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Volvo's New "LifePaint" Makes Cyclists Reflective At Night

Bringing new life to night riders.

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Swedish carmaker Volvo just released a video of it's new product "LifePaint."

View this video on YouTube

Though designed for cyclists, in a statement, co-developer Grey London said in a statement that LifePaint "can be applied to any fabric  —  clothes, shoes, pushchairs, children's backpacks  —  even dog leads and collars."

The "paint" — which lasts for about one week after application — also washes off and will not affect the color or surface of the chosen material, the agency said.

Grey London worked in collaboration with Swedish startup Albedo100 and is one of a series of outcomes as part of Volvo's new product line-up. The developers also set up a website to direct consumers to outlets.