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19 Online Stores That Sell Maternity Clothes You'll Actually Want To Wear

Style that bump.

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1. ASOS Maternity

Fans of ASOS in straight sizes won't be disappointed with its brilliantly on-trend maternity range featuring jeans, swimwear, intimates, casual, and formal gear. Prices hover around the $50 mark, and for anyone on a budget the maternity multi packs are gold. Think pregnancy leggings, singlet and bump band for $29. Win.

2. GlowMama Maternity

Mega stores are great, but there's a lot to be said for smaller boutiques that have exactly what you're looking for. After the perfect pair of distressed maternity jeans? Or a chic wrap dress for work? How about a chilled striped dress for the weekend? You'll find them all online and also available to try on at their boutique in Brisbane.

3. Pea in a Pod

Ham. Soft cheese. Sushi. Pregnant women have to swear off some pretty tasty food. But for fashionistas at work a stack of sartorial options are off the menu too. For example, white shirts are out. As are leather skirts, lace dresses and shift dresses. Thankfully Pea in a Pod's workwear boutique has some of the smartest - and stretchiest - maternity tailoring around. Think all the ponti dresses, pencil skirts and draped blazers a 9-to-5er could desire.

4. J.Crew Maternity

If the thought of letting go of white jeans and chambray shirts has you scared way more than the thought of labour - J.Crew is your jam. Flat $13 shipping on all orders.


5. Next Maternity / Via

Expats know Next as a British fast-fashion icon along with Topshop and ASOS, but it's not quite as well-known in Oz, which means you can tell friends you spent a bomb on the ultra-trendy, super-affordable maternity styles, and they'll never guess. For orders under $30 you'll be paying $5 shipping.

6. Blossom and Glow Maternity

How much do you want to spend on stylish, comfy clothes you might not wear forever? If the answer is "less than $100", Blossom And Glow has you sorted.

7. MammaBelle - Maternity Style

There's a fine line between "colour!" and "crazypants!". Thanks to radiant original prints, MammaBelle struts that line - and looks damn fine. Launching August 2015.

8. Queen Bee Maternity

The Queen Bee team know what they're doing. Not only offering great clothes, they also boast a killer range of accessories (BellyBands, jean extenders, baby bags, organic balms) and free express shipping on orders over $50.


9. Soon Maternity

Any style stalker worth her Instagram account knows basics are hard to get right. Enter Soon Maternity with its clever range of key pieces in quality, super-stretchy materials that boast all of the flair, none of the frills. Bonus points for the Love to Labour pack which includes smart, simple essentials for your hospital stay.

10. Hatch

Dreaming of maternitywear that's way cooler than the rest of your wardrobe? New York-based label Hatch is it. Think breezy drop-waist dresses and easy-wear jumpsuits in cuts and colours you'll wear forever. Shipping to Australia will cost you $50, so make it a big order.

11. Rock a Bye Rosie

Going to a wedding with a bump? Rock-a-Bye Rosie's beautifully designed, seriously chic occasion dresses have got the dress-code covered from cocktail to classic. At around $150, the shipping definitely isn't cheap, but feeling like the best dressed at a few special events might make it worth your while.

12. Ripe Maternity

Karl Lagerfeld once defined luxury as "the ease of a t-shirt in an expensive dress". Within Ripe's extensive range of genius maternity frocks you'll find that same luxury and ease - without any hint of the expense. Available online, in seven flagship Ripe boutiques, Myer, and over 50 stockists nationally.


13. Rock Your Bump

Kiwi fruit. All Blacks. Hobbits. New Zealand is home to some pretty great stuff. Another one: Rock Your Bump's ingenious Feeding Hoodie, which features snuggly grey marle plus cheeky access panels for easy feeding at home or on the go.

14. Topshop Maternity

More sweet dresses and smart British tailoring than you can shake a warm cuppa at.

15. Angel Maternity

Keen for maternity tops and dresses you can wear after birth and through breastfeeding as well? Angel Maternity has a massive and super-stylish nursing range. Perfect for mamas who don't want to be caught in the same gear as someone else.

16. Lala Belle Plus Size

Maternity labels aren't the only place to get exquisite gear for an expanding bump. Utilising stretchy material and curve-loving shapes, plus-size brands deserve a look-in. Local label Lala Belle offers lace dresses that take bump style to the next level.


17. Jeanswest Maternity

It's not the first name you think of when it comes to maternity, but Jeanswest punches above its weight with a killer preggo collection that includes tops, dresses, skirts and, of course, jeans. According to Aussie mum bloggers, the super skinnies are comfy, affordable (two for $109) and also come in fit variations including petite and tall options.

18. Bonds Maternity

Home of the nationally famous and universally adored Bonds Hidden Support Singlet. An ultra-comfy and supportive alternative to a maternity bra (it has the same nursing clips that unbutton at the front), this is your go-to under buttoned shirts in winter or worn by itself in summer. Buy three. Then buy two more.

19. Mother's Boutique Melbourne

If you thought shimmying in and out of a formal dress was tricky already, add a hungry newborn to the mix and it's pretty much impossible. Thankfully Melbourne Mother's Boutique specialises in frocks with nifty panels and necklines that make breastfeeding a breeze. Shop online or by appointment in Caroline Springs.