Deborah Needleman, the newly appointed editor of The New York Times' T magazine, tweeted this Monday morning:
Women on the Twitter (like the New Yorker's prominent TV critic Emily Nussbaum) shared a WTF reaction:
And then people were all, if you're going to apologize for calling a woman sexy, what else should we apologize for? Hashtag time!
Others may have taken #sorryfeminists seriously:
The whole thing confused a lot of people:
There's also now a "Sorry Feminists" Tumblr, and it has some really good GIFs:
Update! Needleman responds: