A Simple Guide To Improving Search Rankings
What is organic search traffic? First of all, organic SEO is nothing like what you are probably imagining. Any preconceived notions you may have about “organic” need to be set aside for the moment in order to understand this internet-related concept. Organic search traffic is what happens when someone searches something on a search engine. A list of pages pops up and the user selects which one they want to visit. This is organic search traffic. It consists primarily of keywords and links.
That being said, organic search traffic tends to bring in thirty-percent of sales for businesses. Say someone needs to replace their retainer. They are going to get online and do a search for where to find a local office that replace it for them. Say someone wants to gift their friend with a gift certificate for a one-hour massage. They are more than likely going to do a search for that and probably even purchase the certificate online. Since this tends to be such a lucrative investment in a company's advertising and marketing campaign, it goes without saying that a proper amount of work should be put in, with the intent of growing it even more.
Organic traffic is what any online business even healthcare provider is looking for. This is what keeps them in business! Since everything is done on the internet these days, it stands to reason that even health care providers need to stay on top of the World Wide Web. Here are some steps that can be taken to improve their search rankings (and gotten good results from using):
Use Clever and Intriguing Descriptions
manufacturer may describe something a certain way, but you don't have to stick with that description. More than likely it will be technical and bland. At the same time it makes for duplicate content, which will dilute your own rankings. Instead, you should decide what the description should be. A good place to start is using Google's Wonder Wheel to find out what people are even looking for and how they are looking for it. Take that newfound knowledge to put together your keywords.
Don’t Forget about Eye Candy
Of course, in the SEO industry you don't say "eye candy" you say "image optimization", but it's basically the same difference. When you use an image, be sure to include image descriptions and product keywords. Believe it or not, Google takes into consideration an image's file, which makes any and all images relevant to an internet search.
Use Different Formats for Your Content
Content marketing is crucial for building organic search traffic. The type of content you use is what builds the traffic. Using videos on your website is good, but make sure that you also post those videos to YouTube and Vimeo, providing links that direct to the website. Use photos that catch the eye that you can post on social media like Facebook, Pinterest, and Instagram. Do a guest blog, which will increase referral traffic. For all of this, make sure to provide links that will direct the traffic to your website. If you forget the links, why bother putting all of the work into it? A user isn't going to hunt you down.
Use Your Resources
Google Analytics is an amazing resource that should absolutely be tapped into. After all, Google remains the largest of the search engines, and it's free (until you need to upgrade to premium)! There is literally no reason why you shouldn't be using it. Google analytics not only tracks the traffic that comes into your site, but it shows how the users found your site and makes suggestions for how to get them to come back. It shows how users use your site, and it tracks all of your sales. You can set up goals and link it to other accounts. You can even filter out the traffic from your own company for the most accurate findings. The insight provided into the path of your user is invaluable. If you aren't tracking your users, than what are you doing? The point of a website is for people to find it and browse it and go back to it. Analytics helps with all of that.
Handheld devices have taken the internet world by storm. Namely: smart phones and tablets. These are called mobile devices, and in the last couple of years mobile traffic has dominated internet usage. People use the internet because they want immediate results. Mobile devices are even that much more immediate. Make sure that your site is mobile friendly. People aren't going to wait for a page that is taking too long to load, and they don't want to have to zoom in and out to try and navigate the site. If a user visits a site on their phone and finds out that it isn't mobile-friendly they will more than likely close out and move on to a site that is. That shouldn't be the case! Everyone uses their mobile devices, so it is crucial to adapt to that. If you don't, your competitors are going to be getting all of the business that you could be getting. Google Analytics allows for tracking mobile apps, and Google even offers a testing tool so that you can find out how mobile friendly your site actually is. Once again, use your resources!
Following these simple steps are guaranteed to produce a rice in rankings. SEO especially chiropractic SEO isn't about saturation and cutting corners. When managed properly, SEO can improve a website's rankings which will result in further success of the company that the website is representing. When an SEO company does their job well, thoroughly and carefully, all of the components wind up working together, which winds up maximizing everyone's time and resources.