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1. Stila's Glitter & Glow Liquid Eye Shadow lets you add a little glitz and glamor to your everyday makeup looks while also coming in clutch when you want to sparkle at a fancy affair.
2. Annatato Eyebrow Soap is designed to give you thicker, fluffy-looking brows *and* hold them in place all day long. Vitamin E and jojoba oil add volume and helps shape your brows, while natural beeswax keeps your hairs laying exactly as you left them.
3. Physician's Formula Murumuru Butter Bronzer will have you channeling those sun-kissed beach vibes all year long. It has a cream-to-powder finish with a light shimmer and ~buttery~ texture that over 22,000 reviewers rave about.
4. Essence's Lash Princess Mascara is beloved for its ability to give you bold, dramatic lashes while also separating them to prevent clumping — and for its $5 price tag.
5. Pretty Fab Nails' Pastel Floral Nail Wraps are a game-changer for your at-home manis. You just peel, stick, and file them for a look that's both fresh and natural-looking, and reviewers stay they stick on for weeks at a time! No more painstakingly painting your nails with basic polish that starts chipping within days.
6. CND SolarOil not only strengthens nails, but also heals and smoothens dry, cracked cuticles. This conditioning treatment contains jojoba oil, almond oil, and vitamin E.
7. Revlon's One-Step Hot Air Brush gives you a salon-level blowout without stepping outside the house.
8. INH Hair's curled Molly Pony can help you achieve the tall, Ariana Grande-esque ponytail of your dreams. It clips right into your ponytail to instantly add length, volume, *and* effortless curls that look like you spent hours styling. Psst — if you prefer a straight pony, the Miya Pony is the noncurly version!
9. AsaVea Teeth-Whitening Pens are capable of removing years of stains from coffee, wine, soda, and more. These minty-fresh, travel-friendly pens have soft bristles and use carbamide peroxide, a gentler alternative to hydrogen peroxide — reviewers say they don't cause sensitivity!
10. Il Makiage Woke Up Like This Foundation is a powerful formula reviewers can't get enough of, boasting over 300,000 five-star reviews. It contains nourishing hyaluronic acid and offers lightweight, buildable coverage that blends beautifully — no creases, no cakiness.
11. E.l.f. Cosmetics Lip Lacquer moisturizes and leaves your lips with a glossy shine that's *just* enough to make them pop without feeling heavy or sticky. Plus it's so cheap, you won't feel bad picking it up in multiple shades.
12. Skin1004's Zombie Pack works in just 15 minutes to noticeably reduce the appearance of fine lines, tighten pores, improve texture, and brighten your complexion. The mask itself tightens and cracks as it works on your skin — hence the name! — but when you rinse it off, your skin is left soooo soft and smooth.
13. Bio-Oil is a cult favorite, and for good reason — it's packed with vitamins A and E, chamomile, lavender, and other natural oils for anti-inflammatory and skin-smoothing benefits. People say it's ultra-effective at fading scars and stretch marks, reducing redness, and evening out skin tone, and it smells like an expensive spa treatment!
14. Elizavecca Collagen Coating Hair Protein Treatment deeply repairs and hydrates your hair thanks to restorative ingredients like collagen and ceramide 3. You just apply it after shampooing, wait as little as five minutes, then rinse it out for hair that looks *and* feels silky soft. Some reviewers say it's even BETTER than Olaplex (which is over three times the price!).
15. Eden BodyWorks Coconut Shea Curl Defining Creme gives you curls so lush and defined, you'll look like you just walked out of the salon. This medium-hold creme is made with coconut oil, shea butter, aloe, and avocado oil to seal the moisturize in while preventing crunch or build-up.
16. Etude House Drying Powder absorbs excess oil without overly drying out your skin, helping you stay shine-free (and photo-ready) all day long. Whether you have oily skin or just want a matte finish, this drying powder is worth adding to your beauty toolkit.
17. Hanalei Sugar Lip Scrub is a must for lipstick wearers, gently exfoliating the skin so it's soft, smooth, and ready to flaunt your favorite shade.
18. Inn Beauty Project's Face Glaze delivers a soft, dewy glow without any chunky glitter or flakiness, with a sheer, buildable champagne tone that looks gorgeous on all shades of skin. It has a cream/gel texture that melts into your skin for natural blending without feeling greasy.
19. Etude House's Lovely Etti Hair Band is both cute and practical, holding your hair and bangs back while you wash your face, use a face mask, or put on makeup. And unlike some headbands, many reviewers say it actually stays firmly in place without sliding down or hurting, though it does run slightly small.
20. E.l.f. Cosmetics Glow Radiant Moisturizer gives you an instant glow for dewy, radiant skin — perfect for days when you don't feel like wearing heavy foundation. This vegan, cruelty-free formula has SPF 15 to protect your skin and hyaluronic acid, shea butter, and coconut oil for sweet ~hydration~.
21. Banila Co Clean It Zero Cleansing Balm is a K-beauty product designed to be the first step in a double-cleansing routine. The sherbet-textured balm melts into oil as you cleanse, removing makeup, sunscreen, and grime without stripping your skin of its natural moisture. The results: Skin that feels clean, bright, and oh-so-soft.
22. Witty's Jade Roller Gua Sha Set may look beautiful and Insta-worthy, but they're not just for show — these popular beauty tools help reduce puffiness, tighten skin, improve blood circulation, and can even provide relief from headaches and sinus congestion. No at-home spa day is complete without this trusty duo.
23. Etude House My Lash Serum promotes eye lash growth and strengthens them to prevent premature shedding. Pair your new long, healthy lashes with mascara, and people might even think you're wearing falsies.
24. Meebak Cica Sheet Masks are jam-packed with calming ingredients that feel incredible on damaged, irritated skin. Cica (or tiger grass) is a soothing plant that improves the skin barrier, and it's powered up with other ingredients that protect from dryness and leave your skin soft and radiant, like ceramides, damask rose, cherry blossom, and tea tree extracts.
25. Bishe's Beauty Fridge truly has "beauty influencer" written all over it, but you'll find it's as functional as it is ~aesthetic~. With a removable top rack and side shelves, this mini fridge offers handy storage for keeping your serums and lotions close at hand, and keeping your face roller and masks in here means they're chilled and ready for you at all times.
26. Sdara Skincare's Derma Roller has teensy-tiny needles that are painless and feels like a massage on your skin, but its superpower is helping serums and other skincare products penetrate your skin deeper for *maximum* effectiveness. With weekly use, it can also help diminish the appearance of wrinkles, dark circles, and large pores — and at the fraction of the price of a professional micro-needling appointment.
27. Lime Crime Unicorn Hair Dye lets you achieve your dream of sporting a colorful mane, minus the expense (and time) of a salon trip. This semi-permanent dye is vegan and cruelty-free and doesn't cause any damage — it even works well on dark hair!
28. E.l.f. Cosmetics Luminous Putty Primer creates a plump, radiant base with a smooth, velvety texture for makeup to glide over and also grip onto. This vegan formula is infused with hyaluronic acid and collagen to help plump and smooth for a poreless effect — influencer skin, here we come.
29. The Flick Stick Winged Eyeliner Stamp addresses the bane of every makeup wearer's existence: creating the perfect, symmetrical cat eye. Now you don't have to spend an hour redoing your wings — this easy-to-use stamp creates the same wing on each side, and no one will even know the difference. 🤫
You, living that beauty influencer life:
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