stick. Besides being kind of fun to apply, it has a lovely texture, it isn't oily or thick. It goes on clear and has a unique shape that helps the stick to glide along the various contours of your face. If you apply cosmetics after, you won't have to wait super long like you do with other sunscreens to avoid pilling. Just a couple of minutes will do and then cosmetics application shouldn't be problematic. I wish there were more sticks like this, clear and especially with no fragrance. This is just a really great staple to have. Additionally, it is travel-friendly since it is a solid. One less thing for TSA to snatch and more room in your liquids bag." —K M Dello

    Get it from Amazon for $19.45.

    16. Or Missha's Soft Finish Sun Milk sunscreen that is everything you need and want from sunscreen and none of the stuff you don't. We're talking UV protection and skin tone correction *without* a white cast, goopy consistency, or greasy residue.

    In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup.

    Although many reviewers say they don't experience a white cast with this, it is an untinted mineral sunscreen — so results in terms of white cast may vary!

    BuzzFeed Shopping writer Gabriela Manjarrez has this and says, "Not to be dramatic, but OMG — this product leaves my skin looking and feeling *SO* soft. It gives your skin an ultra-smooth texture, making it the perfect SPF to lay underneath your makeup! Plus, it has a subtle, clean scent. I've been using this product for four months now and will absolutely continue to use it!"

    Promising review: "I have dark, oily skin and purchased this product after reading recommendations. There is no white cast; you can barely see it upon application unless you use too much. You definitely do not need a lot, it spreads thin. When it dries, any color is gone. It also helps slow down my face getting all greasy as the day goes on, which I love. My skin is very, very oily but I can still apply this after my moisturizer and feel totally comfortable. I'm not a fan of scents, and the scent on this is extremely mild." —Ms. Renee

    Get it from Amazon for $18.99.

    17. A Cosrx snail mucin serum, which is a lightweight face serum to help repair, hydrate, and rejuvenate skin. It's designed for all skin types and reviewers love how gentle yet effective it is. Trust me, you may be a little turned off by the thought of putting snail secretion on your face, but once you see the results, you won't think twice.

    reviewer holding bottle of snail mucin essence
    Reviewers three facial progress photos of their reducing acne

    *All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

    BuzzFeed Shopping writer Jordan Grigsby has been loving this stuff and says, "Alright friends, I am here to confirm that the hype surrounding this stuff is SO real. I've had acne since I was literally 8-years-old (don't ask, my cousin was a face painter and practiced on me so I broke out BAD) and I'm JUST now starting to get it together. My skin this past year has completely changed, I have gotten super serious about my skincare routine, and I am now ✨ pimple-free ✨ . Now, I am grateful that my skin has cleared up, but it was still kinda dull, uneven, ya know, the little nitpicky stuff. That is until I cracked and bought this little potion. My skin is now ra-di-anttttt! It's never looked better. My only regret is not taking before and after pics but glass skin, I know her. I haven't gone out in public without makeup since I was like 12 because I was so insecure about my skin. Now, chiiiilld, I go out all the time free of makeup. I also bought this for my cousin for Christmas, she's obsessed, a friend slept over and I let them use this, they're now obsessed, I guarantee you'll fall in love after your first use."

    Promising review: "This is a great product. It’s not sticky and has no smell. It's my favorite product to use with any other skincare product. Very gentle and helps with acne. Will be a regular in my skincare routine." —C

    Get it from Amazon for $13.

    18. Plus a Cosrx Snail Mucin 92% Moisturizer to really lock in all that hydration so your skin will feel revitalized. This gel-like cream is beloved for soothing irritation and helping to strengthen the skin's barrier.

    reviewer selfie showing glowy skin
    reviewer holding jar of moisturizer

    To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine.

    Check out a TikTok of the snail mucin moisturizer in action.

    Promising review: "If you're like me and have oily/combo skin that is also sensitive and prone to acne, this is an excellent product worth its price. Very little goes a long way since the slimy texture glides right over the skin. It does not leave any sticky residue, on the contrary, it is absorbed into the skin very quickly. It also keeps the skin moisturized but does not trap oil, in fact, I find my skin to be less oily after a few days of using it!" —Madeline

    Get it from Amazon for $12.80.

    19. Or a Mizon snail repair cream that'll work to deeply hydrate your skin and reduce the appearance of fine lines thanks to raspberry extract, AHA, mugwort extract, and snail mucin. See? Snail secretion might just be the missing ingredient that transforms all products into magical potions. 

    Reviewer's skin before using the cream
    Reviewer's more clear-looking skin after two weeks of using the cream

    Promising review: "I don’t write reviews often but this product, through some kind of magic, is a lifesaver. I don’t know how, but it takes care of everything. I’ve struggled with enlarged pores, combination skin, cystic acne, and constant breakouts for over a decade. This is the first product that makes an impact on my skin. I wash my face with CeraVe at night then just put this snail repair cream all over my face and that’s it. I use masks occasionally as sort of a detox, but otherwise, this little jar is my go-to for everything. Highly recommend trying it, especially for combination skin." —Natalya Cappellini

    Get it from Amazon for $10.89+ (available in three sizes).

    20. A Laneige glowy lip balm better than traditional versions because it provides the necessary hydration of balm with the cute tint you'd get from a gloss. Go ahead and belt it out: "You get the best of both worldssss." 🎶

    close up of reviewers lips with lip balm on
    reviewer holding a tube of Laneige lip balm

    Promising review: "I'm obsessed with the Laneige Lip Glowy Balm in Berry! This shade is absolutely stunning – it's a perfect blend of a deep berry pink that adds just the right amount of drama to my look without being too overpowering. The formula is still as amazing as the other shades, providing long-lasting hydration and a gorgeous sheen. I love how it adds a pop of color to my outfit without looking too done up. My only regret is not buying it sooner! If you're looking for a statement shade that still looks natural, berry is the perfect choice. 10/10 would recommend!" —Juxhin Lezo

    Get the berry flavor from Amazon for $19 (also available in different flavors — grapefruit, gummy bear, and peach).

    21. A bottle of Peach & Lily's Glass Skin Refining Serum designed to help you achieve that "glazed donut" skin that's all over TikTok. Not only will your skin look perfectly ~glassy,~ but it will be visibly hydrated, brightened, and firmed.

    gif of model applying the serum to their hands and rubbing it onto their face
    model dispensing product into their hands
    Peach & Lily

    See why one TikToker is a fan here

    Peach & Lily is an Asian woman-owned business that makes Korean skincare products using natural, toxin-free ingredients. 

    Promising review: "I saw this serum all over my TikTok For You page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach & Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.

    Get it from Peach & Lily or Amazon for $39.

    22. Glow Recipe toner that is sooo much more than just a delicious watermelon scent. The combination of cactus water and hyaluronic acid plumps and moisturizes dry skin while the BHAs and tea tree extract help reduce the appearance of your pores by decongesting them.

    before and after of reviewer with irritated skin getting cleared up
    two of the bottles of toner in different sizes laying on watermelon slices

    Promising review: "Holy grail. I’ve been using this alongside the Glow Recipe Pink Juice moisturizer for a few weeks now and I’m honestly confused and baffled by how great my skin has been. I have very acne-prone, troubled skin but this last week and a half or so, I really didn’t even want to put on makeup because my skin is the best it’s been in years. Try this!!!!!!!!" —Mary

    Get it from Amazon for $16+ (available in two sizes/styles).

    23. And some hydrating Glow Recipe Watermelon Glow niacinamide Dew Drops, which are bound to be your new fave product. You can use 'em as part of your skincare routine, as a makeup primer, or as a highlighter. Basically, however you use them, you'll be glowing brighter than Cinderella when the glass slipper fits.

    reviewer holding a bottle of Glow Recipe Watermelon Glow Niacinamide Dew Drops
    Reviewer with glowing skin after using the serum

    Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde

    Get it from Amazon for $17.49+ (available in two sizes).

    24. An Anua heartleaf pore-clearing cleansing oil designed to help eliminate makeup residue, blackheads, and sebum without clogging your pores. Reviewers are raving about this stuff and some even say you can see the gunk coming out of your pores!!

    the reviewer with glowy glass skin
    the sebum that came out of the reviewer's pores

    It's recommended to use this as a step in a double cleansing routine, which is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

    Promising reviews: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

    "I can't live without this cleansing oil, it's magic in a bottle. This is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes too! LOVE ITTTTT, WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT?" —Sarah Coleman

    Get it from Amazon for $17.69.

    25. Son & Park beauty water soo much better than any regular water you've used before. This is made up of rose water, witch hazel, fruit extracts, and a bunch of natural antioxidants to cleanse while also mildly exfoliating your skin. It's also slightly acidic to help reset your skin's natural pH level.

    The bottle of toner water
    Soko Glam

    Son & Park is an Asian- and family-owned biz!

    Promising review: "This is my fourth bottle, and I don't think I'll be switching toner any time soon. It's an amazing toner and makeup remover all in one — super easy and convenient! I can tell this is a great product by the way my skin feels afterward: clean, light, and not dry at all. I swear by this toner!! You won't be disappointed, I promise." —Lindsay

    Get it from Soko Glam or Amazon for $25. 

    26. The Face Shops's facial foaming cleanser, which could basically be the only step in your skincare routine if you really wanted it to be. It'll help brighten, cleanse, moisturize, and remove your makeup all at once, which TBH is even more efficient than having all the woodland creatures handle your skincare for you.

    Two bottles of 'The Face Shop Rice Water Bright' foaming cleanser with bubbles
    Reviewer with more closed pores after using the cleanser

    Promising review: "I have struggled with acne my entire life. I’ve gone to dermatologists, tried salicylic acid, benzoyl peroxide, tazarotene, and nothing ever even reduced it. I struggled with a very basic form of acne on my forehead, and sometimes my chin, and I have sensitive skin so I decided to try something new. I thought I’d have to wait at least a month to see results but within four days everything started to disappear. All of my major acne has completely gone away, I only see little tiny spots here and there but they go away within a day. Nothing like what I used to get. I'm going to start using it on my back to see if it helps there too. 10/10 the best face wash I have ever encountered in my life." —Jaiden

    Get it from Amazon for $12+ (available in two sizes).

    27. Plus, The Face Shop's rice water cleansing oil to remove makeup and impurities with the help of rice water (duh), rice bran oil, and jojoba oil, which will all work to hydrate and brighten at the same time!

    the bottle of cleansing oil
    Close-up of a model applying the cleansing oil
    Amazon

    Promising review: "This was my first K-beauty makeup cleanser and it’s still one of my favorites. It takes off even sealed theater makeup instantly and moisturizes my skin, which tends to dry out under makeup. It does leave residue on your skin if you don’t wash it off thoroughly — I find I need warm water and a face cloth, you can’t just splash water On your face and call it done. I’ve also used Clean It Zero and other oil cleansers and none soothe my dry skin as much as this one does. Magic for dry skin." —Deanna

    Get it from Amazon for $15.

    28. A pack of Skin1004 zombie masks, which may be a little frightening at first — in 15 minutes they tighten your face and makes you look like a literal zombie, hence the name — but the results are absolutely worth it. Once you wash it off, you can reveal firmer skin and the reduced appearance of pores and wrinkles. Just make sure Prince Charming doesn't show up during the tightening phase.

    reviewer with the mask on
    reviewer after using the mask with skin glowing and fresh

    After mixing the powder and activator, just apply the mask on your face, and you'll start to feel it working instantly!

    Promising review: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problems with their skin. My only caution is that it smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me here on out!" —Charlie B

    Get a box of eight masks from Amazon for $25+ (available in multipacks).

    29. And an Elizavecca carbonated clay mask that is wayyyy more fun to use than a normal mask. And not only do the bubbles make it more interesting, but the carbonation helps clean out your pores. Be sure to have your camera ready — you're gonna want to take some selfies. 

    Promising review: "I've been buying this mask for a little over a year now and can verify that it is totally worth the hype. I have relatively dry skin, but while I never had acne when I was younger, I quit hormonal birth control a few years ago and since then have started breaking out shortly after ovulation. I tried many more expensive masks, but I also have very sensitive skin, and previous products either left me itchy and irritated or had no effect. This mask has completely cured all of my skin problems. If I remember to put it on the night I think I've ovulated, I have zero zits, and if I forget and some start to show up, I do the mask and the zits have significantly retreated by the next morning. I only need to use it a few times a month so it takes me several months to go through a jar. I would pay four times more for this product if I had to!" —carof

    Check out our full review of Elizavecca Milky Piggy Carbonated Bubble Clay Mask.

    Get it from Amazon for $9.74.

    30. Krave Beauty Matcha Hemp Cleanser, which is here to prove your cleanser can be effective *and* gentle at the same time! It uses matcha and hemp seed oil to help restore hydration and antioxidants. Tight-feeling skin post-wash, you've just met your ~matcha.~

    a model applying the gel cleanser to their face
    Side-by-side comparison of a person's skin before and after treatment, showing clear improvement
    www.instagram.com, Krave Beauty

    Krave Beauty is a Korean woman-owned small biz that believes in simplicity and aims to make skincare easy and stress-free in an oversaturated and complicated industry. They believe in respecting the skin and restoring it back to health.

    Promising review: "Upon first use, my sensitive skin didn't turn red or break out! This is a great gentle cleanser that doesn't strip and leaves my skin feeling soft and moisturized. There is a slight fragrance but nothing overpowering which I love. This is also one of the few gel-like cleansers that I've tried that's easier to wash off. Some of them feel a bit too slimy and take a bit more effort to completely wash off, but not this one. I'll definitely be repurchasing in the future!" —Sydney

    Get it from Krave Beauty for $16.

    31. A jar of Anua heartleaf daily toner pads made with PHA to delicately exfoliate your skin and help reduce blackheads, whiteheads, and breakouts! These may help you achieve the glass skin you've been dreaming of since K-beauty products started trending.

    Promising reviews: "This is a really nice first step in my morning routine. It's helped minimize my hormonal acne because the PHAs gently exfoliate. I don't recommend using other acids with this. I like that it comes with little tweezers so you can pick up a pad in a sanitary way." —Scrump

    "When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I’m also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin. I’m still working on my skin picking but when I don’t, these pads help to exfoliate and help with the dark marks. Thanks Anua!" —Jessyca Renee

    Get it from Amazon for $19.57.

    32. Mixsoon Bean Essence, a thick (but not sticky!) formula that'll provide some much-needed hydration. And if that isn't enough, it'll also help regulate sebum production *and* remove dead skin cells. I'd call that a win–win–win.

    Promising reviews: "Just *chefs kiss*. I have textured/damaged skin due to acne and this product worked instantly for me. This left my face feeling sooo soft and smooth, I have never experienced this type of results from any product that I’ve used. I highly recommend this!!!" —Carla

    "Wait so three things. One, I never write reviews on Amazon. Two, I didn't realize how much I needed this until I gave it a try. Three, just use this for a week and you'll find yourself skipping visits to both your demonologist and the spa. There's something magical in this bottle — I'm convinced there's a genie in this bottle." —Amazon Customer

    Get it from Amazon for $25+ (available in two sizes).

    33. A pack of popular Cosrx pimple patches you can stick right on top of that pesky zit that just doesn't seem to be going anywhere. When you wake up in the morning, you'll notice all the nasty gunk it pulled out of your skin. Your pimples may just flatten out faster than your carriage turns back into a pumpkin at midnight. 

    Reviewer holding two used pimple patches: one on a white head and the other on cystic acne
    a pimple patch on a reviewer's cheek

    For persistent or bigger pimples, put a patch on overnight for 2–3 days to help the zit diminish.

    Promising reviews: "This product works! It stays on until you remove it and honestly, you can wash your face and forget it’s there and still it holds up to a lather without falling off. I had a few hormonal acne areas on my chin that were painful to the touch. This patch seemed to alleviate the discomfort and I forgot about it and wore them overnight. It took a few days for the spot to go down in size but it works. As for blemishes after threading, single treatment and by morning…the blemish is gone." —LaTisha Taylor

    "Anti-acne sorcery in a patch! I put these on un-popped and pre-popped zits and either way the result is great. The skin heals and the zit shrinks!" —phai

    Get a three-pack of 24 patches each from Amazon for $10.99+ (available in four quantities).

    34. And a Cosrx blackhead exfoliant toner formulated with 4% BHA to help diminish large pores, reduce blackheads, and shed dead skin and swap all that out for natural radiance and a more even skin tone. If you had to choose between this and glass slippers, I'm willing to bet you'd choose this.

    Reviewer holding the bottle of power liquid
    Close-up of reviewers nose showing pores before and after treatment

    After cleansing your skin, apply this using your hands or a cotton pad (whichever you prefer) and wipe gently over your face. Don't forget to apply some SPF afterwards!

    Promising review: "I absolutely love this. I'm halfway through my first bottle and I will be purchasing again. This has become a staple in my daily night routine. I've had very oily skin, large pores, acne and blackheads since I was a teenager and I'm now in my late 30s and still get hormonal flare-ups. Using this product has greatly improved my skin's appearance. It looks and feels healthier. My blackheads are gone and my pores have decreased in size. I still get oily throughout the day but it's better than it used to be. I'm definitely more confident about my skin now. 😁" —Amanda

    Get it from Amazon for $19.96.

    35. Nooni tinted appleberry lip oil made with vitamins A, C, and E, and soothing apple water to help moisturize your lips without that ~cringe-worthy~ sticky sensation. Your lips will look naturally flushed and perfectly kissable. 💋

    reviewer selfie wearing and holding the lip oil
    Close-up of reviewers lips wearing lip oil

    This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

    Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

    Get it from Amazon for $11.99 (available in 13 shades and multipacks).

    36. Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. And yes, it can even last past midnight — take that, fairy godmother!

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "I have never been a big eyeshadow person but have become one every once in a while. I've used this for about five months and I am still on the first tube I ordered. A little bit goes a long way. You do have to rub it in, it is white. I can put my eye makeup on at 6 a.m. and take it off at 3 a.m. and it still looks like it was just applied. I bought it again because I am getting low. Can't imagine eyeshadow without it. Worth every penny." —Kadee

    Get it from Amazon for $13.99.

    37. A bottle of I'm From rice toner here to save the day, because the sirtuin from the rice can help protect your skin from sun damage while also adding deep moisture and rejuvenation. 

    reviewer skin progress showing skin gradually get more clear
    reviewer holding bottle of I'm from Rice Toner skincare product

    This toner is vegan and cruelty-free.

    Promising review: "I am in love with this rice toner. It might be one of the best toners I've ever tried. I feel like it made my pimples disappear and made my acne scars lighten. This might be one of the best Korean products I've ever tried as well. It doesn't have a weird scent and it looks a little bit like milk. I feel so refreshed after I use this toner and it makes my skin so shiny and plump. I feel very moisturized after using it. Anyone thinking of using a toner should try this one." —Kayra

    Get it from Amazon for $22.20+ (available in two sizes).

    38. A set of 16 facial sheet masks, each made with a different main ingredient to target a variety of your skincare woes. Pop one on for 15–20 minutes and when it comes off, it should reveal deeply hydrated skin with improved tone and firmness. 

    two reviewers with the sheet masks on their faces
    The 16 face masks that are included in the set.

    Each mask features a different kind of essence, such as green tea, aloe, or pearl, so they each target slightly different skin concerns.

    Promising reviews: "My must-have item. Helps with redness, scarring, uneven skin tone, dryness — it's pure magic. I use them every day. And there is usually some liquid at the bottom of the bag that I put on my legs and hiney to help with cellulite and spider veins. All time favorite skincare product so far. Love love love. I am broke as a joke which is why the $11 price tag is so beautiful." —Katie

    "These masks are an incredible bargain! They all have the same basic ingredients, which are excellent, and each mask has a different specific ingredient for skin smoothing, moisturizing, pigmentation...you name it! They are made in Korea and contain excellent ingredients. I slap one on for 20 minutes every morning after washing my face, before the rest of my routine. They are very moisturizing, and they’re absolutely dripping in serum." —Daba

    Get a set of 16 from Amazon for $11.99+ (available in two quantities and two styles).

    39. A bottle of Elizavecca hair treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!

    Reviewer's hair before and after treatment
    Reviewer showing healthy-looking curly hair

    Promising reviews: "Not gonna lie I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter but now it’s warm so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment. —Beth

    "I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair. It made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get it from Amazon for $8.43.

    The reviews used in this post have been edited for length and clarity.