How Presidential Candidates Begged Women For Their Votes In The 1950s

"You women are doing a lot of thinking about a lot of important things." But also grocery shopping and sweeping.

1. By telling women that they're "doing a lot of thinking about a lot of important things."

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And also informing them that they're capable of swinging the election. In this 1956 spot for Eisenhower's re-election, Republican women say they're voting for Eisenhower because he's "god-fearing," "sincere," and "big man."

2. With an endorsement from a housewife sweeping.

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Also from the 1956 Eisenhower campaign.

3. By trying to convince female voters that the future First Lady is just like them.

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"My Mamie gets after me about the high cost of living." From Eisenhower's 1952 campaign.

4. And with attractive singer performing a jingle.

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A real lyric from Democrat Adlai Stevenson's (losing) 1952 commercial: "He is the gov that brings the dove of peace and joy."