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Nestle’s Courting of Mommy Bloggers Off the Rails
The invitation was not that uncommon in these days of social media - Nestle was asking twenty of the nation’s mom and dad bloggers to learn about the brand on a trip to Cali.
A trip they’d foot the bill for at Nestle, of course, in exchange for a little bit of that mommy (and daddy) magic. Commence firestorm and mudslinging.
What started it? One word: formula.
