We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!
Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use 1 dose for fine- to medium-textured hair, 2–3 doses for thick- to curly-textured hair and add one more dose if you have long hair.
Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
"I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny.....until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!" —Sonia
Get it from Amazon for $9.87.
2. SoCozy Leave-In Curl Conditioning Spray turns yours *and* your little one's getting ready ritual into one that's a little more manageable (plus features soft, fanciful curls and ringlets). This stuff will gently detangle and restore tresses, all without the use of harsh and nasty chemicals.
Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!
Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland
Get it from Amazon for $9.91 (also available in multipacks).
3. Elizavecca Collagen Protein Treatment revives and repairs all types of hair that have endured multiple dye jobs, intense heat tools, or sun damage. So you can achieve your silkiest, shiniest, run-your-fingers-through-with-ease hair in next to no time!
Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday, and I couldn't believe how amazing it made my hair feel and look. Its sooo soft, shiny, bouncy, and nourished. My bleached rat's nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." —Eline
"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.42.
And check out our full review of the Elizavecca CER-100 collagen protein treatment (#1).
4. Fanola Purple Shampoo tones and neutralizes yellow hues with purple pigment. The result? Icy blonde tresses that a) didn't cost you $100+ for a salon treatment and b) look like they belong on a hairspo Pinterest board.
Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.
Get it from Amazon for $13.98 (also available in a travel size!)
And check out our Fanola No Yellow shampoo review.
5. And John Frieda's Brilliant Brunette Shampoo elevates brown hues with shine-locking ingredients like natural cocoa and evening primrose oil. Expect deeper, richer, natural-looking shades — even after one wash.
BuzzFeed Shopping editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"
Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans
Get it from Amazon for $9.79.
6. Revlon One-Step Dryer Brush handles two jobs in one go and cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney
Get it from Amazon for $39.87 (available in three styles).
7. Or! RobeCurls Heatless Hair Curler Set effortlessly styles slightly damp hair to reveal soft and luscious curls overnight — without the need to blast any heat source toward your strands. Just wrap your locks around the length of the rod and let it work its magic to build volume that admirers are raving lasts all day.
You'll get the satin curler and two scrunchies in the set.
RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. Plus, this rod is designed to work with all hair types!
Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Oswalt
Get it from Amazon for $27.99 (available in five colors).
8. Hair Dance Dry Shampoo saves you from the despair of greasy bangs and roots with a *powder* formula that's more gentle than traditional sprays. This can soak up excess oil and add volume to treat and refresh your hair thanks to rice starch, lavender oil, and more — instead of just simply disguising oil-slicked roots.
Promising review: "I've been using this product for almost a year now. The first bottle lasted 10 months using it two to three times per week. I have thin, fine hair that gets weighed down easily. I do not use the tip to put this in my hair (that creates patches of white that are hard to distribute). Rather, I sprinkle a little powder in my hands, turn my head upside down, and work it into the roots. I've been able to go from washing my hair every day to washing it every fourth day because of this product. It smells wonderful and gives my hair extra body and fullness." —Waiting for Reign
Get it from Amazon for $11.99+ (available in two sizes).
Wanna learn more about dry shampoo? We rounded up the best dry shampoos (tried and tested by us, of course!).
9. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots so post-shower styling can be over in a flash.
And! This just happens to be fan favorite among BuzzFeed Shopping writers — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.
Promising review: "Saw this on a Must Haves from Amazon on a TikTok video. I originally got it as a prank gift, but I ended up using it, and now, I use it all the time in the shower. The silicone bristles are phenomenal and help detangle my hair. This is perfect for those who have long nails and accidentally scratch their scalp when they shampoo. My scalp feels cleaner, and my hair has grown longer due to the circulation on my head." —Patricia Giron
Get it from Amazon for $6.98+ (available in three colors).
10. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can simply comb through towel-dried hair. This = beautifully defined waves and spirals, that a) don't require any post-styling if you'd prefer to skip on blasting 'em with heat and b) won't leave you with a crunchy texture or flyaways!
A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.
My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.
Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe
Get it from Amazon for $7.97.
11. Verb Ghost Oil restores damaged tresses with an impressive, shine-inducing product. It is true to its name — you'll barely even notice this lightweight formula that smoothes frizz in just a few pumps. Its blend of moringa oil and essential nutrients fight humidity-causing fluffiness and promote all-day bouncy, star-studded locks.
Promising review: "I use this oil as a frizz control for my wavy/curly hair. I use it after diffusing and to refresh my day two hair. Works great at controlling frizz and I love the shine it adds to my strands without weighing them down or making them look greasy. The smell is a nice bonus, too! I will be buying again and would recommend to friends." —Sarahs
Get it from Ulta or Amazon for $20.
Read our Verb Ghost Oil review for more info!
12. Bread Beauty Hair-Mask envelops hair in thick, cloudlike softness without weighing strands down. Your hair's new BFF is packed with Australian Kakadu plum and starflower oil that, together, reinforce hair follicles — which means less breakage and more velvety-soft texture. One reviewer with 3c curls can be quoted as saying that it "moisturizes thirsty curls."
Bread Beauty Supply is a Black woman–owned business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.
BuzzFeed Shopping editor Kayla Boyd loves this — here's what she has to say: "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."
Promising review: "I love this product! The hair mask to beat all other hair masks — leaves my hair feeling soft and luxurious. I try to use it once weekly — let it sit on my dry hair for 20 minutes or so, then rinse it out and VOILÀ! Soft, happy hair that feels like its thirst has been quenched. Smells great, too :-)" —Cynthia
Get it from Bread Beauty Supply for $28.
13. Bestool Detangler Brush tells knots and tangles to take a hike with its unique, flexible combs that work to separate 3a to 4c hair — wet *or* dry! Gliding through your tresses without pain or breakage has never been more effortless, so you never have to fear wash day ever again.
Promising review: "This was the best purchase ever. I had braids and took them down three months later and if I didn't have this brush to get the knots and tangles out, I don't know what I would have done. I swear by this brush. It's a must-have. I have type 3c coil hair if you are wondering, but I recommend it for all hair types if you deal with knots and tangles." —Monica
Get it from Amazon for $6.99+ (available in five colors).
14. Moroccanoil Dry Texture Spray promotes touchably soft texture and can be spritzed onto just-washed hair to give it a naturally tousled, undone look. A perk? This can also be used to grip updos and braids for a lived-in feel that won't slip.
Promising review: "This is the best!!! I have very fine and thin hair and every time I wind up in a salon chair, the stylist is obsessed with adding texture to make my hair look fuller. A lot of products give my hair a straw-like feeling and makes my hair knotted and I absolutely can't stand it. This is such a light spraying texture that adds body to my hair but still allows me to get my fingers through it and keep it soft. I am sold for life on this!!" —Mase328
Get it from Amazon for $14+ (available in two sizes).
15. Aunt Jackie's Purify Me Frizz-Fighting Moisturizing Co-Wash specializes in hydrating natural curls that have a tendency to become dry and brittle. This formula cleanses the scalp of residue, blends flaxseed and other oils from coconuts and avocados to lock in moisture between washes, and also detangles. I will now bid your frizz-filled days adieu!
Promising review: "This product smells great and it really helps keep ends healthy...I love it. I swear by Aunt Jackie's flaxseed line of hair products. They are the best and very affordable compared to other natural hair products." —Jay From Trinidad
Get it from Amazon for $7.48.
16. Briogeo Don't Despair, Repair Mask quenches the thirst of dehydrated locks with a leave-in formula that can give a juicy dose of nourishment. Expect split ends to be conditioned and breakage significantly minimized — as some reviewers have noticed after two uses. AKA overprocessed, brittle, color-treated hair is no match for this glorious weekly treatment.
This antioxidant-rich formula contains rosehip oil, B-vitamins, and algae extract to restore essential moisture and hydration.
Briogeo is a Black woman-founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.
Promising review: "I haven’t had my curls look this beautiful as long as I can remember. So light and soft and just lovely! I also used the shampoo and the gel, too, which I really recommend!! I also restyle when it’s dry by adding some water and some of the gel, and it does a wonderful job. 😊 Favorite curl products I’ve used for my hair so far." —Allison P.
Get it from Amazon $39 (available in three sizes).
17. Bedhead's Deep Waver tool sculpts impeccable waves + body that exude alllll the vacay vibes sans air fare or effort. Use this to create voluminous beachy waves in a pinch. Plus, it has dual voltage so if you do decide to take a flight, you can travel with it as well!
Promising reviews: "Found a bunch of TikToks with tips on how to use this particular crimper, and I love it. Heats up quickly and easy to use." —Katelin Schroeder
"Where has this been all my life! I’m in love! I have long, fine hair that doesn’t hold curls very well. It tends to be very straight, and I always have it back in a pony or up in a messy bun because it has no volume. This wave iron gives it tons of body and volume. It’s like magic!" —Tonya Fleming
Get it from Amazon for $32.99 (available in two colors).
18. Mane Club One Hit Wonder recharges your tired mane with a 10-in-1 spray...yes, TEN-in-one, folks. It takes care of everything from detangling, frizzies, split ends, and even provides heat protection up to 445 degrees. Simply spritz it on your damp hair and let it do all the work, so you can get a salon-worthy blowout without the price tag or the need for nine other products!
Oh, and hey! This formula contains cannabis sativa seed oil, which works like a charm to moisturize and highdrate without the weight. Plus, it's cruelty-free and vegan!
Mane Club is an indie beauty brand based in New York.
Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok!
Promising reviews: "I have A LOT of hair, but it’s super fine, so anything 'moisturizing' makes me a grease pit all day. LOL, this stuff is magic! So lightweight, but I ALWAYS get compliments on the day I use it. It makes me feel like I just walked out of a hair commercial. The smell is also divine. Will be my new holy grail." —Shannon Jaffee
"I’m not sure where I found this, but so glad I did! I read all reviews to determine my purchases, and this one has rave reviews for a reason!! It’s amazing stuff!! Takes so much of the frizz out and leaves hair soft and manageable!! Great purchase!!!!" —Mary Bramlett
Get it from Amazon for $9.95 (available in multipacks).
Read our Mane Club 10-in-1 spray review for the 411.
19. Hairbrella's 100% Waterproof Satin-Lined Cap lessens the burden Mother Nature can take on your tresses, which also means it lessens the burden your hair can take on your life. (Honestly, it's like this cap has magical powers!) This'll ensure your just-done look never holds you back again — and rain, snow, and humidity can take a hike since this preserves your 'do, winter through summer.
Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather.
Promising review: "Awesome hat, a must-have for hairdos. I get my hair done often and don’t want to destroy a great hairdo. I have been out in a rainstorm and taken it on the log ride into the splash down, hair stayed nice and dry. Love it so much I fold it up and keep it in my purse! It even has a ponytail pouch hidden in it." —applekoolaid
Get it from Amazon for $34.99+ (available in eight colors).
20. The Honest Company Conditioning Detangler Spray teams up with your brush or comb to tackle tangles in a pinch. You can thank softening ingredients like argan oil, shea butter, jojoba protein, and quinoa extract, plus the sweet scent of orange and vanilla, that'll make post-shower brushing a *whole lot* less painful (and time-consuming).
Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: Your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide-tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V
Get it from Amazon for $6.49 (available in three scents and multipacks).
21. Sevích Hairline Shadow touches up graying roots and fills in thinning areas to give the appearance of denser, thicker hair without the fuss. If you've ever thrown your hair up and noticed areas of pesky gray or spots that are looking a lil' sparse, simply plop some color on the sponge applicator and dab it into your scalp for a fuller 'do.
This stuff is cruelty-free and contains nontoxic plant fibers and beeswax so it's safe to use on your skin.
Promising review: "This product is AMAZING! If you have thinning hair or graying hair, this powder is a must-have. It even creates a bit of volume to my very thin hair. I've purchased many different hair products to conceal my thinning hair, most are ineffective, messy, or leave my hair feeling greasy. This is super easy to use; I even use it for my sparse eyebrows: I simply use a soft, small lip liner brush to fill in my brows for a natural look. I also love that it lasts till your next shampoo. At first I didn't like the built-in sponge, but I've grown to really like it. The powder sticks to the sponge, making it easy to apply to whatever area you want to cover up, and the powder doesn't come off on pillows if you leave it on overnight." —Amazon Customer
Get it from Amazon for $9.98+ (available in 12 shades).
22. INH Clip-In Messy Buns trade in a lazy hair day for one that's totally Instaworthy. Just simply attach this to your updo for *the* definition of a low-effort, high-impact style. And snag a set of two if you're looking to recreate some fun, festival-ready space buns!
INH Hair is a woman-owned small biz based in Los Angeles. They aim to get you the best quality and trendiest styles and boost your confidence. Their buns are made of vegan synthetic fiber from Japan. Make sure to read their tips on styling and care!
Promising review (for the messy bun): "My bun game has gone to a new level! Very easy to apply and the feel is very realistic, it doesn’t feel like a synthetic hair! The color match was to a tee. I have quite fine hair so my usual buns look very odd (like a round pot handle vibe) but with the Sammy, I feel so confident and put together. The application was super easy and unlike some of the ponies that make you feel weighted, there was no issues with feeling tightened or restricted on my scalp." —Jia
Get them from INH Hair: the messy bun for $38.25 (originally $45) and the space buns for $45.90 (originally $54; both available in a variety of colors).
23. Gisou Honey Infused Hair Oil douses your tresses in hydration with a formula that famously conditions and has ingredients (read: honey, coconut oil, and almond oil) that can help tame frizz and flyaways. Perfect for pre- and post-styling, you can use this to give lackluster hair a lil' boost of shine.
This hair oil works moisturizing wonders for nearly every hair type (from thick and curly to thin and damaged).
Check out four ways you can use it in this TikTok!
Promising reviews: "Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3a curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down nor greasy. Plus the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie
"Thumbs up for fine thin hair. I have fine, thin hair and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft bouncy shiny healthy hair...I’ve tried tons of hair oils over the years and this one is my favorite." —Lernzy
"Not so oily which helps a lot especially with my 4c hair. Smells really good…and improves shine for long hours." —oasare
Get the standard size from Sephora for $46 (available in three sizes).
24. Argan Oil Heat Protectant Spray shields your locks before they undergo heat exposure. If you've struggled to replicate the same results you get in salons, think again! This baby preps and primes your hair to make heat styling easier and safer on your tresses. Plus, damaged strands and split ends will be abolished after continuous use because this acts as a thermal protectant serum — and works wonders in up to 450-degree temps.
Just mist your hair before styling, and you'll be fully protected!
Promising review: "I have split ends and frizzy and damaged hair from using heat and having a lot of highlights over the years. But not anymore! I spray this on my hair after I wash it (when it's still damp or dry) and I notice that it immediately helps seal my split ends and makes my hair look less frizzy. Overall, my hair feels so smooth and looks healthier. I like to use it after the shower, even if I'm not going to flat iron my hair. It smells amazing, too! —Biyliysaa
Get it from Amazon for $14.95.
25. Carol's Daughter Mimosa Hair Honey manages curly and kinky hair — from 4c curls to 1c waves — with a lightweight pomade that reviewers mention goes on like an oil to smooth and tame frizz. I mean...the wildly delectable name alone is tempting me and my dry waves to jump headfirst into that jar.
This citrus-scented shine pomade moisturizes the hair and scalp with the help of cocoa butter and lavender and sunflower oils. Plus! It can be used to smooth edges and control frizz.
Carol's Daughter is a Brooklyn-born, Black woman-founded business. Encouraged by her mother, Carol, the creator, Lisa Price, started making homemade haircare recipes in the early '90s right from her kitchen. Fast-forward to today, and Lisa is still creating naturally derived products with a complete line in hair-, body-, and skincare for the now L'Oreal-owned company.
Promising review: "Hello all my 4c divas. This is an amazing moisturizer. It smells good (has some beeswax in it) and keeps my hair shiny and protected. It does not offer any hold, but it provides moisture, shine, and a light pleasant scent. If you are on the fence about getting this product, just do it!" —Kia
Get it from Amazon for $10.99.
26. TO112 Anti-Humectant Spray ensures the precious time you spent creating your lewk does not go to waste. This miracle worker puts the finishing touches on your styled tresses with an ultra-lightweight mist that keeps humidity at bay and fights frizz (AND even keeps styles in place for the next day — hello, lazy person hack).
I was going to let the picture above just do all the talking, but I think I owe you folks a little context. So, if this pic could talk it would tell you that I used this magical mist post curling my hair with a flat iron *and* after setting it with my go-to drugstore hairspray (what's neat about this TO112 sealant is that it's a no-hold spray, so it's intended to be layered *after* other styling products). I spritzed it all over my hair in sections and even did a hair-commercial-style hair flip to make sure all of my bases were covered. I went about my evening plans, slept with my styled hair, and then woke up with the curls still 👏 in- 👏 -tact (!) — and any flyaways were pretty much smoothed out. I looked in the mirror and thought HOW?! This spray is how — and now I never curl my hair without it.
Promising review: "I was super skeptical of this product. I didn't understand how it could work or how to use it properly. One night, I straightened my hair and liberally applied the spray to each stand before I straightened it and then once I was done styling, again, I applied the spray liberally all over. I got caught in a downpour of rain. I only had a light sweater to cover my head as I ran to find cover. When I finally escaped the rain, my hair was still pin straight. I now never leave the house without using this product. It holds up even in the Toronto summer humidity!" —Madi
Get it from TO112 for $48.
27. Living Proof Instant De-Frizzer spray reduces up to 92% of frizz (!!!), so all you have to do to tackle bedhead is give your hair a nice ~spritz~ and simply comb the product through. It also softens your hair between washes and provides UV protection, all with a lightweight and wearable formula.
Promising review: "First, you should know that my hair is naturally wavy and very frizzy. Secondly, I live in the tropics; here in south Florida we INVENTED frizz! I normally have a salon keratin treatment every couple of months to keep my hair smooth and shiny, but I’m badly overdue right now. Well...dang! This product is nothing short of amazing! Yes, after being outside in the humidity for a period of time, those frizzies do start popping up again (let’s be realistic!)... HOWEVER, all I need do is run the brush through my hair again to reactivate the product and it’s smooth sailing once again; reapplying is not necessary! I am LIVING PROOF that this is a revolutionary product. Ha Ha. I’ve since put off my salon keratin treatment again while I try more products from this game-changing line." —JillinWPB
Get it from Sephora for $17+ (available in two sizes).
28. And Kitsch Satin Pillowcases take a handle of humidity-induced frizz and keep your precious tresses tangle-free as you catch your beauty rest and dream about a better relationship with your BFF (your hair).
Promising review: "This pillowcase has definitely been a game changer! No static, no frizz! My hair…it feels amazing! My favorite pillowcase by far!!! Beautiful colors! Good-quality material! Obviously made with love." —Customer
Get it from Kitsch for $19 (available in queen or king sizes, multipacks; and in 11 colors and patterns) or from Amazon for $18.99+ (available in queen or king sizes and, multipacks; and in 11 colors and patterns).
Reviews have been edited for length and clarity.