8 Best Ways Of Using Social Media To Your Advantage

Social media has become the backbone of increasing internet population today. More and more people are connecting to the internet to interact with the people through social networking websites. Not to mention, businesses are taking great benefits from the many aspects of social media that are greatly advantageous for commercial and marketing purposes. It wouldn’t be wrong to say that interacting with new and remotely located people is just one of the hundreds of things done on social media. Whether you are using internet only for your personal matters or want to gain huge profits for your business from it, here are 8 major ways to use social media to your advantage.

1. To Gain Popularity

It is understood that social networking websites are meant to you in touch with millions of other users using internet from various corners of the world. However, not every person on a social networking website is popular. You are popular when you have people following you and waiting for you to interact with them. With huge populations and interactive platforms, social networking websites are the best means for talented people to get the popularity they need and get into the limelight. The new term for being popular on internet is “viral”.

2. To Have Profitable Chains

Just like it is most important for young talented people to have many followers to become popular, businesses need to have chains of partners and affiliates on the internet to gain profits. Social networking websites that are specifically designed for commercial purposes and professional use in mind are best places for a business to locate more businesses for profitable connections. Businesses can run their affiliate programs and other marketing campaigns to make a chain around them to become popular on the internet. Consequently, they increase the size of potential traffic and returns on investment.

3. To Be Easily Searchable

You don't have to be the most popular website on the internet to be searchable on search engines. Just use the right tactics and platforms and you can appear on top in search engine results for huge benefits. If you didn't know, social networking websites play an important role in your website's ranking. How popular your fan pages and business profiles are on social networking websites give a direct boost to your ranking in search engine results. Having a profile on Google Plus puts you directly on top of the relevant search results of Google.

4. To Boost Traffic On Your Blogs

Many businesses rely on their blogs today. Blogs are serving as companions to these companies where traffic comes first and is then directed to the official company websites. People prefer to be on blogs today because blogs are more interactive and answer many of the questions that customers have about the company. Furthermore, a lot of information related but not specific to the business of the company is shared on blogs that serves as useful information for visitors. Sharing links of every post on social networking websites can pull thousands of people to blogs and eventually the official websites.

5. To Market And Promote Products And Services

A big way social networking websites are serving modern businesses is by allowing them to promote and market their products. Companies now run their loyalty programs on social networking websites where their fans and followers are given special discounts or offered special promotional items. These companies would award their customers for joining their online social networking pages. After joining the customers are always following the feeds from these companies. Companies selling cloud services and sports items have benefited a great deal from such promotions and marketing campaigns on social media.

6. To Conduct Surveys And Get Feedback

Customer experience is becoming a huge concern for modern businesses and it is said that future businesses will be rated based on the customer experience they provide. A company's share will be expected to lose their value in future if the company doesn't provide good customer experience. Getting feedbacks from customers and running surveys to know whether customers will or will not like a product is a great way for companies to change their plans before launching a product. In addition to that, companies can also get feedback on what it is already providing to customers to find out about any needed changes and improvements in its services.

7. To Make Money

Companies are benefiting from social networking websites greatly but it doesn't hide the fact that individuals sitting at home can also make great monies by using social media. Almost all the big companies now offer affiliate programs where individuals are paid big commissions for promoting the products of the company. There is no better place for individuals to promote these products but social networking websites. By joining the professional social networks such as LinkedId, people can get hired by big companies too. Lastly, unique social networking websites, such as empowr, are now paying their users for uploading and sharing their stuff – it is as simple as that.

8. For Fundraising

This is a rather new concept but it has worked a great deal for many big companies today. Many gaming studios have taken help from the fans of their games in raising funds on social media to develop newer games and later versions of an old game. There are websites that serve as platforms for raising such campaigns. These websites are greatly used by people with unique ideas to get funds collected from people to materialize their ideas. Social networking websites are the best places where the voice can reach millions of people who could be interested in contributing what they can.

With the passage of time the use of social media is becoming broader. The awareness is spreading in individuals sitting at home and business owners equally. Business owners are now realizing the great potential that social networking websites have for them to market their new ideas, products and services. Individuals sitting at home are realizing the potential of social media in becoming popular around the world for their talents.