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    29 Beauty Products That You Should Add To Your Skin And Hair Cycle

    Time for some newness 💅.

    1. Live Tinted Hueguard protects your skin year round sans any annoying, ghostly white cast. It's also great if you don't have the patience (or energy) to apply multiple products in the a.m., since this mineral SPF 30 sunscreen *plus* primer hybrid moisturizes and preps skin for a no-makeup or full-face-makeup day.

    A South Asian model applying the sunscreen
    A selfie of Jasmin showing her complexion after all-day wear of Huegard under makeup
    Live Tinted, Jasmin Sandal/BuzzFeed

    This works for all skin tones to leave your face with a beautiful dewy glow! P.S. This is formulated with 18% zinc oxide. And yes, bbs, it's clean, vegan, cruelty- and fragrance- free, *and* it's reef safe!

    Live Tinted is a South-Asian woman-owned beauty brand founded by beauty blogger and entrepreneur Deepica Mutyala. Her brand is built around diversity and inclusion with phenomenal multitasking products that address skin concerns like hyperpigmentation. Just peep their top-selling color correcting Huestick.

    I've recently introduced this gem into my skincare routine, and — holy cow — I'm not sure why it took me so long to give it a whirl. I've been writing about Live Tinted's products for some time, and finally decided to snag some of their goodies for myself. Hueguard injects a literal ray of liquid sunshine into my daily regimen because, gold. And it really, truly, leaves zero white cast on my face — plus there's no pilling, either! It blends seamlessly with my complexion, feels ultra hydrating, and is the perfect base layer for makeup. (That's me above after a few hours of wear with Hueguard layered under some Kosas concealer and One/Size foundation and, I've got to be honest — as someone who has had a few acne scars residing on their cheeks for some time and struggles with makeup application — I haven't seen my complexion look this smooth in a minute! AND my no-makeup-makeup look stayed put for hours!) I can't recommend Huegard enough if you're looking to try something new!

    Promising review: "This has now become my favorite daily sunscreen/moisturizer/primer. They really do mean it when they say 'no white cast' and the product doesn't feel oily/doesn't block my pores. Love the consistency and that you can travel with it — plus it's a 3-in-1 so it saves me a lot of time. Highly recommend!" —Ulta Customer

    Get it from Ulta or Live Tinted for $32+ (available in two sizes).

    2. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!

    to the left, an image of brown hair with the text
    a reviewer with 3c hair showing their results
    @lorealparis / Via www.instagram.com, www.amazon.com

    Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.

    Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    "I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny.....until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!" —Sonia

    Get it from Amazon for $9.38.

    3. Seraphic Korean Skincare Exfoliating Mittens slough away dead skin to reveal visibly (and touchably) softer arms...legs...bums...literally wherever you want to use it — and much more effectively than your worn-in loofah!

    I can attest, this thing is like witchcraft in a mitt. I use this weekly to rid my skin of dullness and dryness. And I'm not joking, my arms, legs, tummy, bum, literally everywhere this thing graces becomes 10x smoother. It's now part of my routine before I shave — and if you think a razor can give you slick skin...paired with THIS, oh boy, you haven't seen (or felt) anything yet. Is it gross to see a week's worth of skin trickle off your body and into the tub with you? Yes. But is it oh-so-satisfying to get a closer shave? You betcha. Oh, and for me, I feel like this has stopped ingrowns in their tracks, too, because it lifts layers of skin before they harden and become more of an ish'. Basically, if you're looking to up your shower time routine, give this a go. Being gentle for the first couple of uses is key, and then once your skin becomes more tolerant, you can increase the pressure you apply. I can't wait for you to see how you and your skin like it!

    Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have crazy dry skin, and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg

    Get it from Amazon for $6.99+ (available in a one-piece and two-piece option). 

    4. SoCozy Leave-In Curl Conditioning Spray turns your *and* your little one's after-shower bedtime ritual into one that's a little more manageable (plus features soft, fanciful curls and ringlets). This stuff will gently detangle and restore tresses, all without the use of harsh and nasty chemicals.

    Reviewer's before photo showing their child's curly hair before using the spray and after photo showing glossy curls with the spray
    reviewer pointing to their curly hair

    Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!

    Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland

    Get it from Amazon for $9.69 (also available in multipacks).

    5. CeraVe Salicylic Acid Body Wash says "see ya!" to scabs left over from picking ingrowns and "au revoir!" to keratosis pilaris flare-ups. This exfoliates without the rough, physical microbeads and buffs away bumpy skin while smoothing — thanks to hyaluronic acid and niacinamide.

    See why this TikToker swears by this body wash.

    Promising review: "My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year it really flared up during warm weather so I gave this wash along with lotion a try. Wow, I saw results after just a few uses and after a couple of weeks most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can’t beat this price for the results either." —Ashley Steigerwald

    Get it from Amazon for $13.99.

    6. Tonymoly Blackhead Scrub Stick comes in the form of a too-cute-for-words octopus-shaped stick that is ridiculously good at removing excess sebum. Rub this over your face post-cleanse and just watch it work wonders on exfoliating your pores to yank out blackheads and whiteheads.

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Psst! TikTokers love this thing!

    Promising reviews: "Must-have. I use this a couple of times a week. I have terrible blackheads and this manages to scrub 90% of them away and the rest are barely noticeable. Will keep buying." —Princess Jasmin

    "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    7. Cosrx Snail Mucin 96% Power Repairing Essence absorbs into skin quickly with its lightweight — but hydrating — formula that delivers on renewing damaged skin cells. Reviewers rave about its ability to heal acne scars, fade dark spots, and smooth fine lines. AKA you can expect results even after the first use!

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $19.33

    8. Elizavecca Collagen Protein Treatment revives and repairs all types of hair that have endured multiple dye jobs, intense heat tools, or sun damage. So you can achieve your silkiest, shiniest, run-your-fingers-through-with-ease hair in next to no time!

    editor's hair before and after two uses with much softer hair
    reviewer with soft and shiny ringlets after using the hair treatment
    reviewer with 4C hair holding one of their strands
    Bek O'Connell/ BuzzFeed, www.amazon.com, www.amazon.com

    Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday, and I couldn't believe how amazing it made my hair feel and look. Its sooo soft, shiny, bouncy, and nourished. My bleached rat's nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." —Eline

    "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    Get it from Amazon for $7.50.

    And check out our full review of the Elizavecca CER-100 collagen protein treatment (#1).

    9. LilyAna Naturals Eye Cream depuffs and softens the skin around tired eyes with a rosehip and hibiscus-infused potion. Over 19,000 admirers gave it 5 stars, so do your morning and nighttime routine a favor and add this to the lineup.

    a reviewer holding up a 1.7 ounce bottle
    reviewer's before and after photo showing their eye bags disappearing over time

    Check out this TikToker's review after a year of using this magic sauce!

    Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim, and it is SO WORTH IT! Major game-changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin, and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings

    "I’m 26, so I wanted an eye cream for preemptive measures. I had seen this one on TikTok, and it had amazing reviews so I figured I’d test out. I have now religiously used it every night for about a year or so. It is easy to dispense, you only need a small amount, and it keeps my under eyes so smooth. I love it and have bought four of them so far. Definitely recommend." —Taylor Mulligan

    Get it from Amazon for $13.49+ (available in three sizes or a two-pack).

    10. Peach & Lily's Glass Skin Refining Serum helps you achieve that tasty "glazed donut" glow TikTokers have been raving about. Admirers note that this concoction of hyaluronic acid, niacinamide, and peach extract is lightweight and non-sticky and leaves them with a visibly brighter appearance with reduced redness. Dull, tired-looking skin has met its match.

    gif of model applying the serum to their hands and rubbing it onto their face
    the white bottle of serum with pink lettering next to a few drops of the clear serum
    Peach & Lily

    See why one TikToker is a fan!

    Peach & Lily is an Asian woman-owned small business that makes Korean skincare products using natural, toxin-free ingredients. 

    Promising review: "I saw this serum all over my TikTok For You page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach & Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.

    Get it from Peach & Lily or Target for $19+ (available in two sizes — not all sizes available at all retailers). 

    11. Paula’s Choice 2% BHA Liquid Exfoliant improves the texture of flaky skin with a brightening formula of salicylic acid and soothing green tea, which deep dive into pores to unclog dirt and debris. *Hyperpigmentation, acne scars, and dead skin have all left the chat.*

    Reviewer's before and after showing the exfoliant dramatically reduced hyperpigmentation on their cheek and made the skin smoother
    Reviewer showing the effects of the exfoliant on their hyperpigmentation

    If you're new to chemical exfoliants, greetings! You'll definitely want to start off by applying this one or two times a week to take note of your skin's response. Beta hydroxy acid (BHA, also known as salicylic acid) mimics the natural exfoliation process of younger skin by shedding extra layers while *also* unclogging and clearing pores.

    Promising review: "Best exfoliant out there! Ditch the scrubs and start using a chemical exfoliant. I just revamped my entire skincare routine and added Paula's Choice exfoliant to it. I have extremely sensitive and dry skin and often struggle to find skin care products that are effective. When used correctly, this exfoliant helps to rid my skin of the ungodly White Walker looking sheets of skin that fall off my face in the winter without being too harsh on my skin. Plus I swear I have noticed fewer blackheads on my face!" —Tray and Celia Henderson

    Get it from Amazon for $13+ (available in two sizes).

    12. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots so post-shower styling can be over in a flash.

    reviewer using the brush
    different reviewer showing new hair growth at the front of their head

    And! This just happens to be fan favorite among BuzzFeed Shopping writers — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.

    Promising review: "Saw this on a Must Haves from Amazon on a TikTok video. I originally got it as a prank gift, but I ended up using it, and now, I use it all the time in the shower. The silicone bristles are phenomenal and help detangle my hair. This is perfect for those who have long nails and accidentally scratch their scalp when they shampoo. My scalp feels cleaner, and my hair has grown longer due to the circulation on my head." —Patricia Giron

    Get it from Amazon for $6.98+ (available in three colors).

    13. Carol's Daughter Mimosa Hair Honey manages curly and kinky hair — from 4c curls to 1c waves — with a lightweight pomade that reviewers mention goes on like an oil to smooth and tame frizz. I mean...the wildly delectable name alone is tempting me and my dry waves to jump headfirst into that jar.

    hand holding the jar of the yellow thick whipped treatment
    reviewer with tight curls after using the product

    This citrus-scented shine pomade moisturizes the hair and scalp with the help of cocoa butter and lavender and sunflower oils. Plus! It can be used to smooth edges and control frizz.

    Carol's Daughter is a Brooklyn-born, Black woman-founded business. Encouraged by her mother, Carol, the creator, Lisa Price, started making homemade haircare recipes in the early '90s right from her kitchen. Fast-forward to today, and Lisa is still creating naturally derived products with a complete line in hair-, body-, and skincare for the now L'Oreal-owned company.

    Promising review: "Hello all my 4c divas. This is an amazing moisturizer. It smells good (has some beeswax in it) and keeps my hair shiny and protected. It does not offer any hold, but it provides moisture, shine, and a light pleasant scent. If you are on the fence about getting this product, just do it!" —Kia

    Get it from Amazon for $11.97.

    14. Juno & Co.'s Clean 10 Cleansing Balm removes every little speck of makeup so well that reviewers are calling it "amazing." Yep, even your stubborn waterproof mascara won't stand a chance up against this. Its balm-like consistency features Japanese pearl barley, which melts into the skin to hydrate and brighten while cleansing away impurities sans irritation.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    15. Revlon One-Step Hairdryer and Volumizer Brush handles two jobs in one go and cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.

    reviewer with long blown-out hair
    reviewer with short coily hair
    same reviewer after with straight hair

    Folks, one of my favorite purchases over the last couple of years has to be this godsend from Revlon. I've never been much of a blow-dryer — I never had the patience, energy, or the technique for that matter. But then in swoops this 2-in-1 tool to give my hair the glam of Jackie O in just about 20 minutes. I have relatively thick, wavy, shoulder-length locks and I've never enjoyed witnessing a transformation quite like the one I'm able to achieve with this styler. Giving myself a quick, ~salon-worthy~ blowout for morning meetings has been my new way to feel a little less disheveled for the day.

    Promising reviews: "I never write product reviews, but this brush is amazing! I have curly/wavy hair that is past my shoulders, but very fine. If I don't blow-dry and straighten it right away it gets very curly and frizzy and has always been a pain to blow dry and flat iron. I have never been very good at blow-drying with a round brush and have always relied on the flat iron to get my hair smooth after drying. With this brush, I can let my hair air dry for a bit, and then use this, and I don't need to use the flat iron at all. My hair looks so full and bouncy that several people have asked me if I just got my hair done. Honestly, with this brush, it looks better than when my hairdresser blow-dries! It is so easy to use and takes way less time to do than blow-drying. My only complaint is that the handle is a little big and hard to hold on to, but that is fairly minor. Also, I was worried about it getting tangled in my hair, but so far I have been able to wrap my hair around the brush and not have any issues getting the brush out. I love it!" —Bostonchick

    "I used this to blow out my hair for box braids. The first time it gave me this beautiful fro (I have a mix of 4a, 4b, and 4c coil patterns). Being that my hair is thick and has those patterns I did use it twice in order for it to be easily braided. I blew out my hair and honestly I loved the look. My parents said it reminded them of Afros from back in their day! A compliment in which I enjoyed!!! I can’t wait to do this look and actually rock my hair like this 🥰🥰🥰 OH and I would like to add that if you have my hair type or a lot of thickness like I mentioned PLEASE detangle your hair first. Always and that’s with any tool. ♥️" —Mariah D.

    Get it from Amazon for $39.87.

    16. Or! Flexible curling wands help you achieve bouncy, voluminous curls without consistent heat. When your hair is damp and moisturized, simply wrap strands around each one and let them ~work their magic~ overnight for soft, easy, natural-looking waves.

    reviewer with their hair wrapped around rods
    reviewer with curly hair after using the rods

    Just so ya know, they vary in size so you can pick which is best for your hair length!

    Promising reviews: "My hair doesn’t curl. I have used all different curling irons and flat irons at the highest heat but it doesn’t stay. I put these in with a little water and slept in them. It took a little bit to get used to lying on them but I slept fine. I used the biggest rollers so it came out wavy but I loved it. It stayed all day and I got so many compliments. I’m so excited to experiment with them." —Kristen B

    "Stop searching for the best value for flexi rods cause I did that already and this is it lol. These are shorter than what I expected but I’m now noticing the 'for short/fine hair' description. But I’m still able to wrap the full 24in length around the rods. Comes with plenty of sizes which I love. You don’t need anything but damp hair and a leave-in to your preference." —Mo

    Get a pack of 47 from Amazon for $13.99.

    17. Jack Black Lip Balm intensely hydrates chapped and weak skin around the mouth with its fast-acting shea butter and vitamin E formula. Complete with SPF 25, this salve deeply nourishes — and according to some reviewers — much more effectively than other brands at a similar price point.

    reviewer before and after of chapped lips and healed lips
    tube of lip balm

    Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha

    Get it from Amazon for $10+ (available in six flavors and also in packs of three).

    18. Or! Lawless Forget The Filler Overnight Lip Mask takes care of chapped pouts that are battling dryness and dehydration. Packed with shea butter, berry extract, and hyaluronic acid, this stuff supports natural collagen production to plump and soothe as you sleep. So getting kissably softer skin has never been easier!

    Jasmin showing chapped lips before applying the mask
    Jasmin the next morning with visibly softer, fuller lips
    Jasmin Sandal/BuzzFeed

    Team up harsh acne medication with fierce winds and you've got the perfect formula for lizard-like dryness. AKA what I'm currently dealing with — especially around my mouth. Enter: the Lawless Forget The Filler Overnight Lip Mask, which has been saving my chapped lips for the past few months. It's cooling, it's soothing. It's thick without feeling tacky. It's hydrating without feeling sticky. And I don't have to do a darn thing except liberally apply it each night and wake up with softer, fuller, less painful-feeling lips!

    *And* this is vegan and cruelty-free!

    Lawless Beauty is a woman-owned beauty brand from Annie Lawless. She makes clean, nontoxic makeup and skincare that doesn't skimp on pigment or coverage.

    Promising review: "As someone who is skeptical about overnight products like this, I was pleasantly shocked and surprised to see results the next morning after my first use! My lips not only felt hydrated and smooth, but definitely looked more plump (without that tingling sensation most plumping products provide which I don't like!)" —JuliaFromPhilly

    Get it from Sephora for $22 (available in three shades).

    19. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can simply comb through towel-dried hair. This = beautifully defined waves and spirals, that a) don't require any post-styling if you'd prefer to skip on blasting 'em with heat and b) won't leave you with a crunchy texture or flyaways!

    reviewer with images of
    reviewer with big beautiful coils and curls who used the cream

    A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.

    My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.

    Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe

    Get it from Amazon for $6.99.

    20. E.l.f. Cosmetics Acne Fighting Putty Primer takes care of breakouts and keeps your all-day look right where you left it. How? Acne-fighting ingredients like salicylic acid and zinc, of course. Plus, the velvety formula sweeps over pimples to smooth uneven complexions — just apply pre-foundation or concealer, let it sit for 30 seconds, and voila! Fresh-faced canvas.

    model showing before and after 30 days with a significant improvement in their acne
    Elf Cosmetics

    The 1.8% salicylic acid helps prevent the development of pesky breakouts and redness. Zinc helps reduces inflammation and kaolin keeps oil at bay while minimizing the appearance of pores. 

    Plus! It's vegan and cruelty-free.

    Promising review: I’ve only been using this for about a week, but have already noticed a big difference in my skin! I have normal skin, with an oily T-zone, large pores, hormonal breakouts, and hyperpigmentation that leaves my skin scarred for months even if I don’t touch my breakouts. This primer has been clearing my acne (even the tiny ones on my nose), reducing my scars, goes on smooth and makes my skin feel so soft. I easily use it under my tinted sunscreen, Putty Blush, and Halo Glow setting powder every day and even when I’m not wearing anything else on my face. My skin looks beautiful!" —BeachBunny

    Get it from E.l.f. Cosmetics for $12 or Amazon for $9 (also available in three other putty primer styles).

    21. Mane Club One Hit Wonder recharges your tired mane with a 10-in-1 spray...yes, TEN-in-one, folks. It takes care of everything from detangling, frizzies, split ends, and even provides heat protection up to 445 degrees. Simply spritz it on your damp hair and let it do all the work, so you can get a salon-worthy blowout without the price tag or the need for nine other products!

    hands holding two bottles of the product
    editor with blown out hair using the product
    Mane Club, Elizabeth Lilly / BuzzFeed

    Oh and hey! This formula contains cannabis sativa seed oil, which works like a charm to moisturize and highdrate without the weight. Plus, it's cruelty-free and vegan!

    Mane Club is an indie beauty brand based in New York.

    Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok!

    Promising review: "I absolutely love these hair products. Since using them, my hair has practically been restored to its natural curls! This has been super helpful in that it protects hair from heat damage while also easily detangling — two big things for me. I love it and won't ever be going back to anything else!" —Katie P

    Get it from Mane Club for $10 or from Amazon for $9.95 (available in multipacks).

    Read our Mane Club 10-in-1 spray review for the 411.

    22. Zombie Pack face masks lift sleep-deprived skin and minimize enlarged pores and wrinkles so well, you'll be mystified by how incredible your new skin looks after just one use and 15 short minutes.

    reviewer showing the wrinkles and texture of the zombie face mask on their skin
    Reviewer's before and after and you can see that the mask has tightened their skin and reduced the appearance of lines on the forehead, around the eyes, and around the mouth

    Promising reviews: "I like using this about once a week, when I feel tired or haven't gotten enough sleep. It makes me look a bit more energized and rejuvenated." —Amazon Customer

     "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is smoother compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted LOL. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

    Get a pack of eight from Amazon for $16.95 (available in multipacks).

    23. TO112 Anti-Humectant Spray ensures the precious time you spent creating your lewk does not go to waste. This miracle worker puts the finishing touches on your styled tresses with an ultra-lightweight mist that keeps humidity at bay and fights frizz (AND even keeps styles in place for the next day — hello, lazy person hack).

    Jasmin showing her hair the day after using the spray with text
    model holding the can of spray
    Jasmin Sandal/BuzzFeed, TO112

    I was going to let the picture above just do all the talking, but I think I owe you folks a little context. So, if this pic could talk it would tell you that I used this magical mist post curling my hair with a flat iron *and* after setting it with my go-to drugstore hairspray (what's neat about this TO112 sealant is that it's a no-hold spray, so it's intended to be layered *after* other styling products). I spritzed it all over my hair in sections and even did a hair-commercial-style hair flip to make sure all of my bases were covered. I went about my evening plans, slept with my styled hair, and then woke up with the curls still 👏 in- 👏 -tact (!) — and any flyaways were pretty much smoothed out. I looked in the mirror and thought HOW?! This spray is how — and now I never curl my hair without it. 

    Promising review: "I was super skeptical of this product. I didn't understand how it could work or how to use it properly. One night, I straightened my hair and liberally applied the spray to each stand before I straightened it and then once I was done styling, again, I applied the spray liberally all over. I got caught in a downpour of rain. I only had a light sweater to cover my head as I ran to find cover. When I finally escaped the rain, my hair was still pin straight. I now never leave the house without using this product. It holds up even in the Toronto summer humidity!" —Madi

    Get it from TO112 for $48.

    24. Tower 28's SOS Daily Rescue Facial Spray packs a major punch for stressed-out skin with only three ingredients. Think: a gentle hypochlorous acid toner with H2O and sodium chloride that refreshes and rescues irritated skin and prevents flare-ups.

    A model holding the mini and the full size bottles in one hand.
    a before and after of a person using the spray with less facial redness in the after
    Sephora

    Tower 28 is an Asian woman-owned small clean beauty brand designed for sensitive skin. Their products are nontoxic, nonirritating, vegan, and cruelty-free, so you can rest easy when applying.

    Promising review: "HOLY GRAIL!! I tried this spray for the first time about a year and a half ago. I had moved from a dry climate to a humid climate and my acne was out of control! I tried so many products before SOS. When I tell you my acne cleared up within a week….SHEESH! I haven’t been without this spray since! I keep a mini with me at all times and for travel and recommend to all friends with skin concerns. Don’t walk, RUN to Sephora to get it!" —KuhKristen

    Get it from Sephora for $12+ (available in three sizes).

    25. TruSkin Serum makes you glow from within thanks to the brightening properties of vitamin C — sayonara, sun spots and acne scars! Plus, with hyaluronic acid and vitamin E, pores will be minimized while rough patches will cease to exist.

    reviewer before with blemishes on their face
    same reviewer after using the serum with much clearer looking skin

    Promising review: "This serum is truly incredible. Where has it been my entire life?? I've been using it for about a month and I've already seen amazing results. My skin is brighter, my skin tone is more even, and my acne scars are fading to the point where I am almost never wearing makeup anymore. This is mind-blowing to me, considering the fact that a year ago, I wouldn't even go for a run without putting on some makeup because of how self-conscious I was of my skin and my acne/acne scars." —Courtney Lloyd

    Get it from Amazon for $21.97+ (available in two sizes).

    26. Benefit Cosmetics Porefessional Super Setter spray secures makeup with a lightweight, waterproof mist that lasts up to 16 hours *with* the added benefit of blurring pores for a satin-soft complexion.

    the blue setting spray
    a model showing their skin before and after using the spray
    Sephora

    Promising review: "This is the best setting spray that I’ve ever used. I’ve tried multiple high-end sprays and they never truly work. My face gets sweaty, especially with the mask, and this spray has helped me the most as far as keeping my makeup in place. The mist is very fine and it smells amazing. I’m obsessed with this stuff." —Sephora Customer

    Get it from Sephora for $15+ (available in two sizes).

    27. Argan Oil Heat Protectant Spray shields your locks before they undergo heat exposure. If you've struggled to replicate the same results you get in salons, think again! This baby preps and primes your hair to make heat styling easier and safer on your tresses. Plus, damaged strands and split ends will be abolished after continuous use because this acts as a thermal protectant serum — and works wonders in up to 450-degree temps.

    Reviewer showing dry hair before
    Smooth hair after

    Just mist your hair before styling, and you'll be fully protected!

    Promising review: "I have split ends and frizzy and damaged hair from using heat and having a lot of highlights over the years. But not anymore! I spray this on my hair after I wash it (when it's still damp or dry) and I notice that it immediately helps seal my split ends and makes my hair look less frizzy. Overall, my hair feels so smooth and looks healthier. I like to use it after the shower, even if I'm not going to flat iron my hair. It smells amazing, too! —Biyliysaa

    Get it from Amazon for $14.95.

    28. La Roche-Posay Toleriane Double Repair Face Moisturizer is formulated with nourishing ingredients like ceramide and niacinamide, which help to soothe your skin and protect its barrier, as well as retain hydration for a super-soft and more even complexion!

    reviewer side by side of their red skin and their skin with reduced redness
    tube of the moisturizer

    Promising review: "I am 60 years old with rosacea and very sensitive skin. I’ve tried several lotions with age-related ingredients and I always seem to run into issues with the product either doesn’t work or it’s too strong for my sensitive skin. This lotion is great! I have been using for a few weeks now and it has softened my skin, evened out my skin tone and reduced wrinkles. I’ve already ordered my second tube." —Beth

    Get it from Amazon for $18.39.

    29. Living Proof Instant De-Frizzer spray reduces up to 92% of frizz (!!!), so all you have to do to tackle bedhead is give your hair a nice ~spritz~ and simply comb the product through. It also softens your hair between washes and provides UV protection, all with a lightweight and wearable formula.

    A model with frizzy hair before use, and smooth shiny hair after use
    Sephora

    Promising review: "First, you should know that my hair is naturally wavy and very frizzy. Secondly, I live in the tropics; here in south Florida we INVENTED frizz! I normally have a salon keratin treatment every couple of months to keep my hair smooth and shiny, but I’m badly overdue right now. Well...dang! This product is nothing short of amazing! Yes, after being outside in the humidity for a period of time, those frizzies do start popping up again (let’s be realistic!)... HOWEVER, all I need do is run the brush through my hair again to reactivate the product and it’s smooth sailing once again; reapplying is not necessary! I am LIVING PROOF that this is a revolutionary product. Ha Ha. I’ve since put off my salon keratin treatment again while I try more products from this game-changing line." —JillinWPB

    Get it from Sephora for $17+ (available in two sizes).

    Reviews have been edited for length and clarity.