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    38 Beauty Products That Work So Well You’re Going To Be Mad At Yourself For Waiting This Long To Buy Them

    Hey Siri, take me back in time to when these heatless hair curlers were invented so I can prevent yearsss of damage.

    1. A tea tree and peppermint Remedy Soap with a plethora of uses — it helps improve skin irritations (we're talking dry skin, acne, athlete's foot, ringworm, jock itch, and more!) helps reduce odors, and is just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!

    Learn more about the many uses of tea tree oil at Cleveland Clinic.

    Promising review: "I purchased Remedy Soap for my tween daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wits end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer

    Get it from Amazon for $12.49+ (available in one- or two-pack).

    2. A bottle of professional-grade callus-removing gel so you can quickly and painlessly remove allllll your calluses. Reviewers praise this for dissolving dead skin in ~minutes~ so buckle up, your feet are about to be as smooth as a baby's bottom.

    Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

    Get it from Amazon for $14.99.

    3. Or a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of 6–11 days) from your feet to reveal a smoothness you haven't experienced since you learned to walk. 

    Check out a TikTok of the foot peel in action.

    Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet...and let’s be honest the peeling feet pictures are not for the weak :)...but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use)...two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias

    Get two pairs from Amazon for $13.99+ (available in two sizes, nine scents, and three quantities). 

    4. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    Reviewer selfie showing pore-free skin
    Reviewer holding container of primer with some used to show the consistency

    Promising reviews: "I read reviews about this primer and at the price, I was a little skeptical. I threw my more expensive primer away as soon as I got this! Very nice coverage, just remember a little bit goes a long way!" —Byron

    "I was skeptical but after trying this Poreless Putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —Christy

    Get it from Amazon for $10.

    5. Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. Your friends are gonna be really jealous when y'all get off the dance floor and they see your perfect makeup compared to theirs that got a weeee bit melty.

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    6. And a long-lasting makeup setting spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼  Honestly the only explanation for this is that it is some magical potion. 

    a model at the beginning of the day and at the end of the day with makeup still in place
    model before and after going underwater using setting spray with makeup still in place
    Sephora

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend."

    Promising review: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. —which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp

    Get it from Sephora or Amazon for $17+ (available in two sizes).

    7. A leave-in conditioning spray designed for 👏🏼 all 👏🏼 hair types. Just apply it after you wash your hair and watch the frizz, dryness, and damage d i s a p p e a r. 

    Model showing before-and-after results of using Briogeo Farewell Frizz Rosarco Milk Leave In Conditioning Spray
    Amazon

    Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa

    Get it from Amazon for $12+ (available in two sizes).

    8. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas.

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    9. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising reviews: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $9.98.

    10. A super glowy powder highlight that'll be the icing on the cake of your perfectly (~bippity-boppity~) beat face. Hey Cinderella, I think your fairy godmother visited last night and left a shimmering masterpiece. ✨ 

    Promising review: "This highlighter is amazing! It is soft, works like magic, and very budget-friendly! You can tell the quality of the product by the texture and smoothness, and the ease with which it glides onto the skin! I'm a fan!" —Shweta Sinha

    Get it from Amazon for $11.99.

    11. Bed Head Wave Artist Deep Waver to create perfect beachy waves, no ocean required! It's so easy — just clamp it closed and repeat all the way down your hair. 

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe! And FYI, this hair tool also reduces frizz and adds shine, too.

    Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!! I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl and I don’t even have to use hairspray to keep these waves, plus it adds lots of volume! Once you get the technique down it’s super quick and easy, takes me about 15 minutes or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt

    "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. It took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.

    Get it from Amazon for $26.53+ (available in two colors).

    12. color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear. 

    the huestick in orange
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $26 (available in six shades) or from Amazon for $26 (available in four shades).

    13. roll-on waxing kit because why would you pay for services at an overpriced salon when you can easily do it at home?! Hellooooo smooth legs. (And goodbye razors!)

    reviewer's legs, one smooth from being waxed and the other still hairy
    reviewer holding wax strip with purple wax and hair on it

    The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 nonwoven wax strips. AND! Don't feel any pressure to wax your body hair if that's not your style. You do you, boo!

    Promising review: "I’ve spent TONS of money and time going to spas and nail salons trying to find the perfect wax. After doing some research, I came across this bad boy and let me tell you, I am NEVER going back! It’s so easy to use, and also so convenient. They send enough product to thoroughly try everything out. I also love that they send two scents, so you can find which one you love the most. The wax strips are sturdy enough to undergo the pressure you apply before pulling it off, as well as the actual pull. They get everything underneath and you can even use a single strip multiple times. No need to fly through the pack of strips anymore, when you can reuse the single strip a few times! HIGHLY RECOMMEND if you’re always busy, and on the go, or just wanting some extra self-care in the comfort of your home. 💕" —Alisa Garza

    Get it from Amazon for $29.99.

    14. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles, this is now a staple in your beauty routine. 

    Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.

    BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways: 

    "1. One pea-sized application per day is all it takes. 

    2. It's just as effective over moisturizer as it would be if you applied it directly to your skin. 

    3. Apply it at night, and you MUST wear sunscreen every day when you use this!"

    You can read her full review in this post "11 Products We Use, Love, And Swear By So Much, We Had To Share Them With You" at #6.

    Promising reviews: "Magic in a tiny tube. Has lasted over a month so far and my 30-year-old skin is clear for the first time in my life. Nothing else has worked, and I've tried it all. I wish I could give this ten stars." —LC

    "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

    Get it from Amazon for $13.99+ (available in two styles and four sizes).

    15. A Revlon One-Step dryer that will give you a salon-like blowout in the comfort of your own home. No more juggling a blow-dryer and a hair brush — this tool combines them and will make your life soooo much easier.

    a reviewer with wavy and frizzy hair before and after it being all straight and smooth
    a reviewer with tight curls before and after straight hair

    P.S. Revlon also has a One-Step Styler specifically for curly hair for only $33.20! It has over 40,000 5-star ratings and is just as loved as this original One-Step dryer.

    Promising reviews: "I absolutely love this product. I haven’t had to use a blow dryer or straightener since getting this. It is so easy to use and cuts my time in half. My hair is thinning as I age and this gives me much more body to my hair. Wish I got one of these years ago." —Kelly Carreiro

    "Omg! It really works on natural 4c hair!! This thing is amazing and what I have been needing for a long time! I was skeptical and thought only worked on people that already had good hair. So not true!!! I’m so impressed! It’s sturdy and heavy. The hot gets really hot and the cool it really cool! To get the results I achieved, I washed and towel blotted my hair. Added a little castor oil and dried using a rolling motion. My hair was completely dry in about 15 minutes! It’s so nice and fluffy and has so much body! Oh yeah I have to mention that when drying and using the rolling motion, the cord turns along with it so you don’t have to worry about it curling and knotting up! I hope it lasts a while because this is my go-to now!!" —Ree Ree

    Get it from Amazon for $35.24+ (available in 10 colors and two versions).

    16. A Korean microdermabrasion mitt so you can finally ~effectively~ remove all the dead skin that has been building up on your body for...longer than we might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely.

    reviewer's leg next to the black mitt, both of which are covered in dead skin that was rubbed off by the mitt
    reviewer's hand in the black mitt, which is covered in dead skin

    Watch one TikToker use it to remove their self-tanner build-up here!

    Promising reviews: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer

    "I'll be honest; I thought this would be another thing I saw on TikTok that was way overhyped. I have super dry skin and despite using lotions, oils, and gentle body washes. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg

    Get it from Amazon for $9.99+ (available in one- or two-pack). 

    17. A heatless hair curler to give you amazingly bouncy curls with no damage because there is no heat!! The curler is made of satin to help prevent tangled hair.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching scrunchies and a hair clip with purchase!

    Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day. Works better than a curling iron for me!" —nikki liu

    Get it from Amazon for $7.99+ (available in six colors/patterns).

    18. Or a 42-pack of no-heat curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like other curlers. Just wrap your hair around the rods, fold them, and when you take them out, you'll be in awe of how good your hair looks.

    A reviewer with the foam rods in their hair
    The same reviewer with voluminous curls in their hair after use (type 4C hair)

    Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how awesome these are!" —Amazon Customer

    Get it from Amazon for $9.95.

    19. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.

    Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any makeup collection. You absolutely can't go wrong with this!" —Amazon Customer

    Get it from Amazon for $4.99.

    20. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own — either way, you'll be loving your results.

    Model with half their face using treatment and half without
    Two jars of Dr. Jart+, one open one closed
    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get a mini from Sephora for $25 or Amazon for $34.96

    Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

    21. A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.

    Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

    Get it from Amazon for $12+ (available in two sizes).

    You can also try the extra strength version if you have extremely dry hair or the curly hair version!

    22. Maybelline multiuse concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.

    Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a two-in-one tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

    Get it from Amazon for $8.80 (available in 46 shades).

    23. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.

    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $11.99+ (available in 10 colors and two-packs).

    24. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities.

    reviewer before and after wearing the foundation
    reviewer's compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $9.90+ (available in 13 shades).

    25. Eyeshadow patches to achieve those ~crisp~ eyeliner and shadow lines that you cannot ever seem to get perfect by just free handing. Not to mention they'll help protect the rest of your face from fallen makeup.

    a model's eye with the patch underneath putting on eyeshadow / the models eye with a crisp line from where the patch was
    a reviewer shows the clean line of eyeshadow after using the patches

    These have adhesive on the back so nothing moves around in the process.

    Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eyeshadow from getting on the cheeks, which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    Get a 120-pack from Amazon for $9.99

    26. A bottle of cuticle repair oil made with jojoba oil to deeply penetrate your dry cuticles and help promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.

    Watch one TikToker apply it here!

    Promising review: "I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling. I always have my nails done and they were pretty much destroyed…then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this…buy it!" —Jocelyn Nackley

    Get it from Amazon for $9.90+ (available in three sizes). 

    27. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!). Apply this serum consistently like you would a top liner and you'll be thrilled with the results. 

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $23.99+ (available in three variations). 

    28. And a lash-lifting kit so you can add the curl effect to your now super long and thick lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets. 

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    29. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

    Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

    Get it from Amazon for $20.

    30. teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing this on and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.

    Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applied to all teeth and voila! :)" —Samantha Till

    Get a two-pack from Amazon for $18.95.

    31. An oil-removing face roller because let's be honest, you've been out and about before, seen your reflection, and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens, you can just whip this bad boy out of your purse and put an end to the shine immediately. 

    This roller is better than blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events. It's made with volcanic stone which absorbs the extra oil on your skin. Simply roll it across your face and watch it instantly ~mattify~ without messing up your makeup! 

    Promising review: "I’m not sure how or why this works, but it actually does make the shine disappear. Must have if you tend to get oily during the day! It will not mess up your makeup." —JJones

    Get it from Amazon for $6.82.

    32. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer with undefined curls
    Reviewer showcasing their natural, curly hair after using the brush

    Promising reviews: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia

    "I'm never going back to cheap brushes again. Only Denman from now on. This brush does exactly what is advertised. I never knew how important it is to invest in a good quality brush until now and I'm very happy with my purchase." —Amazon Customer

    Get it from Amazon for $22.87+ (available in three colors).

    For more info on how to use it, check out this instructional video!

    33. A bottle of Elizavecca Hair Treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    A BuzzFeed Shopping editor's before-and-after of her hair looking damaged and frizzy compared to it looking more smooth and healthy
    the tube of hair treatment
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!

    Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

    "Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat

    Get it from Amazon for $6.53.

    And read our full review of Elizavecca's Hair Protein Treatment.

    34. A bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your hair without damaging your luscious curls. Now when you go out for your daily errands, you'll have curls people swoon over instead of frizzy ones you resent.

    It's designed to work on all hair types, and reviewers with 2a–4c curls love it!

    Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    "This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison

    Get it from Amazon for $9.99+ (available in two sizes and as a two-pack). 

    35. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and firm your skin.

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression showing their eye bags disappearing over time

    Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa

    Get it from Amazon for $15.99+ (available in three sizes and one- or two-pack).

    36. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.

    before and after showing a model with a breakout on their face and then their face looking much clearer
    Blume Meltdown acne oil bottle with oil drops around on a surface
    Blume

    See why one TikToker is a fan here!

    Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging. 

    Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.

    Get it from Amazon for $27.95 or Blume $28+ (available in two sizes).

    37. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone and all power to ya!! Reviewers with skin conditions like keratosis pilaris swear by this product!

    Check out a TikTok of the KP bump eraser in action. 

    Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

    Promising review: "I've recently had a problem with these weird, itchy, acne-like bumps all over my chest and shoulders. I’ve tried tons of washes, creams, treatments, etc. but nothing seemed to be working and then I saw a review of this scrub on TikTok and decided to try it. I shower every morning and take about a fingertip full of the scrub and gently rub it over my chest and shoulders then wash it off, and after a couple of weeks my skin was already getting so much better; and I have super sensitive skin too so I’m impressed it didn’t get irritated. Overall would definitely recommend!" —Olivia Parker

    Get it from Amazon for $12

    38. A bottle of fan-favorite Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out and you may just discover the next big thing to put it on. Once your friends find out about this, it's gonna be like the sisterhood of the traveling oil!!

    Check out a reviewer's before-and-after TikTok here!

    Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    Get it from Amazon for $9.95.

    The reviews used in this post have been edited for length and clarity.