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People Are Loving The Diversity In Gap's Back To School Advert

"Finally. A campaign that doesn't center whiteness."

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Gap's back-to-school ad campaign came out a couple of weeks ago.

Stefano Azario

And the kids modelling the clothes are diverse.

The kids in the advert are all students at P.S. 153 in Harlem, New York.
Stefano Azario

The kids in the advert are all students at P.S. 153 in Harlem, New York.

People noticed this and really love it.

Natural hair?? Braids?! And hijab?!! Whew GAP is doing the damn thing!!! https://t.co/lo8nDuKvhZ

oh okay my store kinda snapped https://t.co/nE5SDSewPo

Finally. A diverse campaign that doesn’t center whiteness. Alhamdulilah. https://t.co/z3J5f6kq1d

A lot of people particularly noticed the little girl wearing the hijab.

Stefano Azario

Back to school ad for Gap.!! This makes me so happy OMG.!😭😭

And related.

you can tell this is real bc she in that one piece phase that we all went through when we first started wearing hijab 🤦🏻‍♀️ https://t.co/fZETP8uyDb

litterally all through elementary and middle school finding clothes that made me feel comfortable and was one of the hardest things i struggled w. seeing this representation finally making its way actually brings me to tears. idk if anyone could understand how amazing this is! https://t.co/U4kdZIAxZY

And they're talking about the importance of representation.

you have nooooo idea how important this is! we love represenation of older hijabi women but this!!!!! i rmbr feeling so weird & out of place being a young girl wearing the hijab and for a young girl seeing this is soooooo heartwarming and re-affirming. im so happy https://t.co/NVeyjR3NuF

You guys don't know how MASSIVE the POSITIVE effect of diversed representation in the MEDIA really is. IT CAN SHAPE THE SOCIETY to become less judgmental, and more accepting of other races and how their cultures lead their appearances! KIDS CAN FEEL OKAY BEING THEMSELVES!!! https://t.co/S1sjkccYrg

This is amazing! Representation is so important I hope this helps every little hijabi girl! https://t.co/xubx3jXd7g

An ad!!!! https://t.co/1HHV312vfd

Ikran is a reporter for BuzzFeed News and is based in London.

Contact Ikran Dahir at ikran.dahir@buzzfeed.com.

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