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    38 Swaps For More Expensive Products That Are So Good, You’ll Want To Cry Happy Tears

    Because if you're used to splurging on expensive athleisure or name-brand skincare, you'll be so glad to know you don't have to anymore.

    1. Buttery soft high-waisted leggings giving Lululemon and other pricey brands a run for their money, according to some reviewers. They're squat-proof, stretchy, and actually stay up without rolling down!

    Woman in a black tank top and purple leggings stands on a wooden walkway
    Amazon

    Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands Lululemon, Vuori, Athleta, etc. and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren

    "The stitching and logo placement is similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time and for a fraction of the price, this entire line feels way better." —Fiona

    Get them from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 16 colors). 

    2. A 20-pack (!) of extra thick magic cleaning pads most reviewers agree is a great swap for the Mr. Clean Magic Eraser. They're extra durable, so you can put them to work on your toughest cleaning jobs and watch the mess just ✨ disappear ✨.

    A customer review photo of their door before using the pads
    A customer review photo of their door after using the pads

    Promising reviews: "These are the best. Sooo much better than Mr. Clean Magic Eraser. Won't buy those anymore and these will last me a very long time. I scrubbed and they got everything clean and didn't break apart!!! Can even reuse if I wanted." —miguel mendez

    "I own a cleaning business and have spent a small fortune on the name brand. I clean everything from condo rentals to long-term lease/residential rentals and I have had to clean unimaginable NASTY, I mean 'pics or it didn't happen' kind of nasty, and these cut right through it. These work just as well as the name brand, if not better, and they seem to last a little longer!" —Keisha Marie

    Get a pack of 20 from Amazon for $12.56.

    3. CeraVe's Retinol Serum in case you've been wanting to add a retinoid to your routine but have been scared off by potential flaking and redness — or the price tag of other brands, like Murad's $92 retinol serum. This uses encapsulated retinol designed to help prevent irritation while still resurfacing the skin to help reduce the appearance of acne scars, pores, and more.

    And remember, like with any retinol, don't start off applying this every day. Start slow and work yourself up if needed, paying attention to your skin. You'll also definitely want to use a sunscreen (with at least SPF 30) while using this product. 

    Promising reviews: "I absolutely love this stuff! I saw a dermatologist on TikTok who raved about this product and tried it out, and it's been the most amazing stuff! It's helped my face to clear up very quickly removing all of the blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine. This would be great for all ages/stages and for any weather types." —Successful Solo

    "I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you're going to be outside." —C. Munsterman

    Get it from Amazon for $12.50.

    4. A set of internet-famous Mellanni sheets reviewers said they're reaching for over their Cozy Earth and Egyptian cotton sheets that cost $$$. They're made of silky soft, moisture-wicking microfiber that doesn't fade, pill, or stain, and feel like pure luxury — you may just shed a tear of happiness the first night you snuggle up in them. 

    Promising reviews: "My favorite sheets have to be Cozy Earth. But they are way too pricey for a guest bed. These sheets are just as good without the huge price tag. Side by side comparison to these versus expensive brands like Cozy Earth or Peacock Alley — these sheets are thinner and deeper, which actually fit better on our deep mattress with a 3-inch topper. These sheets are just as cool feeling as the higher-end ones when you get in bed. They wash well. They hardly wrinkle. And even after months of use, they are still in great shape. They haven’t started to peel yet or fray. No loose threads or tears. Great sheets!" —Susan

    "We have Egyptian cotton sheets that were expensive and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman

    Get a set of queen sheets from Amazon for $32.85 (available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 40 colors and patterns).

    5. A bottle of Elizavecca Hair Treatment formulated to deeply repair and hydrate your hair thanks to restorative ingredients like collagen and ceramide 3. You just apply it after shampooing, wait as little as five minutes, then rinse it out for hair that looks *and* feels silky soft. Some reviewers say it's even BETTER than Olaplex, which is over three times the price!

    reviewer showing off their soft looking defined curls
    reviewer with long, silky looking hair

    Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

    Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

    Get it from Amazon for $7.15.

    6. A Renpho percussion massager here to save the day because that $300 TheraGun just isn't in the budget rn. It has five different head attachments for targeting different muscle groups, plus five speeds to customize the intensity. Your sore muscles, tense neck, and deep knots are ready for some much-needed relief. 

    Promising reviews: "Helps with pain relief and massage in pressure spots I wasn't able to get before. I had access to use a TheraGun before and haven't noticed any difference between items, and it's at a much lower price point. Whatever extra TheraGun features there might be, I haven't needed and the heads are interchangeable between TheraGun and this. Very happy with my purchase." —tauntaun

    "I used a TheraGun for about a month and although it was great, this unit is better suited for my needs. I found the TheraGun to be too powerful on the lowest setting and bulky to handle. Some people prefer a lower setting than the 'professional' brand offers. This unit is also easier to handle when massaging my partner than the TheraGun. This gun goes from comfortable low setting to very powerful on the highest setting. Much better fit for me and my partner, plus it's got a solid battery life." —Pierremoe

    Get it from Amazon for $89.99 (available in three colors).

    7. A bottle of Nyx setting spray so your carefully crafted makeup look can survive up to 16 hours of wear, through humidity, sweat, rain, and snow, without any smudging or melting. Reviewers have put it to the test and say it's a cheaper swap for MAC and Urban Decay's setting sprays.

    reviewer's before pic at 5 pm showing a glittery nighttime eyeshadow look
    reviewer's after pic at 10 pm showing their makeup intact

    Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise it looked as fresh as it did when I put it on. I’ve used MAC and Urban Decay setting spray and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie

    Get it from Amazon for $9 (available in four finishes and a jumbo size).

    8. And a 12-pack of soft microfiber makeup removing towels, a true hack for budget-savvy makeup wearers, since they can gently remove makeup using only water and be reused over and over! Perfect for travel and everyday use, they'll cost you just over $1 per cloth, which amounts to nearly 20 times cheaper than the infamous Makeup Eraser.

    HuffPost Shopping writer Haley Zovickian swears by these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel a number of times before having to wash it or switch to another one."

    Promising review: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse, and hang out. I guess you could use a new one each day, but I they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains

    Get a pack of 12 from Amazon for $13.95 (available in 13 color combos and in packs of 30). 

    9. Skin1004's Zombie Pack, which works in just 15 minutes to noticeably reduce the appearance of fine lines, tighten pores, improve texture, and brighten your complexion. The mask itself tightens and cracks as it works on your skin — hence the name! — but when you rinse it off, your skin is left soooo soft and smooth.

    Reviewers compare it to Hanacure, which anyone in the beauty community has probably heard of, only this is wayyy cheaper, especially considering you get eight packs and a brush with the set!

    Promising review: "As good as Hanacure, much better price! The Zombie pack face mask is the best! It works just as well as other tightening masks but it's a fraction of the cost. I use these once a week and am extremely satisfied. My skin feels so good after, and my wrinkles are getting less noticeable." —meredith shaputis

    Get a box of eight masks from Amazon for $18.90+.

    10. An ultra-hydrating TruSkin vitamin C serum concocted with hyaluronic acid (which locks in moisture), organic aloe vera, and vitamin E. It not only brightens and smoothens the skin; it also fades blemishes. Many reviewers say it's a worthy swap for SkinCeuticals' pricey CE Ferulic serum.

    It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use.

    Promising reviews: "Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian women, and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O

    Get it from Amazon for $19.77+ (available in two sizes).

    11. A pack of duster sponges to help you stay on top of all the dust that seems to magically reappear in your home every few days. Their curved ridges are designed to trap dust and pet hair (and actually pick it up, not just move it around). These are reusable and just need to be soaked and softened before use to unlock their full cleaning power!

    These are super similar to the Scrub Daddy Damp Duster that's always sold out (and cheaper, too). 

    BuzzFeed Shopping editor Maitland Quitmeyer says, "I bought a pack of these recently, and so far love dusting with them! All the dust sticks right on, so you don't end up breathing in all the dust you just tried removing. It's great for baseboards, too!"

    Promising review: "I rarely review products, but this little sponge literally changed my life! It picks up EVERYthing in one swipe! Hard water marks on your bathroom mirror, no problem! Hair clippings on your sink and counter, one swipe and they are gone! Dusty blinds? Swoosh, swoosh, swipe! And ala-presto ka-bam, like magic they are perfect and dust free! I just need one of these for my floors! I love, love, love how the sponge picks up everything and with a little running water, all the dust, hair, muck, and guck just rinsed away!!" —DayDreamer

    Get a pack of four from Amazon for $9.99 (available in six color packs).

    12. Maybelline Instant Age Rewind Concealer, a cult-favorite you can wield as part of your multistep daily routine *or* for quick touch-ups (without cakiness!) on days when you're not feeling a full face of makeup. Dark, puffy under-eye circles and redness are no match for it — and neither are the name-brand concealers, at this price.

    former BuzzFeed editor applying the concealer under eyes
    before/after of a reviewer showing how well the concealer worked at covering undereye circles
    Kayla Suazo / BuzzFeed, www.amazon.com

    Promising reviews: "I have extremely dark under eye circles. Honestly that is the only reason I wear makeup, is to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25–$30 on one tube of concealer and still feel unsatisfied with the coverage. This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney

    "Oh my gosh. I have spent so much money on expensive concealers and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!" —Lynnette Smith

    Get it from Amazon for $8.71 (available in various shades).

    And check out our Maybelline Instant Age Rewind concealer review for more deets!

    13. A pair of faux-leather straight-leg pants for a chic, edgy staple that's actually comfortable enough for everyday wear since the fabric has stretch! Plus, they may or may not be very similar to a popular Abercrombie pair that retails for over $100. 👀

    reviewer wearing the pants in brown
    reviewer wearing the pants in brown

    Check out a TikTok of the pants in action.

    Promising reviews: "Perfect!! Omg, just buy them now! Don't hesitate! These are going to go fast once the word gets out how great they are! They have some stretch to them!" —Amazon Customer

    "Literally exact [swap for] the Abercrombie leather pants." —Gabi B

    Get them from Amazon for $52.99 (available in women's sizes XXS–4XL and in 20 colors). 

    14. Peach Slices acne spot dots, a *super* budget-friendly hydrocolloid acne patch option compared to other brands like Mighty Patch. Keep them around if you're prone to sudden breakouts, and they'll come in clutch: Just apply one to a zit, and it'll literally suck out all that nasty gunk, leaving the area noticeably flatter with less redness overnight. 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach Slices is part of Peach & Lily, a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising reviews: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain." —Savannah Wilson

    "So I have been usually these for about a year now. I have tried Mighty Patch and a few others, none I feel really worked or worked as well. This product is MY GO-TO and I have turned so many others to it." —Melodie G

    Get a pack of 30 from Amazon for $4.88.

    15. An eyebrow soap kit reviewers love as an alternative to name brands to help you sculpt your brows so they have the exact shape, volume, and texture you're going for — and keep them looking defined and fluffy throughout the day. When it comes to precision and hold, this stuff is *chef's kiss*.

    reviewer's eyebrows looking super styled and held in place
    close-up of a reviewer's perfectly styled eyebrows

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get it from Amazon for $4.99 (available in a one- or two-piece set, and with a brow gel).

    16. A ribbed workout jumpsuit that's considered a great Skims alternative, with reviewers claiming it looks and feels just as high quality. It's compressive but breathable, with four-way stretch so you can pull off all your squats with ease (plus it's thick enough that it won't show your undies). 

    Reviewer in a black form fitting body suit
    reviewer wearing the jumpsuit with a green jacket and fanny pack

    Throw a cropped jacket, vest, or long cardigan over the top for a cute cool-weather 'fit!

    Promising review: "I absolutely love this bodysuit! I discovered this brand from my coworker who was wearing this bodysuit in a different color and it looked so good on her I knew I had to give them a try. Finding items that fit my body nicely is next to impossible; but THIS?! It was literally perfect and full coverage + support and not sheer at all! I’m buying this in so many colors and the quality is SO good. I love this more than my Skims!" —Zoe T

    Get it from Amazon for $29.99+ (available in women's sizes S–XXL and six colors).

    17. Revlon one-step hair dryer and volumizer so you can give yourself a gorgeous blowout without visiting the salon — it knocks out drying *and* styling your hair in one step to save time in the mornings too! Dropping $500+ on a Dyson Airwrap suddenly seems...even less appealing.

    reviewer with hair styled using the hot air brush
    the hair dryer in a reviewer's hand

    The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. 

    Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa

    Get it from Amazon for $39.88+ (available in nine styles and three models). 

    18. A set of satin pillowcases to make your bed feel more ~luxurious~ for a fraction of the price that you'd spend on brands like Slip and Blissy. Plus, satin pillowcases stay refreshingly cool and are good for both your hair and skin: They help prevent breakage, frizz, and tangles in your hair and absorb less moisture from your skin overnight, keeping it more hydrated.

    the pillowcases in grey
    Amazon

    BuzzFeed Shopping editor Maitland Quitmeyer says, "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!"

    Promising reviews: "I ordered these pillowcases just to see if they could compete with Blissy. Well, they can. I have washed them three times and they came out great. They seem to protect your hair and skin. So, I’m very happy with them." —EMc

    "Arguably, they’re softer than my more expensive ones! They did arrive very wrinkled but a quick wash and dry and they’re shiny and wrinkle free. I like the envelope closure a lot more than competing brands zip closure." —Hannah Watkins

    Get a set of two from Amazon for $5.57 (available in standard, queen, king, and body pillow sizes and 36 colors).

    19. A cruelty-free brightening facial scrub that leaves your skin positively glowy thanks to Madonna lily in the ingredients, but this popular vegan formula also packs in lemon peel, French green clay, and sea kelp to cleanse and de-gunk your pores. It works so well, reviewers ditched pricier options from brands like Clinique, The Body Shop, and Rodan + Fields. 

    reviewer with a bit of the product on their finger
    reviewer's face looking super smooth and exfoliated

    Promising reviews: "You need this face scrub. Got rid of my obvious blackheads after two to three uses. Just make sure you tone or moisturize after each use. This is much, much better than the $60 scrub I purchased last year at an expensive chain makeup store. Do it!" —WhatTheFrenchRoast

    "I have no clue how this stuff works as amazing as it does, but it's AWESOME! After getting this and using for over a week I officially switched from the Rodan + Fields reversal line to the Acure brightening scrub. It work evens better than products that were costing almost 15x the amount. I've even gotten two of my friends to order it and they love it as well. You can't go wrong." —Michelle A Malaska

    Get it from Amazon for $9.89.

    20. A trio of hydrating lip sleeping masks if you've been hesitant to pull the trigger on that $24 Laneige lip mask that's *everywhere* these days — getting three flavors for under $10 feels like a great alternative if you ask me. Just smear some on your dry, cracked lips before bed and dream of the smooth, soft lips you'll have come morning. 

    a hand holding three of the tubs
    closeup of reviewer's lips looking soft and moisturized

    For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal! 

    Promising review: "It’s been four months since ordering this and it’s now part of my nightly routine. I can’t go to bed before putting this on. I highly recommend this! And it’s worth it to get the three-pack. The flavors are not overly sweet and I think my favorite is the berry. I like it more than the Laneige night lip mask. For me, Laneige absorbs pretty quickly and in the morning I feel like my lips are dry again. With these, my still lips feel moisturized in the morning. It has a thicker consistency. I used to get dry/peeling lips pretty often as I’m outdoors/in the ocean a lot. However, since incorporating this in my routine, I haven’t had peeling lips in a long time. Loooove these!" —Angela

    Get it from Amazon for $9.90 (available in six sets). 

    21. A Coty setting powder that's a good swap for Laura Mercier's $43 powder. It regulates your skin's oil product to keep your face from getting too shiny throughout the day; plus, it has a blurring effect that reduces the appearance of fine lines, wrinkles, and blemishes.

    Reviewer wearing the powder showing it helped reduce shine
    Another reviewer wearing the powder, showing it didn't crease or flake

    Promising review: "I normally use the Laura Mercier setting powder but it was getting a little pricey. I bought the translucent version of this powder, and I am so impressed. Not only is it extremely budget-friendly; you also get A LOT OF POWDER. You get over two times the product of the other more expensive ones. It’s blurring and soft, and doesn’t cause creasing even on my dry skin! There is a scent, but it smells like a rich old lady, and I’m here for it." —alice silva

    Get it from Amazon for $13.89+ (available in four shades, including an extra coverage translucent option).

    22. A fanny pack perfect for keeping your essentials *literally* close to your chest during travel or everyday life. The strap is long enough to wear crossbody or around your waist, which keeps your arms and hands completely free. Psst — people say it's very similar to Lululemon's belt bag, which is over double the price!

    reviewer wearing the fanny pack crossbody
    Open bag with various personal items including a wallet, electronic gadgets, and beauty products

    Promising review: "I’m SOO impressed with the quality of this bag! I’ve worn the Lululemon belt bag and I gotta say, this is pretty similar. Almost identical, except the Lululemon is a tiny bit smaller size. The Lululemon one also has a plastic zipper but this Amazon one is metal. I prefer the plastic but this one is OK. It might be better than Lululemon JUST for the fact that they have so many color options!" —Em

    Get it from Amazon for $13.98 (available in 44 styles). 

    23. Nyx Fat Oil Lip Drip in case that $40 Dior lip oil has been in your cart forever, but you just can't bring yourself to pull the trigger. At $9, this version's a much lighter hit to your wallet, with the same burst of hydration (made with vegan squalane!) sheer color, and non-sticky finish reviewers can't get enough of. 

    reviewer applying the lip oil
    different reviewer wearing the lip oil

    Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

    Get it from Amazon for $8.97 (available in eight shades). 

    24. A highly rated pair of hoop earrings if you have designer jewelry taste but not a designer jewelry budget. Reviewers compare these to Jennifer Fisher hoops that go for up to hundreds of dollars and say they don't hurt your ears!

    Reviewer in rose gold small hoop earrings
    Closeup of earrings on a table

    Jewelry is not one of those things I like to splurge on, so when I found this budget-friendly pair, I decided to ~treat myself~. And wow, they look amazing in person! I'm sort of obsessed with this brand in general now (I wore one of their tennis bracelets to a wedding recently and got so many compliments!) and may finally be able to build up a collection of jewelry staples without going broke. 

    Promising reviews: "This product is AMAZING! If you are looking for a good [swap] for the Jennifer Fisher earrings, these are it! They are super lightweight, effortless, and so cute!" —Anna Weir

    "I've been wearing these earrings nonstop since receiving them. They're incredibly lightweight and I always forget I'm wearing them. I prefer these over my nicer Madewell hoops." —KFam

    Get it from Amazon for $13.95+ (available in four sizes, four colors, and two metal types).

    25. Briotech spray for soothing rashes, sunburns, rosacea, eczema, and other skin irritations, *extremely* similar to the beloved (but pricey) Tower 28 SOS Daily Rescue Spray. Its secret is hypochlorous acid, an ingredient found naturally in our white blood cells that helps soothe inflammation and strengthen the skin barrier. This stuff = magic in a bottle. 

    the bottle of briotech spray next to the tower 28 spray
    Reviewer with inflamed rosacea flare labeled before, and after with clear, calm skin

    BTW, people also love this for helping heal piercings. (Note: This product has newer packaging that you might receive instead of the older bottle shown above!)

    Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

    Get it from Amazon for $12.99+.

    26. Essence's Lash Princess Mascara beloved for its ability to give you bold, dramatic lashes while also separating them to prevent clumping — and for its $5 price tag. People *rave* about this bestselling tube as a swap for more expensive mascaras like Too Faced Better Than Sex, L'Oreal Telescopic Lift, and many, many more.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord / BuzzFeed

    Promising reviews: "The best I’ve tried so far and I used Dior, Tarte, Two Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti

    "This product is fantastic; the best I've used in years! And the price can't be beat. It's [leagues] ahead of the well-known brand names that sell for five times as much and more!. Just one or two coats gives me length and volume. With the gloppy other brands, I'd given up wearing makeup at all. I have sensitive blue eyes — and did I say I'm old, which adds another layer of sensitivity — and this mascara don't bother my eyes at all, no redness or irritability." —Antonia Albany

    Get it from Amazon for $4.74.

    27. A Govee neon rope light to incorporate super customizable lighting that doubles as unique wall decor. Its bendable design lets you twist it into all sorts of neat shapes, and by using an app, you can program it to all sorts of color combos and lighting effects! The cozy glow this gives at night is unmatched. Hue, who?

    the rope light glowing purple above a bed
    the govee rope light in the shape of a puppy, above a desk

    Several reviewers compare these to Hue LightStrips and say these are even better, especially for a fraction of the price! Get a closer look at these on TikTok — the reviewer shows how easy they are to put on the wall.

    I'd been eyeing this rope light for ages and finally picked it up recently. It's everything I'd hoped it would be and more. First of all, it's SOOO easy to put on the wall — it comes with these little adhesive plastic brackets that you just slide onto the rope and then press against the wall, and continue adding them as needed to support the shape you're making. I stuck with a basic wave shape for mine as I have it mounted underneath a gallery shelf and wanted to keep it simple, but it wouldn't have been difficult to create a more elaborate design! The Govee app makes it so easy to program the lighting however I like, and it's upgraded my nighttime cozy vibes in a MAJOR way. I highly highly recommend if you're looking to improve your ambient lighting beyond just buying more lamps! 

    Get it from Amazon for $41.99+ (available in four lengths).

    28. A pair of lightweight legging-style joggers remarkably similar to Lulu's Align joggers, reviewers have noticed. With four-way stretch and a stretchy elastic waistband, these will keep you in peak comfort while lounging, running errands, or exercising. They also provide a little extra warmth on slightly chilly days when you need a full layer covering your legs. 

    reviewer showing the front of the black joggers
    reviewer showing the back of the purple joggers

    Promising review: "I wear athletic attire for work 90% of the time. I am also particular about how joggers look. These rival my Under Armour or Lulus. I get a ton of complements on them and couldn't be happier with the price and quality. These are also great for when I'm feeling a little bloated." —Mike Hooke

    Get it from Amazon for $28.99+ (available in women's sizes XS–XXL and 19 colors). 

    29. And a soft, stretchy longline sports bra drawing comparisons to a tank from the same collection, so you could achieve the whole Lulu Align ~look~ for a lot, lot less. 

    Reviewer in a white V-neck crop top
    Reviewer in black version

    Promising review: "Comparable to Lululemon. I love my Lulus but wanted something more affordable and this hit the mark! I’m typically a size medium, and the medium fits great! I bought two, the fuchsia and white — I love both colors and the material is very soft." —Alyssa Lynch

    Get it from Amazon for $18.39 (available in women's sizes XS–3XL and 29 colors). 

    30. E.l.f. Poreless Putty Primer, which blurs your pores and creates a smooth, velvety texture for makeup to glide over and also grip onto. Infused with squalane for hydration, Poreless Putty Primer has a mattifying effect that doesn't look dry — plus, it's small enough to take on the go in case you need touch-ups. Blink, and you might mistake it for Tatcha's Silk Canvas primer and other pricier options.

    Reviewer wearing product
    Reviewer holding product in hand

    This stuff is gold. I'm relatively new to the Poreless Putty Primer fandom but now that I'm here, I'm not leaving anytime soon. This makes SUCH a difference in how my foundation goes on, and it makes it look as close to poreless as I think is humanly possible — and maintains the smooth look for many hours! Just be sure to let it sit for a little bit before applying your foundation.

    Promising review: "Okay so first nothing will make you 'poreless' but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not to familiar with makeup, this is a game changer. Honestly it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!" —Olivia

    Get it from Amazon for $10.

    31. An illuminating L'Oreal moisturizer if you love Glossier Futuredew but would love another way to achieve dewy, shimmery skin for less $$ even more. Thankfully, this is under $15 and works just as well as a lightweight foundation alternative or for adding a little glow on top of your makeup. 

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossier one that remained strangely sticky the whole time it was on my skin. I will purchase again!" —DLW

    Get it from Amazon for $7.99 (available in four shades).

    32. BestLand's high-performance matte lipsticks, which might be cheap (less than $2 each!) but bear results that feel ~expensive~ — reviewers are comparing to sooo many pricier brands like Tarte, Stila, and Kylie! This set is honestly a must-have if you love red and pink lip shades, since it contains six long-lasting staples that'll have you look fierce all day long.

    a reviewer wearing one of the lipsticks in a pink shade
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    "Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy

    Get a six-piece set from Amazon for $8.49+ (available in three sets). 

    33. And a Maybelline clear lip liner that'll make sure your go-to lipstick looks its very best for hours (and save you a fortune if you're used to buying Urban Decay's similar $25 product). By lining your lips with this, it'll prevent bleeding and feathering and create a defined lip shape.

    The Maybelline New York Makeup Lip Liner in clear
    Amazon

    Promising reviews: "I love to contour my lips with a pencil that stops the lipstick from bleeding and this one does an excellent job for it. For many years I spent a fortune on Urban Decay's Glide-On clear pencil and this is really just as good as that, if not better. I will definitely keep buying it and I hope Amazon keeps selling it." —Simona

    Get it from Amazon for $6.98.

    34. An ultra-light milky toning lotion to balance your skin's pH level, exfoliate, fight inflammation, and moisturize, leaving your face balanced and radiant. It actually strengthens and restores lipids in your skin for softness that lasts. It's similar to Laneige's Cream Skin Toner, but cheaper — and from a small biz!

    A model applying the milky toning lotion to their face
    A bottle pouring out some of the milky toning lotion
    Good Light

    Because of the super-hydrating ingredients in this, you might feel like you don't even need a moisturizer after — but if you have super-dry skin, particularly during the colder months, you can follow with a gentle moisturizer.

    Good Light is a Brooklyn, New York-based small biz that creates vegan, cruelty-free beauty products designed for people of any gender.

    Promising review: “This toner is EVERYTHING! If you’ve ever tried Laneige Cream Skin Toner, this is similar, but way better. Laneige’s toner leaves a film while Good Light’s Moon Glow does not. It does exactly what it’s supposed to do: it dampens the skin and prepares it for moisture. Just like all of Good Light’s products, a little goes a long way, and it absorbs nicely. 100% great toner!” —Jane P

    Get it from Good Light for $24.

    35. Some cleaning tablets that'll rid your retainers and night guards of the gunk that builds up on them over time, but lean in close and I'll tell you a secret: You can also use them to deep clean your water bottles and coffee tumblers instead of the popular, pricey Bottle Bright tablets. These'll run you just 5 cents a tablet!

    Some reviewers use these for cleaning vases too! Note: One of our editors has used these for cleaning coffee mug stains before and says they work best when you use them with boiling water.

    Promising review: "These are absolutely wonderful in cleaning my thermos. I use these once a week, and doing so prevents my thermos from developing a weird, old coffee smell. Much cheaper than buying thermos cleaner tablets, and I understand that the ingredients are the same." –Santo Esmeraldo

    Get a pack of 126 from Amazon for $5.74 (also available in packs of 44 and 90).

    36. An internet-beloved set of makeup sponges — reviewers sing their praises as a budget-friendly swap for Beauty Blender and Real Techniques, since you get five of these for less than $10! Plus, when it comes to blending foundation, concealer, powder, and BB creams, there's no better tool for a ~flawless~ finish.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $6.99+ (available in eight sets).

    37. And some makeup brush-cleaning shampoo because chances are, your sponges and brushes are overdue for a good cleaning. Made with gentle, plant-based ingredients, this cleanser will remove all the built-up makeup, oil, and impurities from your tools — and watching all the gunk be washed down the sink is *so* satisfying. 

    Left: a reviewer holding a brush covered in product. Right: the same brush with the bristles restored to white
    left: a brown looking sponge right: the same sponge looking clean and blue

    A ton of people compare it to Beauty Blender's own $15 liquid cleanser (over double the price of this). 

    I've used Ecotools brush cleaning shampoo for years, and it makes cleaning my brushes so much easier. I just add a bit of the shampoo to my brush and gently rub it against a silicone mat under running water, and it makes quick work of removing all the makeup that's built up on my brush for, frankly, way too long. You'll see the water start running brown immediately, which is always super gross but also really satisfying, and once you see your brush return to its original color, you know you're done. And the bristles are always left as soft as before too!

    Promising review: "Despite the great reviews for this product and the hyping on social media, I wasn’t expecting much. But my mind is blown at how well this soap works. I have tried all kinds of soap (Beauty Blender soap, Ivory bar soap, MAC brush cleaner, Dawn dish soap, etc). I am very thorough but could never get my sponges or brushes completely clean. But a little soak in a small bowl with this Eco soap, and the makeup comes right out. A little rubbing and squeezing is all it takes. I’m a convert. Will be repurchasing!" —ss3745

    Get a two-pack from Amazon for $13.92.

    38. Long-lasting Peripera Ink Velvet Lip Tint, worth the try if you like a little color on your lips but can't be bothered with lipsticks that constantly need touch-ups. This'll give your pout a smooth, ultra-pigmented stain with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!

    Woman holding a bottle of INK VELVET 19 lip product, wearing a floral outfit, smiling at the camera
    reviewer wearing the lip stain in deep rose shade

    This is another one of those cheap holy grail products I'll keep buying for as long as they make it. It goes on so velvety soft and genuinely lasts all day — though I do like to reapply as needed for maximum intensity, the color holds up well against eating and drinking. 

    BTW, reviewers compare this to products like Charlotte Tilbury Matte Revolution, YSL Velvet Cream, and Tartist Creamy Matte Lip Paint!

    Promising reviews: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee

    Get it from Amazon for $9.90 (available in 23 shades). 

    The reviews used in this post have been edited for length and clarity.