A British company is selling an undershirt to "hide the visible signs of man boobs" and enhance pecs.
The undershirt is described by UK-based Funkybod as "a revolutionary new muscle top for men."
It "gives the effect of an improved posture with a natural looking balance all-round."
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It also features padding for the biceps and triceps.
Funkybod creator Ash Bhunndoo says the product is selling well around the world.
Model Andreas Zekiqis said he even has a friend who is "ten times" his size who wears one.
The shirt costs £29.99, or about $48.
