back to top
BEAUTY
 / 

25 Helpful Products For Makeup Beginners

Quick and easy application is the name of the game! The products in this post were updated in March 2018.

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.

1. E.l.f. Cosmetics Mineral Infused Primer can combat oily or dry and flaky skin for a long-lasting, natural-looking base. It's exactly what you need to start your makeup routine the right way!

Promising review: "I read a review that said it felt like applying satin to your face, and I agree! I have acne and my skin has redness that often shows up through my foundation, but with this it was even and no redness showed! My foundation was even and felt better than when I applied it without the primer." –KristenGet it from Amazon for $4.99, Walmart for $6, or Jet for $5.57.
amazon.com

Promising review: "I read a review that said it felt like applying satin to your face, and I agree! I have acne and my skin has redness that often shows up through my foundation, but with this it was even and no redness showed! My foundation was even and felt better than when I applied it without the primer." –Kristen

Get it from Amazon for $4.99, Walmart for $6, or Jet for $5.57.

2. Milk Makeup Lip And Cheek Stick melts on contact with your hot face for sheer, buildable color. You don't need any bulky blush brushes with these — not that you knew how to use those anyway!

Promising review: "Love the shade and texture of this product. It's super easy to apply; just swipe on and blend with your fingertips." —LorenGet it from Sephora for $24 or Birchbox for $24. Available in three colors.
instagram.com / Via @milkmakeup

Promising review: "Love the shade and texture of this product. It's super easy to apply; just swipe on and blend with your fingertips." —Loren

Get it from Sephora for $24 or Birchbox for $24. Available in three colors.

3. Tarte BB Tinted Treatment provides protection from the sun and silky, medium coverage for a no makeup, makeup look, especially on the days where foundation is just way too hard to handle.

Promising review: "This is by far the best BB cream I have ever had the pleasure of trying. It fees almost like slightly thick and creamy primer going on your skin, but it has medium to full coverage depending on how you layer your makeup. It blends very well, covers blemishes, and gives a nice glow. I also have a massively oily T-Zone, and this somewhat helps keep the oil under check throughout the day." —MorganSinclareGet it from Sephora for $37. Available in four shades.
bit.ly

Promising review: "This is by far the best BB cream I have ever had the pleasure of trying. It fees almost like slightly thick and creamy primer going on your skin, but it has medium to full coverage depending on how you layer your makeup. It blends very well, covers blemishes, and gives a nice glow. I also have a massively oily T-Zone, and this somewhat helps keep the oil under check throughout the day." —MorganSinclare

Get it from Sephora for $37. Available in four shades.

4. Berrisom Lip Tints peel off for a natural shade of long-lasting berry pink. Simple!

Promising review: "I wear makeup very rarely, as I find it difficult to find time to 'touch up' throughout the day. This lip tint lasts around eight hours if you don't eat immediately after applying it. I love all of the colors, but I stick with the pink and peach ones. This is a great product for low-maintenance girls who want lip color without having to reapply lipstick all day long." —Maria DalloGet a set of six from Amazon for $17.38 or Jet for $13.99.
amazon.com

Promising review: "I wear makeup very rarely, as I find it difficult to find time to 'touch up' throughout the day. This lip tint lasts around eight hours if you don't eat immediately after applying it. I love all of the colors, but I stick with the pink and peach ones. This is a great product for low-maintenance girls who want lip color without having to reapply lipstick all day long." —Maria Dallo

Get a set of six from Amazon for $17.38 or Jet for $13.99.

5. Stila All Day Waterproof Liquid Liner won't run whenever your eyes water from allergies, and it applies smoothly without leaving gaps for one continuous, glorious line!

Promising review: "I am extremely picky with eyeliner. I have only found one other that I actually like. This is amazing; it lasts all day, and the eyeliner itself lasts months before having buying another one. It's extra dark and can create a very neat, fine point." —JessicaGet it from Amazon for $22, Jet for $20.39, or Birchbox for $22. Available in 15 colors.
instagram.com / Via @stilacosmetics

Promising review: "I am extremely picky with eyeliner. I have only found one other that I actually like. This is amazing; it lasts all day, and the eyeliner itself lasts months before having buying another one. It's extra dark and can create a very neat, fine point." —Jessica

Get it from Amazon for $22, Jet for $20.39, or Birchbox for $22. Available in 15 colors.

6. NYX Makeup Powder Blush has a creamy, pigmented formula that can give you a natural-looking, rosy glow, especially on darker skintones. Sometimes you don't want to be bothered with accidentally putting too much on!

Promising review: "This is outstanding. It really surprised me. I use the Dusty Rose. It is highly pigmented, very much like Nars blushes at a fraction of the cost. You only need a very light swipe for a beautiful blush. It's blendable, buildable, natural looking, lasts all day. An amazing dupe for a much pricier product." —Northstar5Get it from Amazon for $6.49 or Walmart for $8.19. Available in 12 colors.
amazon.com

Promising review: "This is outstanding. It really surprised me. I use the Dusty Rose. It is highly pigmented, very much like Nars blushes at a fraction of the cost. You only need a very light swipe for a beautiful blush. It's blendable, buildable, natural looking, lasts all day. An amazing dupe for a much pricier product." —Northstar5

Get it from Amazon for $6.49 or Walmart for $8.19. Available in 12 colors.

7. MAC Cosmetics Studio Fix Foundation controls excess oil and sweat with its super breathable and long-wear formula. Better to get a medium coverage and build your way up so you don't use too much.

birchbox.com, maccosmetics.com

Promising review: "This is a great foundation. It goes on nicely and builds well for a range of coverage depending on your preference. It's a great quality and the bottle lasts for a long time. This is my go-to foundation from now on!" —Leah

Get it from Birchbox for $29. Available in 28 shades.

8. Maybelline Baby Skin Primer will have your foundation sliding onto your skin like butter with a nice, matte finish.

Promising review: "A friend of mine recently tried this and she absolutely raved about it for a week straight. Holy Maybelline, this stuff is phenomenal! I used it on my face, and I literally looked photoshopped, in a great way. If you wear makeup this is a must have item!" –Amanda98Get it from Amazon for $5.29, Walmart for $5.94 or Jet for $5.94.
amazon.com

Promising review: "A friend of mine recently tried this and she absolutely raved about it for a week straight. Holy Maybelline, this stuff is phenomenal! I used it on my face, and I literally looked photoshopped, in a great way. If you wear makeup this is a must have item!" –Amanda98

Get it from Amazon for $5.29, Walmart for $5.94 or Jet for $5.94.

9. Beautyblenders deliver streak-free foundation application without wasting any product, and let's face it, foundation is fucking expensive.

Promising review: "I love Beautyblenders. they are a staple product in anyone's makeup collection. This one in particular is very soft and aesthetically pleasing. When I soaked it in water, the sponge was incredibly soft, softer than all the other ones I tried." —ohbabyitsyvetteGet it from Sephora for $20.
instagram.com / Via @beautyblender

Promising review: "I love Beautyblenders. they are a staple product in anyone's makeup collection. This one in particular is very soft and aesthetically pleasing. When I soaked it in water, the sponge was incredibly soft, softer than all the other ones I tried." —ohbabyitsyvette

Get it from Sephora for $20.

10. L.A. Girl Pro Concealer comes with an easy-to-use applicator brush to help you achieve the contour and bronze of your dreams, and it can just help even out your skin before applying foundation!

Promising review: "I have to say this is the BEST concealer I've have used to date. I've tried more concealers than I can count and they have all come up short. So far this one is a 10 in my book. It blends so well with the liquid foundation that I use. I would definitely recommend this to anyone who wants full coverage on their face. A little goes a long way." —T boyeeGet them from Amazon for $2.38+ or Walmart for $2.38 each. Available in 24 colors.
instagram.com / Via @lagirlcosmetics

Promising review: "I have to say this is the BEST concealer I've have used to date. I've tried more concealers than I can count and they have all come up short. So far this one is a 10 in my book. It blends so well with the liquid foundation that I use. I would definitely recommend this to anyone who wants full coverage on their face. A little goes a long way." —T boyee

Get them from Amazon for $2.38+ or Walmart for $2.38 each. Available in 24 colors.

11. Colourpop Golden State Of Mind Palette has a mix of easily blendable, glittery shades to mix and match throughout your eye makeup journey.

Promising review: "I absolutely love this palette! The shades are so glittery and metallic. I’ve tried almost all of the shades so far and I’m blown away by the quality, they’re seriously so nice. You can apply them with your fingers ot over a concealer base." —ktiemrchGet it from Sephora for $18.
colourpop.com

Promising review: "I absolutely love this palette! The shades are so glittery and metallic. I’ve tried almost all of the shades so far and I’m blown away by the quality, they’re seriously so nice. You can apply them with your fingers ot over a concealer base." —ktiemrch

Get it from Sephora for $18.

12. Glossier Boy Brow is the true definition of "fill in your eyebrows and go." It thickens and grooms your brows with its creamy wax formula.

Promising review: "I have naturally thick brows that just need to be brushed down and filled a little at the head on a daily basis. I struggle with pencils because in an instant I overly fill my brows and ruin my whole face lol. Boy Brow is great because of its gel consistency, helping to lay down the hairs and fill in my brows without them being too full for a very natural look. I use Boy Brow in black and it doesn't overpower my brows. Even if I do overly apply the product, it's easier to distribute or remove if needed but I rarely do." —ajGet it from Glossier for $16. Available in four colors.
glossier.com

Promising review: "I have naturally thick brows that just need to be brushed down and filled a little at the head on a daily basis. I struggle with pencils because in an instant I overly fill my brows and ruin my whole face lol. Boy Brow is great because of its gel consistency, helping to lay down the hairs and fill in my brows without them being too full for a very natural look. I use Boy Brow in black and it doesn't overpower my brows. Even if I do overly apply the product, it's easier to distribute or remove if needed but I rarely do." —aj

Get it from Glossier for $16. Available in four colors.

13. Elizabeth Mott Thank Me Later Eyeshadow Primer allows for colors to really POP on your eyelids so you'll have less fallout.

Promising review: "I have used nearly every eyeshadow primer available from high-end to low. Mac, Lorac, and Urban Decay don't hold a candle to Thank Me Later. I have very oily skin and using this primer, my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky." —Melissa Mae Get it from Amazon for $19.
instagram.com / Via @elizabethmott

Promising review: "I have used nearly every eyeshadow primer available from high-end to low. Mac, Lorac, and Urban Decay don't hold a candle to Thank Me Later. I have very oily skin and using this primer, my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky." —Melissa Mae

Get it from Amazon for $19.

14. Colourpop You're A Gem Lip Bundle has a variety of satiny, long-lasting reds and nudes you can definitely play around with!

Promising review: "This was my first Colourpop purchase ever. All three of these lipsticks had amazing color payoff and I love the formula. Ambush is a gorgeous red and it’s not too bright. My comfort zone is mauves and berry colors, but Ambush was a great introductory red for me. All these colors last all day and even when they start to fade, they fade beautifully. They don’t settle into the cracks, which I really appreciate." —Alyssa D. Get a set of three from Sephora for $14.
colourpop.com

Promising review: "This was my first Colourpop purchase ever. All three of these lipsticks had amazing color payoff and I love the formula. Ambush is a gorgeous red and it’s not too bright. My comfort zone is mauves and berry colors, but Ambush was a great introductory red for me. All these colors last all day and even when they start to fade, they fade beautifully. They don’t settle into the cracks, which I really appreciate." —Alyssa D.

Get a set of three from Sephora for $14.

15. Benefit Cosmetics Brow Pencil draws natural strokes onto your amazing brows, filling them in with the least amount of effort possible while the Brow Setting Gel keeps them in place all fucking day!

Promising review: "I don't know how Benefit did it, but this pencil is magical. It's even better than the ABH Brow Wiz and that's one seriously hard to top in in my opinion. It's creamy, but like a gel, but in a pencil that is waterproof. It glides on smoothly and gives your brows serious definition. Very easy to work with and the results are amazing." —CosmoGirl88Get them from Sephora: the brow pencil for $24 and the brow setter for $24, or Birchbox for $24. Available in six colors.
instagram.com / Via @benefitcosmetics

Promising review: "I don't know how Benefit did it, but this pencil is magical. It's even better than the ABH Brow Wiz and that's one seriously hard to top in in my opinion. It's creamy, but like a gel, but in a pencil that is waterproof. It glides on smoothly and gives your brows serious definition. Very easy to work with and the results are amazing." —CosmoGirl88

Get them from Sephora: the brow pencil for $24 and the brow setter for $24, or Birchbox for $24. Available in six colors.

16. Milk Makeup Holographic Stick can be lightly dabbed onto your face with your fingers for an easy AF application. No prior knowledge needed!

Promising review: "I love this highlighter so much. The pigment is very vibrant, so if you are going for a more obvious highlighter this is for you." —KeelylrGet it from Sephora for $28 or Birchbox for $28. Also available in golden peach.
instagram.com / Via @milkmakeup

Promising review: "I love this highlighter so much. The pigment is very vibrant, so if you are going for a more obvious highlighter this is for you." —Keelylr

Get it from Sephora for $28 or Birchbox for $28. Also available in golden peach.

17. Docolor Makeup Brushes are amazingly magical and silky smooth to the touch — perfect for all the beginner babes with sensitive skin.

Includes powder, foundation, concealer, eyebrow, highlighter, eyeshadow, and blending brushes.Promising review: "I am a makeup and makeup brush junkie, so naturally I had to have these pretty brushes if only for decoration in my bathroom. But after reading the reviews, I thought, 'Hey! They sound functional, too!' And boy, was I right! Not only are they gorgeous, but these are by far the best brushes I own! I absolutely love them! I have never had a single brush that picks up and disperses product like these. Not only are they amazing, but they are ultra soft, and did I mention beautiful?" –LiamidasGet them from Amazon for $22.99 or Walmart for $18.99.
amazon.com

Includes powder, foundation, concealer, eyebrow, highlighter, eyeshadow, and blending brushes.

Promising review: "I am a makeup and makeup brush junkie, so naturally I had to have these pretty brushes if only for decoration in my bathroom. But after reading the reviews, I thought, 'Hey! They sound functional, too!' And boy, was I right! Not only are they gorgeous, but these are by far the best brushes I own! I absolutely love them! I have never had a single brush that picks up and disperses product like these. Not only are they amazing, but they are ultra soft, and did I mention beautiful?" –Liamidas

Get them from Amazon for $22.99 or Walmart for $18.99.

18. Bobbi Brown Perfectly Defined Gel Eyeliner glides on super smoothly without getting caught in the folds of your eyelids, which is great for you because how do you make a perfect wing, anyway?

Promising review: "I have chronically drippy eyes and always end up with eyeliner smudges but not with this one! It goes on smooth and steady." —MelainaGet it from Sephora for $27 or Birchbox for $26. Available in six colors.
instagram.com / Via @bobbibrown

Promising review: "I have chronically drippy eyes and always end up with eyeliner smudges but not with this one! It goes on smooth and steady." —Melaina

Get it from Sephora for $27 or Birchbox for $26. Available in six colors.

19. Shadow Shields keep pigmented fall out from your eyeshadow from getting onto your already applied baked face and damaging the foundation underneath.

Promising review: "So glad I found these! I've always had trouble with fallout under my eyes, even with good brushes and quality makeup. Some palettes have colors with fallout, some don't. Now I don't have to worry at all. With these I can do my foundation first THEN my eye makeup. I would hate having to wipe away shadow from my cheeks and apply more concealer." —TashaGet a 30-pack from Amazon for $7.89.
amazon.com

Promising review: "So glad I found these! I've always had trouble with fallout under my eyes, even with good brushes and quality makeup. Some palettes have colors with fallout, some don't. Now I don't have to worry at all. With these I can do my foundation first THEN my eye makeup. I would hate having to wipe away shadow from my cheeks and apply more concealer." —Tasha

Get a 30-pack from Amazon for $7.89.

20. Garnier Skin Active Micellar Cleansing Water gently washes away the heavy makeup from your face while moisturizing your skin because while makeup is fun, fresh skin is better!

Promising review: "I have super sensitive skin and eyes and have never found a makeup remover that doesn't also cause problems somewhere else. I love this stuff! There is no film or residue, no need to scrub eyes or face, and it sucks everything off my skin with no irritation." —Amanda WilliamsGet it from Amazon for $6.45 or Walmart for $6.96.
amazon.com

Promising review: "I have super sensitive skin and eyes and have never found a makeup remover that doesn't also cause problems somewhere else. I love this stuff! There is no film or residue, no need to scrub eyes or face, and it sucks everything off my skin with no irritation." —Amanda Williams

Get it from Amazon for $6.45 or Walmart for $6.96.

21. Komocare's Silicone Scrubber Board cleans all of your makeup brushes, removing all the caked up foundation, blush, and whatever else is hiding in the depths. An artist is only as good as their tools!

Promising review: "This helps so much in making sure my makeup brushes get cleaned properly. I couldn't believe all the junk that was coming off on this. It is also very big, I can fit two fingers inside, so there is no worry about it slipping or a brush being too big for it." —travel lifeGet it from Amazon for $1.69+.
amazon.com

Promising review: "This helps so much in making sure my makeup brushes get cleaned properly. I couldn't believe all the junk that was coming off on this. It is also very big, I can fit two fingers inside, so there is no worry about it slipping or a brush being too big for it." —travel life

Get it from Amazon for $1.69+.

You'll be a makeup professional in no time!

London Alley Entertainment

Reviews here have been edited for length and/or clarity.

Connect with As/Is