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We ate our way through North America’s largest candy and sweets expo to find out what you should actually try.
Sour Brite Crunchy Crawlers were decorated with the Sweets & Snacks Expo’s most prestigious honor, Best in Show (a part of the convention’s annual Most Innovative New Product Awards, in which judges evaluate items based on taste, packaging, inventiveness, and whether they will sell). They’ll hit stores in December with flavors including cherry-lemon, orange-raspberry, and watermelon-strawberry.
This is certainly more enticing than the new brood of peanut M&M flavors (Mexican jalapeño, English toffee, and Thai coconut) that were introduced last September.
The line includes mushroom chips in flavors such as mesquite barbecue and spicy jalapeño; snack bars that contain the aforementioned ’shroom chips alongside other granola-like ingredients; and mushroom jerky, which is sometimes intermingled with beef jerky in a single pouch.
With the glutinous texture of Laffy Taffy left in the sun, the brightly colored candy begs to be rolled out, molded into simple shapes, or braided to form flavor combinations. Each pack comes with globs of blue raspberry, green apple, lemon, and strawberry.
A top layer of green-tinted mint and a foundation of dark chocolate shelters the layers of thin wafer. The bar took the expo’s Most Innovative New Product Award in the Chocolate category. You’ll be able to break yourself off a piece when it premieres in December.
Winner of the Sweets & Snacks Expo’s Most Innovative New Product Award in the Seasonal category, Sour Brite Candy Corn will debut on store shelves several weeks before trick-or-treating commences.